What Promotional Products Do Your Employees and Customers Want? Promotional products aren’t what they used to be. Long gone are the days when a flimsy pen or a stress ball cut it. These days, employees and customers expect more—and they deserve it. So if you’re still handing out generic freebies at events or onboarding new…
Young Professionals Groups – The Benefits of Participation for Businesses In today’s competitive business landscape, investing in talent development isn’t just a nice-to-have—it’s a strategic necessity. One of the most underutilized yet highly effective ways to grow and retain emerging talent is through Young Professionals (YP) groups. These groups are designed to support early- to…
Cyber-Security Report – Attacks on Small Business Websites If you think cybercriminals are only chasing after the big guys, think again. In today’s digital world, small business websites are being attacked more often than ever—and in many cases, they’re the most vulnerable targets out there. It’s like a burglar choosing between a high-tech mansion with…
Creative Ways to Market Your Business This Spring and Summer Spring has sprung, and summer’s just around the corner—two of the most energetic and opportunity-packed seasons for marketing. The weather’s warming up, spirits are higher, and customers are ready to get out, explore, and spend. So, how do we tap into this momentum and get…
Emerging Marketing Trends for Small Businesses The marketing landscape is ever-evolving, and small businesses must stay ahead of the curve to remain competitive. As technology advances and consumer behaviors shift, marketing strategies must adapt. But with so many changes happening at once, how can small businesses keep up? The good news is that emerging trends…
How to Partner with Non-Profits for a Win-Win In today’s business landscape, companies are looking beyond profits and seeking ways to create meaningful social impact. One of the best ways to do this is by partnering with non-profits. But this isn’t just about corporate social responsibility—it’s about building mutually beneficial relationships that drive brand awareness,…
Turn Your Employees Into Ambassadors For Your Business Every business dreams of having a marketing team that promotes its brand with passion and authenticity. But what if that team was already on your payroll? Your employees can be your greatest ambassadors, spreading enthusiasm about your company far and wide. Harnessing their voices can amplify your…
Why You Should Outsource Your Google Ad Marketing Google Ads can be a goldmine for businesses looking to drive traffic, generate leads, and boost sales. But let’s be honest—running an effective campaign isn’t as simple as throwing a few keywords together and hoping for the best. It requires strategy, ongoing optimization, and a deep understanding…
Does Your Business Need A Spring Cleaning? Spring cleaning isn’t just for your home—it’s for your business, too. Just as we declutter closets and dust off neglected corners, businesses need periodic refreshes to stay efficient, competitive, and thriving. But when was the last time you took a step back to evaluate your business operations? If…
The Importance of a Social Media Calendar for Small Businesses If you’re running a small business, social media might feel like just another task on an already crowded to-do list. But here’s the thing: social media isn’t optional anymore. It’s essential. And if you’re looking for a way to make it less overwhelming, more effective,…
The Benefits of Refreshing Your Old Website When was the last time you gave your website a good, hard look? If it’s been a while, it might be time for a refresh. Websites are like digital storefronts—they represent your brand, attract customers, and drive conversions. But just like any physical space, they can start to…
Avoid Using Copyright Terms in Your Advertising When it comes to advertising, creativity is king. But what happens when your creative efforts accidentally veer into legally sensitive territory? If your campaigns use copyrighted terms or materials without proper authorization, you might find yourself in hot water. Today, we’ll explore why avoiding copyrighted terms in your…
Springtime Opportunities to Market Your Small Business Spring is more than just a season of blooming flowers and warmer days—it’s a golden opportunity for small businesses to refresh their marketing strategies and reconnect with their audience. With a sense of renewal in the air, people are more inclined to explore, engage, and invest. If you’re…
Leveraging Local Groups on Facebook to Promote Your Business If you’re a small business owner, chances are you’re always looking for cost-effective and impactful ways to reach your local audience. Enter Facebook groups. These digital communities are goldmines of opportunity, offering a direct line to your target audience without hefty advertising budgets. Wondering how to…
The Impact of AI on Small Businesses Artificial intelligence (AI) might sound like a concept reserved for tech giants and science fiction novels, but it’s quickly becoming a game-changer for small businesses, too. Whether it’s automating repetitive tasks or providing deep insights into customer behavior, AI is like having a secret weapon that helps small…
The Top 15 Podcasts Small Business Owners Should Listen To In the bustling world of entrepreneurship, staying ahead of the curve requires constant learning and inspiration. For small business owners, podcasts offer a convenient way to gain insights, strategies, and motivation. Whether you’re driving to a meeting, working out, or sipping your morning coffee, a…
The Best Hiring and Onboarding Practices for Small Businesses When it comes to running a small business, hiring and onboarding can feel like assembling a jigsaw puzzle without the picture on the box. You need the right pieces, but finding and fitting them together can be a daunting task. The good news? With a few…
How a Marketing Agency Can Help You Save Money on Pay Per Click Marketing Running a successful pay-per-click (PPC) campaign can feel like walking a tightrope. One wrong move, and your budget could vanish faster than you can say “conversion rate.” That’s where a marketing agency steps in, acting as your safety net while also…
Top Issues Facing Small Businesses in 2025 Running a small business has never been a walk in the park, but in 2025, the challenges seem to be piling up like an unending to-do list. From navigating the choppy waters of the economy to staying ahead in the ever-changing digital landscape, small business owners are juggling…
Top Characteristics Employees Want in a Business Owner In today’s competitive workplace, attracting and retaining top talent isn’t just about offering a competitive salary or flashy perks. Employees are seeking something deeper: a connection with leadership that inspires, supports, and empowers them. As a business owner, you set the tone for your company’s culture and…
Small Business Marketing Trends for 2025 If there’s one thing we know about marketing, it’s that it never sits still. As small business owners prepare for 2025, the marketing landscape is evolving faster than ever, presenting both opportunities and challenges. So, what does the future hold, and how can small businesses stay ahead of the…
Keeping the Sales Momentum After the Holiday Season As the holiday season winds down, many businesses find themselves in a familiar position: wondering how to maintain the energy, excitement, and sales that defined the last few months. The post-holiday period can feel like the aftermath of a big party—quiet and a little too slow. But…
