Video Marketing Trend

Ten Ways to Get More Subscribers to Open Your Marketing Emails

If your marketing emails are not getting opened, then you are wasting your time sending out emails. But how do you go about improving your open rate? Getting more people to open a marketing email takes more than a sensational subject line. To increase the number of people who are reading your marketing emails, you…

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Strategies to Gain Pinterest Followers for Your Business | CroydonGate

Strategies to Gain Pinterest Followers for Your Business

If you want to grow your following on Pinterest as quickly as possible, there are a few key strategies that are very effective. These tips can be especially beneficial for those who are using this social media site to promote their business. The more followers you have, the easier it will be to benefit in…

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8 Reasons Your Business Needs to Take Blogging Seriously | CroydonGate

8 Reasons Your Business Needs to Take Blogging Seriously

Blogging is an activity that can help businesses of all sizes. Most entrepreneurs understand the importance of content marketing in this era, but many don’t dedicate enough attention to their blog. A quality blog can be the hub for your content marketing endeavors, acting as the focal point for your activity. You may still question…

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Working from Home How to Boost Your Energy Levels | CroydonGate

Working from Home? How to Boost Your Energy Levels Every Day

While working from home has its perks, it also has its downsides. One of the most common challenges is keeping motivation and energy levels high, especially if you thrive in more social environments. The problem is that a lack of a steady routine and social isolation can drain your energy, which isn’t good for productivity.…

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Top Email Marketing Trends in 2020 | CroydonGate

Top Email Marketing Trends in 2020

Email marketing is still relevant to digital marketing and will be, well into 2020. However, keep in mind that like other online marketing strategies, email marketing is always adapting, changing, and advancing with the technology around it. According to Marketo, 94 percent of internet users will go online simply to check their email. One of…

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The Types of Facebook Ads to Utilize in 2020 | CroydonGate

The Types of Facebook Ads to Utilize in 2020

Facebook remains one of the best ways to reach your target audience, offering you the chance to connect with millions of users on what continues to be the world’s largest social network. Although Facebook uses an algorithm that’s constantly changing to make it more difficult than it used to be to connect with users, the…

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50 BLOG CONTENT IDEAS TO ENGAGE YOUR AUDIENCE DURING COVID-19

All businesses have been impacted by the Covid-19 outbreak in some way, and many are struggling to adapt. However, there is something every business can still offer their customers: blog content. If you have a business blog and you’re not sure what to write about, here are 50 content ideas to keep your audience engaged…

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4 TIPS FOR DESIGNING A BROCHURE FOR YOUR BUSINESS

A brochure is the centerpiece of your business’ print marketing materials. A quality brochure will explain what your company has to offer in a succinct and organized way. A poorly executed brochure will only serve to confuse and frustrate its reader. The following guidelines will help you create an effective, informative brochure for your potential…

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YouTube Marketing Tips for Small Businesses | CroydonGate

YouTube Marketing Tips for Small Businesses

YouTube can be a powerful marketing tool, especially for small businesses. It’s one of the most popular sites in the world, and it can be an amazing way to connect with an audience. Read on to learn more about using YouTube to promote your business. Create a Variety of Videos You won’t want all the…

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Telecommuting During COVID-19 How to Stay Productive While Working at Home | CroydonGate

Telecommuting During COVID-19: How to Stay Productive When Working at Home

Have you been asked to work from home because of the recent coronavirus disease 2019 (COVID-19)? According to the Pew Research Center, only 7 percent of U.S. workers had the option to telecommute in 2019. With the recent pandemic, however, companies in nearly all sectors are asking their employees to work from home. If you’re…

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10 Reasons to Outsource Your Email Marketing | CroydonGate

10 Reasons to Outsource Your Email Marketing

Outsourcing is one of the most underrated and underutilized strategies for scaling your business quickly and optimizing your marketing ROI. When you outsource a task to a remote freelancer, you’re able to pay for an expert to deliver results you may not have achieved on your own. Plus, you free up time to focus on…

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7 Social Media Strategies That Bring Results | CroydonGate

