CONTENT MARKETING — GROW YOUR BUSINESS WITH FREE ADVERTISING

The world of marketing and advertising has seen massive changes over the past decade. Developments in technology and changing consumer habits are two of the main reasons for these changes, and businesses need to understand and react to what’s happening. Consumers are less likely to read newspapers and magazines, so print advertising is no longer…

ESSENTIAL TIPS FOR GROWING YOUR FACEBOOK BRAND PAGE

If you’re one of the 15 million businesses on Facebook, you’ve already made the first step towards establishing a presence on social media. However, managing your brand page takes time and effort, and you’ll need to be committed for the long term lest your page fade into obscurity. Growing your audience on the world’s largest…

FIVE WAYS YOUR WEBSITE COULD BE TURNING AWAY POTENTIAL CUSTOMERS

Just because there’s a feature you can add to your website, doesn’t mean it’s something that’s going to appeal to customers. In fact, there are some website features that could be the reason for your lack of conversions and website traffic. Put yourself in the place of your potential customers and ask yourself, “Would I…

3 TIPS TO HELP YOU MARKET YOUR BUSINESS TO LOCAL CONSUMERS ONLINE

When most business owners think of advertising on the Internet, they think of reaching a regional or national audience. For businesses that rely on local customers, the idea of reaching out to customers miles away seems like a waste of time and money. There are millions of people around the world who use the Internet…

TRAFFIC BOOST: 8 SIMPLE KEYS FOR ORGANICALLY INCREASING INBOUND SITE TRAFFIC

From small-time blogs to e-commerce powerhouses, dismal traffic figures plague countless sites across the web. While issues like high bounce rates and poor conversions certainly contribute to low sales and disappointing overall results, minimal traffic has a much greater impact, effectively limiting a site’s earning potential. Advertising and expensive marketing campaigns provide some relief for…