Setting 2025 Goals for Your Small Business The start of a new year always brings fresh opportunities, but 2025 feels different, doesn’t it? After navigating years of change, small business owners are more ready than ever to push boundaries, explore uncharted waters, and set ambitious goals. But how do you craft goals that inspire growth…
How to Use Short-Form Video Content on Your Social Media Channels In a world where attention spans are shorter than ever, short-form video content has emerged as a powerful tool for engaging audiences. Whether it’s TikTok clips, Instagram Reels, or YouTube Shorts, these bite-sized videos are taking over social media and transforming the way we…
Beginning to Plan Your Marketing for the Holiday Season The holiday season is the most wonderful time of the year for businesses. It’s a period filled with opportunities to boost sales, engage with customers, and build lasting relationships. But like any successful venture, effective holiday marketing requires careful planning and strategic execution. You wouldn’t throw…
How to Drive Traffic to Your Small Business Website In today’s digital age, having a small business website is crucial, but merely having a website isn’t enough. The real challenge lies in driving traffic to it. Without visitors, your website is like a billboard in the desert—beautifully designed, but seen by no one. So, how…
How to Properly Conduct a Social Media Audit In the fast-paced world of digital marketing, staying on top of your social media game is more important than ever. But how do you know if your efforts are paying off? How do you measure the effectiveness of your social media strategy? The answer lies in a…
Powering Growth: How AI is Revolutionizing Small Business Marketing In the fast-paced and ever-changing landscape of business, small enterprises face unique challenges in marketing their products and services effectively. Limited resources, tight budgets, and the need to stand out in a crowded market often leave small business owners grappling for innovative solutions. Fortunately, the rise…
Inexpensive Ways to Promote Your Local Business As entrepreneurs, we are all on a perpetual quest to ensure that our local businesses thrive and flourish. The digital age has opened up countless opportunities for promotion, yet with so many options available, where should we focus our efforts? Fear not, for in this article, we will…
Understanding Google Analytics 4: Unleashing Business Insights in the Digital Age In the ever-evolving landscape of the digital world, data has become the currency of success for businesses both big and small. To thrive in this highly competitive environment, enterprises must harness the power of data to gain valuable insights into their customers’ behavior, preferences,…
The Importance of having an ADA Compliant Website: Ensuring Equal Access for Al In today’s digital era, the internet plays a pivotal role in our lives, serving as a gateway to a wealth of information and opportunities. However, for people with disabilities, accessing the digital realm can be fraught with challenges. The Americans with Disabilities…
11 Tricks to Use When Displaying Your Prices to Increase Sales The prices you establish for your products and services significantly impact your competitiveness, profitability, and, ultimately, your success. If you charge too little, you won’t make enough money to cover production costs and overhead such as rent and insurance. If you charge too much,…
20 Email Marketing Incentives to Slot into Your Content Calendar As the challenge of capturing subscribers’ attention continues, email marketers are increasingly turning to incentives as a powerful way to increase engagement and build customer loyalty. This guide covers 20 different types of incentives that are known to increase email engagement and strengthen customer loyalty.…
How to Get More (Real) Instagram Followers Approximately 1.4 billion people use Instagram monthly, with over 500 million people posting on social media. It’s an important place if you are trying to develop your online presence or have a business to promote. Followers and likes are the hard currency on Instagram; having as many possible…
How to Create Engaging Short-Form Videos for Your Brand Short-form videos have become an essential means for brands to effectively communicate their message and reach their intended audience in the fast-paced digital world. With social media platforms such as Instagram, TikTok, and Facebook constantly evolving, it has become essential for brands to adapt their content…
Agile Marketing: A Framework for Delivering Customer Value in a Rapidly Changing Environment These days, it’s all about keeping up with the ever-changing business landscape if you want your company to thrive. Being able to quickly adjust and navigate new challenges is key to staying ahead of the competition. In other words, it’s all about…
5 Powerful Ways to Make Your Facebook Posts More Engaging Social media has become a powerful tool for marketing and communication. Facebook is one of the most widely used social media platforms, with over 2.96 billion active monthly users. It offers businesses a unique opportunity to connect with their target audience and drive engagement. However,…
Improve Email Marketing Results Using the Six Cs of Content Clarity Clear messaging is essential to stand out among countless marketing emails competing for consumers’ attention. According to a recent report, clear email marketing messages have a 17 percent higher click-through rate than confusing ones. This is where the six Cs of clarity come in,…
The Rise of Influencer Marketing: How to Partner with the Right Person for Your Brand In today’s digital age, traditional marketing strategies are no longer enough to attract and retain customers. Consumers have become more discerning than ever before, and they demand authenticity and transparency from the brands they support. These days, businesses are using…
Using Storytelling in Email Marketing: 10 Content Ideas to Deepen Engagement To stand out in a crowded marketplace, any business that uses email marketing must find ways to connect with its audience on a deeper level. One of the best ways to strengthen this connection is through storytelling. Stories that describe your products and services,…
9 Steps to Create an Engaging Explainer Video There’s no shortage of video-creating software for building engaging explainer videos. These software platforms allow you to create videos with text, audio, images, and animation in minutes. But to take advantage of them, you must know what steps to take. Are you well-versed in creating explainer videos?…
Nine Email Marketing Techniques to Gradually Strengthen Customer Loyalty As consumers become more selective about the brands they stay loyal to, customer retention has become more important than ever before. This is why it’s so important for businesses that use email marketing to focus on building loyalty among existing customers. Fortunately, there are various ways…
The Power of Storytelling in Branding (Why You Should Use It and How) Storytelling is one of the most powerful tools in branding. It can help you build connections with customers and stand out from your competitors. As a business owner, you may wonder how to start storytelling and what it means for your brand.…
10 Quality Podcasts to Help You Reach Your Email Marketing Goals Staying on top of the latest email marketing trends and strategies can be difficult, but it’s a necessary part of remaining competitive in today’s business world. One of the best ways to do this is to listen to podcasts specifically aimed at email marketers.…
The Power of Positive Reinforcement: 8 Effective Ways to Motivate Your Employees As a motivational leader, your job is to motivate and inspire your team and make them feel good about working for your company. It’s not always easy, but it’s an important part of being a leader. Here are some tips to help you…