7 Social Media Marketing Strategies That Bring Results

The benefits of a social media marketing strategy are clear to most businesses. Increased brand awareness, more traffic, and greater brand loyalty are a few of the advantages, with most strategies being affordable. The approach you take will heavily influence results, though, with an inconsistent schedule having downsides to your reputation. So what are the…

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3 Ways to Stay Productive with Kids Around | CroydonGate

3 Ways to Stay Productive with Kids Around

“Mommy, do you want to see my drawing?” Chances are, you don’t. But today the stakes are especially high because you really ought to be working. Over the past few decades, the number of households where both parents work has risen sharply, making situations like these far more common. And it has always been a…

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Utilizing Facebook and Instagram Stories | CroydonGate

Utilizing Facebook and Instagram Stories

Social media stories are the new “it” thing when it comes to social media marketing. According to Statista, there are 500 million daily active users that use Instagram stories in 2019. Some might ask themselves, “What are social media stories and why should I bother using them?” Believe it or not, these stories helped businesses…

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Ten Email Content Ideas to Reduce Unsubscribe Rates | CroydonGate

Ten Email Content Ideas to Reduce Unsubscribe Rates

Creating consistently engaging email content for your audience isn’t easy, especially if you’re sending frequent emails. Every reader has their own content preferences, so it’s good practice to offer a wide range of content to keep engagement levels high. This way, you can reduce unsubscribe rates and at the same time track which content types…

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7 Ways to Provide Excellent Online Customer Service | CroydonGate

7 Ways to Provide Excellent Online Customer Service

Amazing online customer service is essential to the success of your brand. Social media platforms such as Facebook, Instagram, and Twitter have changed how brands interact with their customers. When a brand has an interactive social media presence, it feels relatable and more like a person rather than a soulless, inanimate entity. This also means…

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7 Ways to Promote Your Small Business | CroydonGate

7 Ways to Promote Your Small Business

Running a successful small business requires more than being good at creating a product or providing a service. It also means being savvy about promoting yourself. Traditional advertising can be more expensive than some small business owners can afford, but there are many ways of publicizing your business that will cost less and be just…

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10 Ways to Improve Your Business Emails | CroydonGate

10 Ways to Improve Your Business Emails

Business emails differ from all other forms of written business correspondence. We all tend to use much less formal language in emails, and emails are instant. Gone are the days of drafting a letter, proofreading it, and then having it typed. We can now fire off important business correspondence with ease. The spontaneous, instant nature…

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7 Simple Ways to Build Credibility in the Marketplace | CroydonGate

7 Simple Ways for Start-Ups to Build Credibility in the Marketplace

If you’re planning a start-up business and feel you lack credibility in the marketplace, there’s good news. First, you’re not alone. It’s only natural to feel like you lack credibility when you enter the marketplace for the first time because, in all probability, you do. But that’s a challenge you can easily overcome. Other than…

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How to Easily Tap into the Military and Veteran Market | LMS Solutions Inc. Royersford

Smarter Ways to Use Social Media to Market Your Small Business

Social media is a great tool for any small business that wants to build brand awareness, engage with their audience, and reach new customers. However, without the right strategies and tools in place, your social media marketing efforts can end up hurting – rather than helping – your business. If you’re currently using social media…

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How to Easily Tap into the Military and Veteran Market | LMS Solutions Inc. Royersford

How to Easily Tap into the Military and Veteran Market

Veterans and active duty military members are a very smart addition to your customer base. However, marketing to them is much different than marketing to civilian customers and can be very difficult to master. According to the Department of Veterans Affairs, there were 20 million veterans in 2017, coupled with their spouses and active duty…

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How to Easily Tap into the Military and Veteran Market | LMS Solutions Inc. Royersford

Digital Marketing: Three Basic Tips for Email Marketing

Many brands realize the importance of getting digital marketing right. Email marketing is certainly an important aspect of that. However, there are some errors often made that limit the chances of success. Therefore, this article aims to provide some basic tips to get email marketing right. 1. Use a professional email address It may seem…

