Display Network. A group of more than a million websites, videos, and apps where your ads can appear. Sites in this network show relevant AdWords ads. The Display Network (formerly known as the Content Network) is one part of the Google Network.
The Display Network is a collection of websites — including specific Google websites like Google Finance, Gmail, Blogger, and YouTube — that show AdWords ads. This network also includes mobile sites and apps. If you’ve ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network.
When showing ads on the Display Network, CroydonGate can help you can reach a wide range of customers with broad interests, choose which sites or pages to appear on, and engage users with appealing ad formats.
- Reach new customers:Capture someone’s attention at different points in the buying cycle. For example, if you run an art supply store, you can catch a mom’s eye when she’s reading reviews about the best brands of washable paints, but before she puts her toddler in the car seat and heads out to buy.
- Select where your ads appear:Within the Display Network, you can choose more specifically where you want your ads to appear — you can select types of pages or specific websites for your ads, as well as audiences to show your ads to.
- Engage users with appealing ad formats:Text, image, video, or rich media formats can appear on the Display Network.