How to Optimize Your Website for Google Ranking When you’re running a business, every penny counts. You want to ensure that your website is doing as well as it can in Google ranking, so you’re not wasting money on advertising that no one sees. But what does optimization entail, and how do you go about…
The 4 Best Ways You Can Use Social Media to Promote Your Business In this day and age, social media is a powerful tool for businesses of any size. As an online store owner, tapping into the power of social media can be a great way to increase visibility for your business and drive more…
6 Brilliant Ways to Get Customer Reviews and Testimonials Getting customer reviews and testimonials is one of the best ways to build brand awareness and increase sales. Yet, most businesses don’t work hard enough to get great customer reviews. As a result, they’re missing out on potential sales. If you want to get more customer…
Visual marketing is one of the most powerful ways to get your brand in front of more people. It can help you gain more followers on social media, showcase what you offer, and enhance your messaging — but it can do much more. Why visual marketing? According to Forbes, people process images 60,000 times faster…
Are you looking for ways to generate income from your email list? If so, you are in the right place. Here are four different methods you can use to make money from your subscribers, including promoting affiliate products and services, selling digital downloads, and more! So, whether you are just starting out or are looking…
Neuromarketing is the study of how the brain influences consumer behavior. In a nutshell, neuromarketing is the science of how people make decisions. It’s based on the theory that human brains are wired with certain biases and preferences that affect the decision-making process. It also shows that you can use these insights to better target…
Do you struggle to come up with ideas for blog posts? If so, you’re not alone, as bloggers across the world find themselves in this position. In fact, many people think that generating ideas for blog posts is one of the hardest things about blogging. But there is good news. It doesn’t have to be…
In the digital age, you can brand yourself online without spending money on advertising. But what does that mean? As the digital world evolves, it’s increasingly important to brand yourself. Your brand is the unique identity you create for yourself and what sets you apart from the competition. There are many reasons it’s important to…
Digital marketing has become an essential component of any organization. It is tied to who a company is, what it promotes, and how it grows. And because of the unlimited access customers now have through the internet to the backstage operations of a business, any success-oriented company should advertise its brand and image in a…
Generating referrals is a key part of growing any business. If you’re not actively pursuing referrals, you’re missing a valuable opportunity to expand your customer base. Referrals are vital for growing any business and should be a key part of your marketing strategy. Let’s look at some effective ways to boost referrals to your business.…
As a business owner, you know that it takes a lot of hard work and dedication to get your company off the ground. Did you know that one of the most important aspects of growing your business is establishing and promoting your brand? That’s right – by leveraging your brand, you can help your business…
Businesses have been using email lists since the time of the dinosaurs. Perhaps not for that long, but email marketing is a tried-and-true method of increasing revenue by providing your customers with valuable information that helps them meet their goals. The key is to get your new customers to subscribe, sign up, and join your…
If you’ve been in business for a while, you’ve probably dealt with more than a few rude customers. For many people, dealing with rude customers is one of the most stressful parts of their job. Handling rude customers is not just a problem for customer service reps. It’s also a major issue for managers and…
Whatever industry you’re in, a loyal customer is a huge asset to your business. As well as being more likely to keep buying your products or services, they’re also more likely to spread the word about your company. With the right approach to email marketing, you can build a more loyal customer base and also…
Building a team is hard work, but the payoff of doing so is immense. When you build a high-performance team, you have a group of people invested in the success of your business and who you can rely on for advice or assistance when needed. This kind of synergy leads to better results, greater satisfaction…
Great photos catch the eye, engage, and sell products. Whether you’re promoting travel or selling clothes, you need beautiful imagery that makes people want to click on your photos and share them with their friends. Standout photography helps establish brand identity and makes it easier for consumers to understand what your products are about. Are…
More than ever before, consumers rely on other people rather than brands to guide their purchase decisions. This is why businesses using email marketing need to incorporate more social proof in their email campaigns. Using social proof such as testimonials and case studies is not only a great way to build brand trust and customer…
Who doesn’t appreciate freebies? And what could be more enjoyable than competing for and winning free stuff? People enjoy competing and winning freebies; it appears to be ingrained in our DNA. Because of these factors, social media contests are extremely popular in the digital world. Many businesses, from local mom and pops to Fortune 500…
Your employees are important to your business. They should feel motivated and inspired by what they do there each day. Motivation sharpens that drive and increases performance. It might not always be easy to get that spark going, but there are several things you can do to encourage the best in your team. Here are…
If the money is in the list, then one of your priorities as a marketer is to grow that list. Whether you’re acting as an affiliate, drop shipping, or developing and selling your own products, having a list of fans you can market to is important. Email marketing allows you to connect with both new…
Ready to shake up your email marketing, boost your open rates, and get more conversions? Email marketing is an essential part of any digital marketing strategy. In fact, email is the most popular form of content marketing for businesses, ahead of social media, blog posts, videos, and more, offering some of the highest returns on…
Workplace communication is crucial to the success of any company or organization. Research shows that companies who emphasize communication and have programs that foster it are 3.5 times more likely to compete favorably against competitors. Employees need to know what’s happening in their company, and business owners need to keep employees informed about what’s happening…
For any small business, email marketing is still one of the best ways to build long-term customer relationships and accelerate growth. Unfortunately, many small businesses don’t pay enough attention to email engagement metrics, which ultimately undermines results. Keeping track of engagement metrics is key to understanding what works for your specific audience. Every business has…
Wouldn’t you like a glimpse into the minds of your customers and know what they’re thinking when they look at your products? The more you know about what motivates your buyer, the more effectively you can create products that speak to them and their needs. It can help with marketing too. For example, if you…