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How to Easily Tap into the Military and Veteran Market | LMS Solutions Inc. Royersford

How to Attract Paying Customers Using Lead Magnets

Picture this, you are sitting at home minding your own business and you get a call on the phone – it’s a cold caller wanting you to buy their amazing new product. Unfortunately, you’re not going to interact further with the caller as you’ve never been interested in purchasing a state-of-the-art outdoor BBQ in the…

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10 Ways to Get More Subscribers to Your Mailing List | LMS Solutions Inc. Royersford

10 Ways to Get More Subscribers to Your Mailing List

Whether you own an eCommerce site, or you have a blog, email subscribers are where the money is. Email subscribers have an interest in your offering, or they wouldn’t have subscribed. Email subscribers are also a captive audience. You don’t have to wait for email subscribers to visit you, you can take your marketing to…

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7 Results-Driven Content Marketing Ideas Most Businesses Aren't Using | CroydonGate

7 Results-Driven Content Marketing Ideas Most Businesses Aren’t Using

Content marketing is driving most online businesses promotional strategies at present. The Content Marketing Institute has noted that 77 percent of B2B marketers employ the approach within their organizations, with no indication the popularity will decline. Content marketing covers a range of styles, and many companies are limiting their output considerably. Elements like instructional articles…

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Social Media Five Types of Content to Post | CroydonGate Philadelphia

Social Media: Five Types of Content to Post

Brands know the importance of digital marketing and social media plays a crucial role in that. However, there is an art to getting it right. Hopefully, this article will provide some helpful information on the types of content to post on social media. Businesses will see posting the right content is critical to successful engagement.…

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A Quick Intro to Online Rep Management | CroydonGate Philadelphia

A Quick Introduction to Online Reputation Management

The growth of social media, review websites, and blogging has given more power to consumers. Brands need to be more transparent with customers, paying close attention to their reputation. Where it was once possible for businesses to deal with customer issues in private, more conversations are taking place in public spaces. Online reputation management (ORM)…

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10 Topic Ideas for Website Blogs | CroydonGate Philadelphia

10 Topic ideas for Your Business Website Blog

It’s a well-known fact that content marketing works. Publishing great content on your business blog will bring you traffic and leads. Your blog is also a very effective medium for engaging with your customers. Most business owners know the importance of keeping their blogs updated. The problem that many businesses have, though, is coming up…

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8 Useful Tips for E-Commerce Store Owners in 2020 | CroydonGate Philadelphia

8 Useful Tips for E-commerce Store Owners in 2020

At its core, e-commerce involves selling products online. However, the approach you take and the strategies you use can vary significantly. Certain elements become trendy, leading to a higher conversion rate. Consumers can, though, grow tired of sales tactics that become stale, with conversions suffering. It is vital that you stay on top of changes…

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9 Essential Online Business Tools to Increase Productivity | CroydonGate Inc. Philadelphia

9 Essential Online Business Tools to Increase Productivity

In a world where social media sites are booming platforms for promotion and business endeavors are widely shared online, having access to tools that help boost productivity at your fingertips is necessary to stay ahead of the competition. Creating a website with a professional aesthetic, tracking your traffic, and staying on top of industry-relevant news…

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What You Should Know About Using a Blog to Find New Customers | CroydonGate Inc. Philadelphia

Using a Blog to Find New Customers: What You Should Know

A blog can be a great platform to spread the word about your business. And the best part is that a blog functions on a “passive” basis. Once an article is posted and ranking on search engines, expect it to have some effect for years to come. So, the power of a blog should never…

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5 Ways to Increase Workplace Productivity | CroydonGate Philadelphia

Tips for Entrepreneurs: 5 Ways To Increase Workplace Productivity

For entrepreneurs and business managers, there’s a lot you have to keep in check when it comes to running a business. Sometimes the most impactful way to keep your company running smoothly day by day is to increase productivity at all levels. Of course, finding ways to improve your personal productivity will help, but you…

