Turning Community Involvement Into Business Growth A local business can spend thousands of dollars trying to become a familiar name in its community. It can run digital ads, mail postcards, boost social media posts, sponsor email campaigns, and work constantly to improve its visibility. Yet one of the most effective ways to become known locally…
Loyalty Programs That Actually Drive Repeat Business Open your wallet, scroll through your email inbox, or look at the apps on your phone and there is a good chance you belong to more loyalty programs than you can remember joining. Coffee shops promise a free drink after enough visits. Retailers award points for every dollar…
Growing Your Small Business in an Uncertain Economy Small business owners rarely need an economist to tell them when consumers are becoming nervous about money. They see it in everyday behavior. Customers take longer to approve an estimate, families eat out a little less frequently, shoppers compare prices more carefully, and purchases that once felt…
Creating a Customer-Centric Culture That Drives Loyalty Small Business Strategies That Compete with Big Brands on Experience Walk into a great local business and something feels different. Perhaps the owner remembers your name. The employee behind the counter knows what you usually order. Someone asks how the project they helped you with last month turned…
Creating a Workplace People Don’t Want to Leave Tips for a Local Business Owner For a local business owner, losing a good employee can feel surprisingly personal. This is not simply a name disappearing from an organizational chart at a company with thousands of workers. It may be the person who has opened the store…
Click on the Image Above to Download This Month’s Issue Feature Article Creating a Workplace People Don’t Want to Leave Also Inside This Month Creating a Customer-Centric Culture That Drives Loyalty Growing Your Small Business in an Uncertain Economy Loyalty Programs That Actually Drive Repeat Business Turning Community Involvement Into Business Growth Infographic: Don’t Let…
Why Email Still Outperforms Social Media Social media gets most of the attention in modern marketing. It is visual, immediate, public, and constantly evolving. A clever video can reach thousands of people overnight, while a strong Instagram post can introduce a small business to customers who had never heard of it before. When we talk…
The Future of Small Business Leadership: Trends to Watch Over the Next 5 Years Leadership has never been a fixed concept. The qualities that defined a successful business owner twenty years ago are not necessarily the same qualities that will define one five years from now. Technology is changing how work gets done. Younger generations…
Scaling Smart: Growing Your Business Without Losing Control Growth is supposed to be the goal. More customers, more revenue, more employees, and more opportunities are usually viewed as signs that a small business is succeeding. Yet ask an owner who has experienced rapid growth, and you may hear a surprisingly different story. Growth can create…
Preparing Your Small Business for a Successful Holiday Season The holiday season has a way of sneaking up on small business owners. One minute, customers are squeezing the last few weekends out of summer; the next, inboxes are filling with holiday promotions, storefronts are decorated, and consumers are making shopping lists. For businesses, however, a…