Your business website is the first impression customers get of your company. No matter where they find out about your business, most people these days check you out on the Web first. Your website needs to reflect your brand and stand out from the competition so that customers can find you easily. If you’re not…
Customers who are repeat buyers spend more money and are more loyal than first-time buyers. But many small businesses don’t realize that building customer loyalty is not just about the customer but also the business. If you’re a business owner, you probably have a few loyal customers. They love your products and services; they tell…
So, you’ve decided to embark on a content marketing strategy. You’re creating and distributing relevant and valuable content to attract, acquire, and engage an audience. This is a fantastic first step. Content marketing increases brand awareness, improves SEO, generates leads, and more. But it can also help you build trust with your audience through the…
It’s easy to get stumped when creating lead magnets. Do you try and stand out or do you throw something up that’s already been proven successful for others? Where do you get lead magnets if you lack the confidence to make them yourself? These are 50 ideas for creating your very own lead magnet or…
Social media is a great marketing tool, and with the right approach, your business can gain a lot of great exposure. But it will be hard to get all of the advantages when you first start off because you probably won’t have the following that those bigger businesses already do. That’s why social media marketing…
Are you unhappy with the results of your last email marketing campaign? Was the product perfect, the price spot on, and your audience the ideal target for such an offer? In that case, the most likely reason your emails didn’t achieve the desired results is that the wording of your message didn’t inspire subscribers to…
Inflation is a big deal. It’s a stealth tax that eats away at your profits and savings and can even cause you to lose customers. Inflation is a general rise in the price of goods and services over time. In other words, the same basket of groceries that cost $50 last year will cost you…
Every year thousands of startup businesses launch, with hopeful entrepreneurs taking a risk to try and cement their new company within the industry of their choice. Just 10% of those businesses will succeed. In fact, two out of ten startups will fail in the very first year. Why do so many startups fail? Global funding…
There’s no doubt that the COVID-19 pandemic has changed the rules of business. With the average consumer tightening their budget, it is essential to refine your company’s marketing strategies as soon as possible. Here are five ways to help you attract customers and adapt to the new commercial environment. Establish Your Business as an Essential…
8 Guidelines for Effective Small Business Marketing in 2022 If you’re a small-business owner, you know that there’s a lot at stake for your company. You need to make sure that every dollar spent is spent in the right place. That’s why it’s important to create a marketing plan that will help you get the…
10 Tips to Write Effective B2B Customer Case Studies A well-written case study can be a valuable sales aid, especially in B2B (business-to-business) sectors. Case studies provide third-party validation and allow prospects to understand the benefits of a product or service in real-life scenarios. However, customer case studies can make a tedious read if not…
Managing Individuals: How Small Businesses Can Get ahead through Clever Management Small businesses don’t have a lot of financial resources. If you run a small business, you need to make good use of the resources you do have if you want to get ahead. And the most valuable resource you have is your employees. It…
How to Organically Grow Your Instagram Account For many brands, Instagram has grown to become the foundation of their social media presence. Instagram has surpassed Twitter when it comes to sending traffic to landing pages, building trust, and creating audience engagement. However, as with all social media, it takes time to grow your account, and…
8 Steps to an Effective Sales Letter Writing copy that converts is an essential skill that all marketers should have. For anyone running their own online business, this is a skill that many never develop, which can lead to two different outcomes: they either have to spend extra money outsourcing to a good copywriter, or…
5 Tips for Managing Your Brand’s Reputation A business’s reputation matters. The internet has reduced the size of the world and given people the ability to share information quickly. It’s made the world a bit cozier, but it’s also meant that one bad review can travel around the world in a matter of seconds. Brand…
3 Ways You’re Compromising Your Customers’ Trust Businesses are in a relationship with their customers. Some of these relationships will be short-term, but hopefully others will be long-term. Even if you’re only acting as an affiliate for another company, you must have a relationship with people to move that product or service. If you fail…
6 Email Marketing Mistakes That Can Doom Your Business in 2022 Email is one of the most powerful ways to market a business, generating more leads than any other marketing method. However, without proper planning and advice, you can tarnish your brand reputation. Thankfully, these email marketing mistakes are easy to avoid, and you can…
Traditional Marketing vs. Content Marketing: Is One Better Than the Other? Traditional marketing has been around for decades, and many businesses still practice this form of advertising and promotion. The traditional marketing approach involves print media, direct mailings, radio ads, and TV spots. However, with the rise of technology, content marketing has become increasingly popular…
15 Ways to Improve the Customer Experience on Your Website If you’re like most business owners, you want to provide the best possible customer experience on your website. After all, happy customers are more likely to return and make a purchase. When it comes to your website, the user experience is key. Here are 15…
Three Ways to Generate Company Blog Post Ideas Most brands realize the importance of a coherent digital marketing strategy. However, building your website and occasionally posting on your company blog only get you so far. To really succeed with content marketing, you need to post regularly, and to do that, you need a way to…
Creating a Successful Video Marketing Strategy It is crucial for any business trying to break through the noise of the internet to use videos in its marketing strategy. Videos are taking over the internet and a growing, thriving business can take advantage of that. When someone is searching for information online, they will most likely…
The Basics of Content Marketing and Why Every Business Needs It Content marketing is essential. Businesses that want to grow and thrive need this strategy to remain relevant. Without a consistent content marketing campaign in place, marketers and companies will never stand out from the competition. They will be buried in the noise of the…
E-commerce Survival Guide for Local Businesses These days, it’s hard enough to succeed as a local business, yet many brick-and-mortar stores are succeeding in the world of e-commerce. They do so by expanding their reach far beyond just their physical location. Although this isn’t always easy, there are plenty of highly successful businesses that have…
10 Email Marketing Tips for Small Businesses Regardless of the type of business, email marketing can be an excellent way to build customer relationships and generate sales. Indeed, many sources cite email marketing as the most lucrative form of online marketing. Despite the proven effectiveness of email marketing though, some small businesses feel that it…