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Three Ways to Gain More Followers on Twitter | CroydonGate Philadelphia

Digital Marketing: Three Ways to Gain More Followers on Twitter

The majority of brands know the modern era needs a sophisticated digital marketing strategy. Social media is clearly a crucial part of that. This article provides some tips on how you can gain more followers on Twitter. 1. Targeted following Twitter obviously has rules against aggressive following and you should always be careful not to…

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Tips on Using Pinterest to Grow Your Small Business | CroydonGate Philadelphia

Tips on Using Pinterest to Grow Your Small Business

You’ve heard about how effective Pinterest can be in helping you grow your small business and drive traffic to your website, but perhaps you have yet to get started, or perhaps you have a Pinterest account, but you haven’t done much with it yet. Don’t worry, though. Getting started with Pinterest is easy, and it’s…

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Content Marketing Five Essential Rules for Better Blog Content | CroydonGate Philadelphia

Content Marketing: Five Essential Rules for Better Blog Content

Most brands now realize the importance of content marketing. Of course, this means that most have websites and a company blog. However, successful content marketing goes way beyond having the intent to write a blog post once in a while. It’s also fair to say there is a specific art to blogging. Therefore, this article…

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6 Holiday Marketing Tips | CroydonGate Philadelphia

6 Holiday Marketing Tips to Remember

The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…

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Video Content Strategies for Small Businesses on Twitter | CroydonGate Philadelphia

Video Content Strategies for Small Businesses on Twitter

The use of video content in marketing is becoming increasingly popular, with around 87 percent of businesses using video as a marketing tool. As Twitter is one of the most popular social media channels, it’s easy to see why more and more businesses are using video on the platform to increase their visibility. Here, we’ll…

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Freebies to Help Your Business Grow | CroydonGate Philadelphia

Can You Afford It? Grow a Small Business With 4 Freebies

It’s been a year since you’ve opened your small business’ doors and things are going well. Sales are good, and you’ve already built a loyal customer base. That’s fantastic when you consider the U.S. Bureau of Labor Statistics reports 20 percent of businesses on average fail in their first year. This cannot become you, but…

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Website Design Tips | CroydonGate Philadelphia

Website Design: Five Features That Should Appear on Your Home Page

When designing the website for your business, it’s crucial to consider your home page. Of course, all pages of your website are essential, but it’s the home page that directs users to other parts of your website. Some brands though are guilty of failing to put the necessary effort into their home page and thus…

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10 Tips to Help You Perform SEO on Facebook Business Page | CroydonGate Inc.

10 Tips to Help You Perform SEO On Your Facebook Business Page

If your business has a Facebook page, have you considered performing search engine optimization on it? There are over 80 million business pages active on Facebook, and it can be a challenge being found, and attracting user interest. It’s an important step to take to make sure that your Facebook page comes up when people…

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Digital marketing three types of content to post on facebook | CroydonGate Plymouth Meeting

Digital Marketing: Three Types of Content to Post on Facebook

Brands know the importance of a solid digital marketing strategy. Social media marketing has an important part to play in this and Facebook is a platform suitable for most companies. This article looks at some of the best types of content to post on the social media site. 1. Videos and Facebook Live You may…

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Finding new customers through social media | CroydonGate Plymouth Meeting

Finding New Customers Through Social Media

The 21st century has witnessed an upsurge in the use of the internet. The increased usage of the internet has also led to the exponential growth of social networking. Entrepreneurs are now able to find new customers through social media platforms. Platforms such as Instagram, Facebook, Twitter, and LinkedIn provide powerful opportunities for businesses to…

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10 tips that will help you make better business decisions | CroydonGate Plymouth Meeting

10 Tips That Will Help You Make Better Business Decisions

When you are an entrepreneur, it can be tough making important business decisions. The buck, as they say, stops with you. If you make the right decisions, your business will flourish. Make bad decisions, though, and it will all be down to you. Procrastination is not going to drive a business forward, though. Some people…

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7 ways to give an edge to your facebook marketing strategy | CroydonGate