10 Reasons Your Small Business Should be Using Video Marketing There are so many online marketing opportunities that deciding where to focus marketing efforts can be tricky. The limited resources of small businesses compound this problem. After all, there are only 24 hours in a day, and you are probably working with a limited marketing…
7 Ways to Make a New Product Launch More Successful Launching a product is exciting. But it can also be scary, overwhelming, and time-consuming. After all, you’re putting your blood, sweat and tears into the launch of this product — which is why it’s important to do it right and position your product in front…
Email Marketing for Service Businesses: Seven Golden Rules to Boost Results With the global number of email users predicted to grow to 4.59 billion by 2025, it’s no surprise that service businesses are taking advantage of email marketing to generate growth. From finance, real estate, and information technology, to hospitality, healthcare, and home maintenance, every…
10 Tips to Boost Sales by Cross-selling and Upselling Would you like to add onion rings? Do you want to supersize that? Those phrases, familiar to everyone, are excellent examples of cross-selling and upselling. Accepting those offers will only add a few dollars to your order. Nevertheless, you can be sure that upselling and cross-selling…
10 Steps to Get Your First Influencer Marketing Campaign Underway Surveys have found that 40% of consumers have purchased a product after seeing it promoted by an influential figure on social media. So, there is no denying the power that social influencers have. But influencer marketing is still uncharted territory for many businesses. And one…
5 Simple Ways to Entice Your Readers with Irresistible Blog Post Titles In the busy age of TLDR (Too Long, Didn’t Read), your blog posts face a tsunami of competition for the attention of your target readers. From dawn to dusk, hundreds of Tweets, posts, emails, and videos vie for their attention. So how can…
3 Effective Marketing Channels to Use for Your Small Business in 2022 To develop a winning marketing strategy, it is necessary to identify important marketing channels that are appropriate for your business. Large corporations can brainstorm and implement as many marketing tactics as they like because they have the luxury of big budgets. However, small…
The Top Marketing Channels to Explode Your Business Growth This is the age of digital marketing. The Internet has given businesses the opportunity to connect with customers on a global scale like never before. Some of the most popular channels for marketing are social media, email, video, and content marketing. What Are the Best Marketing…
How to Create a Strong Company Culture and Employee Engagement A strong company culture is important for employee engagement. A company culture can be created by intentionally deciding what values you want to represent, the type of workplace environment you want to create, and the type of people you want to work with. What kind…
10 Content Ideas to Boost Engagement on Your Facebook Business Page The best way to increase Facebook engagement is to post engaging content that your audience will enjoy. However, coming up with fresh ideas can be challenging. So, if your Facebook business page is looking neglected, read on. Here are 10 Facebook content ideas to…
10 Common Email Accessibility Mistakes to Avoid According to the World Health Organization, more than one billion people across the globe live with some type of disability. That’s 15 percent, or roughly one in seven people. Due to a rise in chronic health conditions and population aging, the number of people experiencing disability is also…
10 Steps to A Successful SMS Marketing Campaign Short Message Service (SMS) marketing is more effective than you might have thought. Sure, this method of reaching a target audience has been abused by some organizations. After all, who hasn’t occasionally received unwanted spam text messages from advertisers? But then, the same can be said about…
Which Social Media Platform Is Best for Your Marketing Your Business? There are more social media platforms than you realize. And even some of those that you will never have heard of have millions of monthly active users (MAUs). But the best advice for marketing a business is to limit the number of platforms on…
10 Planning Tips to Prepare Your Small Business for Expansion When you first start a business, your thoughts will be focused on survival. But, in time, your business will become established, and then your mind will turn to expansion. Your market research might have shown you that there is scope to expand your operations. There…
A Guide to TikTok Marketing for Small Businesses TikTok has been a phenomenal success since its international launch in 2017. Indeed, it is estimated that there are now 80 million monthly active TikTok users in the United States. That rapid growth in users has led to many businesses wanting a presence on the video-sharing site.…
A Small Business Guide to Local Email Marketing Email marketing is one of the most cost-effective ways for any small business to connect with local customers. As larger companies scramble to personalize their emails, small businesses naturally benefit from their local knowledge and experience. What’s more, an increasing number of consumers prefer to shop locally.…
10 YouTube Content Marketing Ideas for Small Businesses Did you know that YouTube has almost 2 billion monthly users? If that fact startled you, then here’s another one to boggle your mind. The total number of internet users is estimated to be around 4.66 billion. So, that means that almost 50% of internet users regularly…
Practical Tips to Help You Stop Micromanaging Your Employees It can be incredibly challenging for owners of small businesses to ease up on the reins when their company expands. After all, business owners will have expended a great deal of time and money getting their company to the stage that it needs employees. However, employees…
10 Twitter Marketing Tips for Small Businesses Social media is a powerful marketing tool, and you don’t need a budget the size of a small country to launch a social media marketing campaign. Indeed, the primary purpose of social media is to distribute user-generated content. So, a small business can leverage this powerful medium for…
13 Customer Retention Emails Every Small Business Should Utilize Many small businesses focus too much on acquiring new customers, when they should be devoting more attention to retaining and nurturing existing ones. According to consulting company Invesp, the probability of selling to a new prospect is 5-20 percent, while the probability of selling to an…
5 Types of Content to Post on Facebook Most brands realize the importance of having a solid social media presence but getting your digital marketing right isn’t always as easy as it might initially appear. With that in mind, this article aims to focus on Facebook. We’ll discuss the five best types of content to…
Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…
Why Customer Reviews Are Critical for Your Business The simple fact is that your business needs customer reviews to stay competitive. Some executives would scoff at that statement; others would acknowledge its truthfulness but argue that customer reviews are not an urgent priority for their organization. However, here are just a few of the key advantages…
Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…
How to Calculate Customer Acquisition Costs and Customer Lifetime Value When it comes to SaaS, ecommerce, or any other type of business, balancing customer acquisition costs (CACs) with the quality of your customer acquisition strategy can seem like a daunting task. On the one hand, you want to ensure that you are generating the right number of…
10 Reasons Your Company’s LinkedIn Account Really Matters Business owners and company leaders are always looking for the most effective way to market their business, enhance their brand’s reputation, and bring top talent into the fold. There are a ton of platforms that can help your business accomplish these and similar goals. However, one of…
8 Best Halloween Marketing Ideas for Your Business The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events,…
7 Facebook Marketing Tips for Small Businesses With over 1.73 billion daily active users, Facebook is a titan of the social media world, and a rich source of leads for small businesses. Fully two thirds of Facebook users visit the page of a local business at least once a week, according to the platform’s own…
How Content Marketing Works and Why Every Business Needs It Content marketing involves attracting and keeping customers. Yet not just any old content will do. It must be unique, relevant, and useful to a targeted audience. Content marketing is nothing new. For generations, people have been buying products simply because they received some free information…
Social Media Marketing The most important thing to remember about social media is that, while most social networks provide all the tools their members need to become content producers, the content produced for these platforms will always be user-generated and submitted by members. Whether the content is text, photos, videos, pins, customer reviews, a blog, a vlog,…
Seven Common Welcome Email Mistakes Businesses Needs to Avoid Among all types of business emails, welcome emails continue to receive the highest open rates. In a recent study, over 80 percent of people opened a welcome email after it arrived in their inbox (1). This is why businesses should seize this valuable opportunity to engage…
10 Reasons to Document Your Business Processes Documenting business processes might seem like a waste of time. After all, why would you want to write down what you already know? However, there are many benefits to be gained from process mapping that you may not have considered. Indeed, documenting business processes could reveal inefficiencies, improve…
5 Powerful Mobile Marketing Strategies for Your Business Businesses need to constantly stay on top of the latest and greatest marketing methods. While content marketing, social media marketing, and email marketing are all incredibly effective for getting customers, you should also make use of mobile marketing. Tons of consumers now use their smartphones daily and,…
7 Ways to Make In-Person Networking Work Better for Your Business Business is all about networking, but if you believe your only opportunity lies with networking online, then you’re missing out on business. There are still a lot of people who believe that online networking can be done faster and easier than face-to-face networking, but…
10 Mistakes that Will Destroy Customer Trust in Your Brand Every business, regardless of type, needs the trust of its customers to survive. Consumers trust restaurants not to poison them, for example. We all trust that the brakes will work on a new car. And, on a less dramatic level, we trust that an online…
Essential Business Etiquette While it is tempting to believe that etiquette isn’t important in the business world, this is obviously not true. Just as in any other area of life, good manners smooth your way and bad manners alienate other people. Those who understand and apply proper etiquette in the business world have a distinct…
The Top 5 Productivity Habits of Highly Successful People Have you ever wondered how the world’s most productive and successful people manage their time so effectively? How does Warren Buffett maintain his position as one of the world’s most successful investors? How does Elon Musk lead three companies – Tesla, SpaceX, and Neuralink – and…
10 Ways to Market Your Small Business to Local Customers When you launch a new local business, your first task will be to get your brand known in the local community. And, as a local business, you are uniquely positioned to engage with the community in a way that big brands cannot. Indeed, even if…
The Best Types of Content to Post on Pinterest Most brands now realize the importance of having a strong social media presence, but it’s crucial to know which types of content to post. Pinterest is an excellent platform for visual content, but it can also be complicated. We offer the following tips on the content…
Should Pinterest Be Part of Your Social Media Marketing Strategy? Pinterest is a great social media network to leverage as part of your social media marketing strategy, but it’s important to understand when this network is an appropriate choice and what its individual strengths are before you choose to use it. Certain niches also perform…
10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…
6 Proven Ways to Improve Your SEO Rankings Search engine optimization is more than just a set of skills and tactics; it is also an ever-evolving science. What worked five, ten, or even twenty years ago may not work today. Changes are made by search engines all the time, and every so often those changes…
5 Tips for Successful Content Marketing Content marketing is a great method for gaining more brand exposure, organic traffic, and conversions using search engine optimization. When done incorrectly, however, these benefits may never materialize. This is not only a waste of time but also a significant waste of opportunity because the content produced for this…
10 Tips for Writing Better Business Emails The email revolution has changed the way people communicate in business. It has virtually eliminated the need for writing letters and replaced many of the phone calls that used to be made. Undoubtedly, email has improved efficiency in business. But it is easy to give the wrong impression…
7 Effective Ways to Communicate with Your Employees Your company’s success is significantly determined by being on the same page with your employees. Therefore, you need to communicate with them frequently to support their well-being and improve productivity. However, with different communication means available, it is vital to know those that can work for you.…
5 Low-Cost Marketing Strategies for Your Business As a local business owner, you may be on the lookout for new ways to improve your existing marketing plan, grow your brand, and capture new customers. Here are five low-cost, and in some cases no-cost, marketing strategies that you can use to market your business. Whether you’re…
10 Tips to Develop Deeper Customer Relationships Regardless of the type of business, developing a bond between customer and brand has many benefits. For one thing, customers who feel a connection to a brand stay loyal, and that means more repeat business and less reliance on new customers who cost more money to acquire. Customers…
SEO: How Content Freshness Affects Search Rankings Content freshness is a major aspect of search engine optimization (SEO). The age of your content, how frequently it is updated, and the scale of those updates is one of the most important signals that Google and other search engines use to determine the value of your site.…
8 Types of Content Marketing Videos People Will Want to Watch A statista.com survey found that the average internet user will spend more than one hour every day in 2021 watching online videos. That statistic may at first seem to be unbelievable. But then, according to Digital Information World, most consumers also now spend at…