7 Ways to Give an Edge to Your Facebook Marketing Strategy

When it comes to marketing, Facebook is here to stay. It’s one of the main marketing tools that today’s startups, small businesses and even enterprise companies are using. In fact, 84 percent of business to business (B2B) marketers use social media to market and one of the most (if not the most) popular channel is…

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4 effective tips for increasing customer retention | CroydonGate Inc

4 Effective Tips for Increasing Customer Retention

Customer retention is one of the most commonly overlooked areas in the small business world. Many companies get it in their minds that they need to grow their customer base to be successful. While this is true, it’s not really the whole truth. Yes, new clients are needed for the expansion of any company, but…

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boost youtube subscribers | CroydonGate Plymouth Meeting

6 Proven Strategies to Boost YouTube Subscribers

Every day, over 1 billion hours of video is watched on YouTube worldwide, representing an enormous opportunity for content creators and marketers. However, the competition for exposure and viewer share is fierce, and there are no shortcuts to building a large, highly engaged audience. Thankfully, there are some time-tested strategies to help boost subscriber numbers…

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5 ideas to help your business manage social media crisis | CroydonGate Philadelphia

5 Ideas to Help Your Business Manage a Social Media Crisis

The news is full of examples each day, of big businesses getting social media wrong. Social media is best at amplifying news. Whether your company does something good or bad, it can get widely shared and amplified. When some hapless company gets caught having posted something tactless, it can be hard for anyone to look…

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5 tips for creating effective marketing goals | CroydonGate Philadelphia

5 Tips for Creating Effective Marketing Goals

Coming up with accurate, specific marketing goals can be a challenging task for any marketer. Your aim should be to find the most precise way to measure whether you achieved your objective. But how do you decide what to measure? When do you measure it? What’s an appropriate goal to assign yourself? The following five…

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Keyword Search | CroydonGate Philadelphia

Keyword Research: 8 Ways to Come Up with Amazing Long-Tail Keywords for Your Website

It’s an open secret among SEOs that optimizing content for long-tail keywords can radically improve the ranking of a website. Long-tail keywords have many advantages over their shorter cousins, such as being optimized for voice search and semantic search, having significantly less competition, attracting visitors who are ready to buy, and offering a higher Return…

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Marketing 101 | CroydonGate Philadelphia

MARKETING 101: USING SOCIAL MEDIA TO GROW YOUR BUSINESS

It’s no secret that managing a corporation isn’t easy, which is why it’s vital that you discover and implement the most effective methods for digital marketing. Any strong company needs to connect with customers. Working in a service-based industry means you’re frequently interacting with customers in person and during service calls, but are you reaching…

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Negative SEO | CroydonGate Philadelphia

What is Negative SEO and How You Can Protect Your Website From It

Imagine putting tons of effort into optimizing your site for SEO only to do a test search and find out your page didn’t make it anywhere near to the first page of the results page. Sounds terrifying? Welcome to the dark side of SEO; a place where unscrupulous site owners bend the rules by using…

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buzzworthy instagram ad campaigns | CroydonGate Philadelphia

7 Tips to Create Buzz-Worthy Instagram Ad Campaigns

As an innovative home base for brands worldwide, Instagram is the perfect platform to increase brand awareness and boost sales. You’ll find it difficult to come by a business, which doesn’t have an Instagram business account. Considering that around 80% of Instagram users follow at least one business account on the platform, brands should consistently…

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13 proven writing tips for blogging success | CroydonGate Philadelphia

13 Proven Writing Tips for Blogging Success

Blog writing is an art where you can try to be as creative as possible. However, there are some rules that you should follow regardless of your niche. Given below are thirteen tips that you can apply to the process of blog writing to achieve continued blog growth. Always work according to a plan. The…

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how to get more email subscribers | CroydonGate Philadelphia

How to Get More Email Subscribers Without Being Pushy

Email marketing is a high ROI activity that every online business owner should be pursuing. The influx of messages people receive on a daily basis, though, makes growing your subscriber list particularly challenging. You not only need to convince people to join your list, but also to continue opening your messages. Many marketers take a…