Ways to Communicate with and Win Back Unhappy Customers In business marketing and management, customer growth is one of the most important factors to prioritize. One of the most common challenges for businesses is losing out on customers who were unhappy with a recent experience. While there is no quick fix to a customer relationship,…
Three Tips for Creating Email Marketing Subject Lines There is no doubt email marketing is something most brands want to be involved in. However, getting your customers and subscribers to open those emails still represents a significant challenge. Of course, much of the magic lies in getting your email subject lines right, and this article…
12 Content Marketing Goals for Businesses The first step to ensuring the success of a content marketing campaign is to set yourself some goals. Undoubtedly, you will have read that advice before. After all, setting goals is at the top of the to-do list for any marketing campaign. But what goals should you set for…
10 Steps to Prepare for a Successful Webinar Tapping into the power of webinars can be immensely rewarding for businesses. Webinars help establish a brand’s authority and offer a cost-effective means of engaging customers. They also provide a source of content for future use and can be highly effective lead generators. However, hosting an engaging…
9 Ways to Increase Employee Productivity The success of a company is significantly determined by employee productivity. Nothing is as stressful as working with employees who struggle to meet deadlines. This may make your business lag behind in the industry. Therefore, as an employer or manager, you need to learn practical strategies to motivate your…
10 Fundamental Small Business Marketing Mistakes to Avoid People often say that mistakes are valuable because you learn from them. However, it is unlikely you will see it that way if you make costly mistakes with your small business marketing. For many small businesses, once the annual marketing budget has been spent, there will be…
9 Tips for Growing Your Small Business Starting a business is easy but taking it to the next level can be challenging. You will need to go beyond your normal operational measures to attain your goals. Fortunately, it is possible with the right tactics up your sleeve. However, business success is gradual and doesn’t occur…
Sure-Fire Ways to Destroy Your Brand Reputation Brand reputation is everything in the digital age. Bad news travels fast via online reviews and social media. So, if someone has a bad experience with a business, word will soon get around. But it’s not only customers’ comments that can sink a business’s reputation. There are plenty…
Three Strategies to Gain Followers on Twitter Twitter is a fantastic social media platform for nearly all brands, but you will need a good plan and strategy to be successful. One of the critical things you need to focus on doing is to gain followers regularly. Therefore, the following article aims to provide some key…
10 Tips to Ensure Brand Consistency on Social Media A life without any surprises would be dull. However, when it comes to branding, consistency is everything. Suppose you saw a McDonald’s restaurant without Golden Arches. In that case, you might keep on driving until you found another restaurant you recognize. And, if you ate a…
6 Effective Tips for Marketing Your Business on a Budget Marketing your business is vital as it helps you expand your brand, increase sales, learn the market, and earn trust from your audience. However, it is normal for a company to run on a shoestring budget that it can’t support some marketing strategies. This may…
10 Tips to Help You Get to Know Your Customers Better You will almost always find “get to know your customers” at the top of most lists of marketing tips. Undoubtedly, buying your products will help you target marketing more effectively and develop more products that your customers will love. However, how do you go…
A Small Business Guide to Experiential Marketing With so much competition from other businesses, it’s more important than ever before for small brands to use innovative marketing strategies to stay afloat. This is why many small businesses are attracted to experiential marketing. So, what exactly does experiential marketing mean, and how can your small business…
Are You Missing the QR Code Bandwagon? QR, Quick Response, Codes are extensively used by business around the world. That’s those square boxes with lots of little markings in them that seem to mean nothing. They do mean something though, and they can quickly respond with a message, link, or action to the person taking…
10 Ways to Make Your Customers Happier What comes first on your monthly sales meeting agenda? Do you celebrate the increase in new business? Or do you review orders from existing customers? If you spend more time reviewing new business opportunities than you do taking care of existing customers, you are not alone. After all,…
10 Reasons Why Direct Mail Marketing Still Works Many companies have written off direct mail as a thing of the past. Businesses are now focusing most of their marketing efforts on digital marketing. However, direct mail marketing still has a lot to offer. So, it would be unwise to consign this form of marketing to…
Creating a More Diverse Workforce Even though companies with a diverse workforce are more likely to outperform their competition, many organizations still struggle with diversity and inclusion. Not only does that cut into a company’s potential profitability, but it also looks bad in the eyes of its stakeholders. For example, many socially conscious consumers choose…
8 Ways Your Company Can Get B2B Social Media Right Social media is a big roadblock for the majority of B2B companies. Most are unsure of how to implement an effective B2B social media strategy, while others neglect it entirely. Perhaps they have a consistent content strategy for LinkedIn but forgo other platforms. If you…
10 Blogging Mistakes to Avoid on Your Business Blog There is no doubt that a blog adds immense value to a business website. A business blog provides a platform for you to share your expertise with readers, post news about your business, and bring more traffic to your website. And what could be simpler than…
11 Techniques to Improve Email Opt-In Rates in 2021 and Beyond According to email marketing statistics from Sumo, the average rate of visitors who subscribe to an email list is only 1.95 percent (1). Is your business suffering from low email opt-in rates? If so, it’s crucial to start thinking about how to design and…
10 Problem Solving Strategies for Business Owners Nobody likes being faced with problems. But sometimes, running a business can seem to be nothing but a series of challenges. So, business owners must develop problem-solving strategies to help them resolve issues fast. Some say that problems are an opportunity to learn and grow. However, holding onto…
10 Tips to Make Meetings More Productive Meetings can go one of two ways. A meeting can be a productive forum where great ideas get shared and good decisions get made. Or a meeting can be a long, drawn-out affair that achieves nothing at all. What many people seem to forget is that meetings cost…
4 Ways to Support Small Businesses Small business is often referred to as the engine of economic growth in America. Unfortunately, small businesses are closing at a faster rate than they are being created – which is bad news when it comes to local jobs and communities. For example, when you shop at a…
10 Damaging Email Marketing Habits You Need to Avoid While email remains one of the most effective marketing channels, the competition is greater than ever before. Consumers are also spending less time scanning their inboxes and have less patience when reading emails from businesses. To maximize engagement and boost conversions, it’s therefore crucial to avoid…