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use landing page videos to increase conversion | CroydonGate Philadelphia

How to Add Landing Page Videos to Increase Conversion

Adding videos to website homepages or landing pages can immediately increase the rate of conversion. Videos help marketers build credibility because they add a human side, as compared to the copy on your landing page. To increase the rate of conversion, site homepages, or landing pages should build trust among the target audience. And that’s…

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6 Tips to Improve Local SEO | CroydonGate Philadelphia

6 TIPS TO IMPROVE LOCAL SEO

If you have a brick-and-mortar business, you depend on local customers. When they search for the products or service you provide, you need to help them find you instead of your competitors. Optimizing your site for local search results is especially important now that most searches on mobile devices are for local businesses. So how…

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Improve Social Media | CroydonGate Philadelphia

5 SIMPLE WAYS TO INCORPORATE SOCIAL MEDIA INTO YOUR BUSINESS STRATEGY

Using social media to help your business grow isn’t just a good idea, it’s almost essential. As society moves into a more and more technology-centered mindset, companies are increasingly forced into the world of social media, digital marketing, and web development. However, the ocean of social media is broad, and it’s often intimidating for business…

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4 TIPS FOR IMPROVING EMAIL NEWSLETTER DELIVERABILITY

With spam folders being flooded with junk emails in enormous quantities, there’s no doubt that email marketing has formed a rather dodgy reputation in recent years. Nonetheless, email remains one of the most rewarding marketing platforms of all, not least because of the exceptionally high return on investment it can offer. However, far more promotional…

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THE 7 BIGGEST SOCIAL MEDIA MISTAKES THAT EVERYONE SHOULD AVOID

Every business needs access to social media. Social media marketing is one of the best ways to reach new audiences. Facebook and Twitter in particular have millions of users who are just waiting to hear about what you have to offer. But you can’t just go to social media and expect a sudden surge of…

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5 STEPS TO GET YOUR FIRST 1,000 SUBSCRIBERS

It’s a common refrain in the online marketing business that “the money is in the list.” Having a large email list of engaged buyers is one of the keys to growing a business. So how do you build such a list when you are just starting out? There are five steps you can take toward…

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UNDERSTANDING THE BENEFITS OF PAY PER CLICK ADVERTISING

Chances are good that if you have done anything in business marketing, you have heard the term pay per click advertising or PPC. But do you really know understand what it is and what it can do for you? If you are curious whether or not pay per click management would be the best method…

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SOCIAL MEDIA TRENDS FOR 2016

The world of social media is rapidly evolving, and it is important for consumers and business owners to keep up with the trends. It was not that long ago the now almost defunct MySpace ruled the social media universe — then came Facebook and Twitter to disrupt the marketplace and change user expectations. Facebook and…

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GETTING THE MOST OUT OF YOUR BUSINESS BLOG

For all the wonderful things that can be said for social media’s role in small business marketing, there’s still something to be said for a well-written blog. Even if you already have a blog up and running, it doesn’t hurt to spruce things up now and then. Remember, the purpose of a business blog is…

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3 Things Retailers Need To Do To Prepare For The Holidays

When the summer starts to lose its color and the leaves start falling from the trees, consumers start thinking about shopping for the holidays. There will be plenty of people complaining on social media about how the stores set up their holiday decorations too soon, but those same consumers are still going to venture into…

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Seven ways to gain hundreds of Social Media shares within a few days.

A strong online presence is important for blogs and businesses alike. One of the best ways to establish yourself in the online world is through the magic of social media. Most of the time, posting on sites like Twitter or Facebook isn’t enough to spread word about your blog, business, or website. The best way…

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CONTENT MARKETING — GROW YOUR BUSINESS WITH FREE ADVERTISING

The world of marketing and advertising has seen massive changes over the past decade. Developments in technology and changing consumer habits are two of the main reasons for these changes, and businesses need to understand and react to what’s happening. Consumers are less likely to read newspapers and magazines, so print advertising is no longer…

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5 EFFECTIVE TIPS FOR IMPROVING YOUR CUSTOMER SERVICE

Even in the age of automation, efficient customer relationship management (CRM) software solutions, mobile web, big data, smart wearables, and the Internet of Things, a human touch still remains relevant and crucial in customer service interactions. In fact, a Gartner study estimates that by 2017, one-third of all customer support communications will still need a…

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ESSENTIAL TIPS FOR GROWING YOUR FACEBOOK BRAND PAGE

If you’re one of the 15 million businesses on Facebook, you’ve already made the first step towards establishing a presence on social media. However, managing your brand page takes time and effort, and you’ll need to be committed for the long term lest your page fade into obscurity. Growing your audience on the world’s largest…

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FIVE WAYS YOUR WEBSITE COULD BE TURNING AWAY POTENTIAL CUSTOMERS

Just because there’s a feature you can add to your website, doesn’t mean it’s something that’s going to appeal to customers. In fact, there are some website features that could be the reason for your lack of conversions and website traffic. Put yourself in the place of your potential customers and ask yourself, “Would I…

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5 EASY WAYS TO INCREASE BLOG TRAFFIC

If you’ve been blogging for any length of time, you understand just how fun and exciting writing for an audience can be. Maybe you have a blog attached to your company website, or perhaps you just blog as a hobby. Either way, one of the most important things any blogger needs to do is work…

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3 TIPS TO HELP YOU MARKET YOUR BUSINESS TO LOCAL CONSUMERS ONLINE

When most business owners think of advertising on the Internet, they think of reaching a regional or national audience. For businesses that rely on local customers, the idea of reaching out to customers miles away seems like a waste of time and money. There are millions of people around the world who use the Internet…

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TRAFFIC BOOST: 8 SIMPLE KEYS FOR ORGANICALLY INCREASING INBOUND SITE TRAFFIC

From small-time blogs to e-commerce powerhouses, dismal traffic figures plague countless sites across the web. While issues like high bounce rates and poor conversions certainly contribute to low sales and disappointing overall results, minimal traffic has a much greater impact, effectively limiting a site’s earning potential. Advertising and expensive marketing campaigns provide some relief for…

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HOW TO USE PROMOTIONAL ITEMS TO EFFECTIVELY MARKET YOUR BUSINESS

Every business needs to advertise to acquire clients, but marketing can be a costly business. The Holy Grail of every company, big or small, is to discover marketing tools that achieve a great deal with relatively little cost and this is where promotional items can be used to effectively market your business. What do promotional…

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HOW TO DEAL WITH NEGATIVE BUSINESS PUBLICITY

It is often said that there is no such thing as bad publicity, but that’s not true. While negative publicity still focuses attention on a company, it can destroy reputation and badly affect sales or production. Negative publicity is almost always unintentional; a company does something it thinks is good, and winds up getting a…

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5 TIPS FOR BUILDING A VALUABLE MAILING LIST

A large, quality mailing list is often one of the most valuable assets that any small business can have. It takes a lot of time and effort to build such a list, but the rewards make it very much worthwhile. There is no substitute for building an engaged audience for your email marketing campaign whereby…

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SIX STEPS TO CONVERT PAGE VIEWS INTO PROFIT

Many business owners have a website dedicated to promoting their product or service, and allowing customers to purchase their product or service from a venue outside of physical points of sale. What many business owners fail to understand, however, is that their website can both attract leads and convert customers in their absence. Here is…

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FIVE ESSENTIAL ELEMENTS OF A HOMEPAGE THAT WILL GET RESULTS

The homepage is the virtual doorway to your website. What you put here will determine whether or not your readers open the door and investigate what you have to offer. It’s the foundation of your website; it must be compelling. Today’s consumers have a lot of options. When people click on this page, you only…

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5 STEPS FOR CREATING EFFECTIVE CONTENT

By now you’re probably well aware of the fact that content marketing is an essential strategy in any online marketing campaign. However, just because you understand that creating content helps to increase brand awareness, loyalty, trust and identity, and is vital in helping to create more leads, doesn’t mean that it’s going to do all…

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5 MISTAKES TO AVOID WITH YOUR SMALL BUSINESS WEBSITE

Many business owners operate under the assumption that having a website for their small business means converting leads by the barrel. This is not necessarily true. If you are having difficulty converting page views into credible leads, you could be making one–or all–of the following five mistakes: Slow loading time Your visitors have clicked onto…

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AN INTRODUCTION TO PAID ONLINE ADVERTISING – PART 2

The next installment of an Introduction to Paid Online Advertising addresses display advertising and paid search. 2 – Display Advertising Display advertising, usually placed contextually, displays relevant advertisements to the people who are most likely to be interested in them, and this works because the ads displayed are chosen based on the content of the…

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AN INTRODUCTION TO PAID ONLINE ADVERTISING – PART 1

1 – Introduction and Benefits In contrast to unpaid online marketing methods, such as search engine optimisation, paid online advertising refers to any website traffic source that you have to pay for. In today’s increasingly online marketplace, your website is basically analogous to a high-street storefront, and relevant website traffic serves as the lifeblood of…

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WHAT CAN AN SEO AGENCY DO FOR YOU?

By now, most small businesses will have created a web presence of some kind, but simply building a website or Facebook page will not leave a recognizable footprint. Every website, blog, or social media property you build will rely on the traffic you can drive to it. Unfortunately, without a coherent plan there is little…

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Instagram

INSTAGRAM FOR BUSINESS? 7 SECRETS YOU OUGHT TO KNOW

Is Instagram part of your business’ overall marketing strategy? Are you sharing images on a regular basis to engage with current and potential customers? Good news; there are an increasing number of Instagram tools available that can help you accelerate the impact of your visual marketing efforts. Discovering new resources for Instagram can help you…

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film clapboard

7 STEPS FOR USING VIDEO MARKETING TO PROMOTE YOUR BUSINESS

According to YouTube, the number of hours of video watched by users is growing 50 percent each year. The major video sites receive billions of views each day, across categories and subjects of all kinds. Mobile video is growing, advertising revenue is increasing, and many small businesses are seizing the opportunities provided through video marketing.…

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Blogging

4 MISTAKES TO AVOID WHEN WRITING A COMPANY BLOG

Your company’s blog is one of the most important aspects of your company’s online presence. In essence, your blog is the ambassador of your brand to anyone who visits your site. As such, it is crucial that your blog not only says what you want it to say, but that it also conveys your brand’s…

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Social Network

5 WAYS TO PROMOTE YOUR BLOG ON SOCIAL MEDIA

Whether you’re blogging for business or just as a hobby in the hope of making a little extra money from on-site advertising, using up-to-date methods to promote it to ensure that it is reaching its intended audience is a large part of the battle, and this is where content marketing and social media come into…

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Crowdfunding

THE 5 BEST CROWDFUNDING PLATFORMS FOR SMALL BUSINESSES

Crowdfunding via online platforms is a relatively new concept, but it has the potential to be a powerful tool for any small business. With the help of strangers who are interested in your company or your products, a clever entrepreneur can take advantage of the opportunity that crowdfunding offers to generate funds for new ventures.…

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Outsourcing Content

4 BENEFITS OF OUTSOURCING YOUR CONTENT CREATION

According to the Content Marketing Institute, some 93% of marketers already had a content marketing strategy in place by 2013, and this figure continues to grow as more companies come to recognise the benefits of providing value-adding content to their target audiences. A report by the same organisation also found that 72% of large companies…

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Email Marketing

5 EMAIL NEWSLETTER TIPS FOR LOCAL BUSINESSES

Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…

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SEO

8 PROVEN SEO STRATEGIES THAT GET RESULTS IN 2015

The Internet has reached maturity, but search engine optimization (SEO) continues to evolve as new applications for online technology emerge. Mobile devices are changing the way that website visitors consume content while traditional desktops remain relevant for content creation. Search engines continue to favor activity on social media through shares, mentions, and links. Below is…

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