10 Ways to Boost Sales Without Spending A Lot of Money When times are tough, and you need more sales, you can find yourself caught in a catch-22 situation. You need to generate more sales to boost your cash flow. But you don’t have the cash to spend on the marketing that will bring in…
10 Elements That Will Improve Your Site’s SEO Search engine optimization deals with the methods and techniques used by webmasters and internet marketers to boost the visibility of their website and its content in organic search engine results. In other words, SEO is focused on maximizing a site’s Google rankings. Here are the most important…
10 New Year Goals for Your Small Business Setting goals is how you get things done in business. It doesn’t matter what stage of development your enterprise is at; it is the targets you set for your company that drive you forward. Of course, it would be best if you were working on and revising…
10 Twitter Tips for Small Businesses Twitter may appear to offer only limited opportunities for marketing. Tweets have a minimal life span, and you are restricted to only 280 characters per tweet. Even so, Twitter has a lot to offer a small business. Twitter provides a platform for marketing messages. Tweets can be used for…
Nine Ways to Leverage Social Media in 2021 to Boost Small Business Results Social media continues to be one of the most valuable marketing channels for all sizes of business. Nonetheless, many small business owners are still unsure how to make the best use of social networks in their day-to-day operations. If you need some…
Tips on Improving the Readability of Your Email Marketing Content You want your email marketing content to stand out and grab the attention of recipients. However, this task can seem difficult due to the volume of emails that are sent out daily. You can follow some simple tips on improving the readability of your email…
Information Technology – Saving and Retrieving Critical Data The small business owner, no matter what the business, will enjoy greater success if they have their information technology under control and working for them. How you capture, store, and retrieve information to conduct your business can make a huge difference in your efficiency and time management.…
Creating a Highly Effective Business Blog In today’s world, your company cannot afford not to have a business blog, no matter how small it is or what line of business it is in. Your customers will expect you to have one. Your competitors probably have them already. Read on to learn what a blog can…
Better Website Prospect Conversion with Email in Three Easy Steps The sales cycle for different types of businesses varies a lot, and those with a cycle of weeks to months often use email follow-up marketing. The goal is to build a relationship with the prospect that leads to conversion and a sale. Huge sums…
20 Qualities and Habits to Increase Your Business Success Do you wonder what makes business tycoons so successful? Study leading business moguls, and you’ll find they share abilities and conduct that boost their accomplishments. When you develop these 20 qualities and habits, your success will rise too. Emotional intelligence Leaders are emotionally intelligent. They note…
10 Signs That Your Sales Prospect Will Not Buy From You It is hard work generating sales leads. So, it can be hard to let go of a prospect when you have already put so much work into nurturing them. However, as every experienced salesperson knows, it is also a waste of time pursuing sales…
10 Crucial Elements of an Engaging Business Website A quality website is an excellent branding tool for a business, acting as the center of your operations. While you will have social media platforms to communicate with customers, you would typically direct people towards your main site. If, however, your website is not enticing or engaging,…
10 Tips to Help You Make Smarter Business Decisions One of the most crucial skills an entrepreneur must have is, of course, the ability to make sound business decisions. However, when you are faced with make or break decisions, deciding whether to jump one way or the other can be stressful. But being indecisive…
10 Effective Strategies for Holiday Marketing As you begin planning marketing strategies for the holidays, it’s important to do what you can to create the perfect experience for prospects and customers. To help you develop the best holiday marketing campaign, consider the following strategies to connect with audiences. Get a Head Start on Your…
Email Marketing During Covid-19: Are You Still Avoiding These 10 Common Mistakes? It may seem trivial to discuss email marketing best practices during a global pandemic, but consumers and businesses still need each other in uncertain economic times. Email content remains an integral part of supporting customers and providing timely information. However, there’s…
11 Crucial Elements Every Welcome Email Should Include Welcome emails are critical in the early stages of any business-consumer relationship. However, many businesses fail to take advantage of this powerful marketing opportunity. Ultimately, this is because they fail to address all three of the primary objectives of any successful welcome email: To engage new…
The Importance of Being Happy in Business True happiness is not attained through self-gratification, but through fidelity to a worthy purpose. – Hellen Keller Happiness is a strange, amorphous, and nebulous thing. Ask any two people what happiness is, and you will most likely get two very different answers. Happiness comes in many…
Successful Habits of Great Customer Service Managers Customers are the lifeblood of any business, and how you value your customers will ultimately determine the level of success you’ll achieve. Fail in customer satisfaction, and you’ll be on the sure path to doom. As a service manager, the pertinent question lies in how you can continuously…
The Web is a Highway – Service Websites Shouldn’t be Just Billboards According to WebsiteHostingRating.com, as of January 2020 there were more than 1.74 billion websites. That’s not pages, articles, or posts; that’s websites. The amount of content on the Internet is so massive, it’s somewhat of a technology miracle when someone enters a…
Redesigning Your Homepage? 10 Common Mistakes You Need to Avoid If you need a new homepage for your website or you’re considering a redesign, it’s important to take the time to get it right. Your homepage is typically the first experience potential customers have with your business and you only have a few seconds…
How to Use Social Listening to Sell More Being a business owner without access to customer feedback is like being a watchman with a blindfold. What sets you apart as a business owner is your ability to deliver what your customers desire. To do this without listening to your target market would be leaving…
How to Encourage Innovation at Your Company The world of business never stays still, and your company can’t just coast along on old successes forever. To increase profit and boost your company’s growth, you need to encourage innovation. Your company needs creative people who spend their time coming up with better and more advanced…
How Ecommerce Marketing Can Help Grow Your Business Simply building a modern-looking website which is easy to navigate is only half the battle for a business owner who wants to compete with their competitors. You need to build awareness of who you are and what value you bring to your customers before you can expect…
4 Tips for Setting Marketing Goals That Get Results The objective of marketing is to reach your target market in order to communicate the benefits of owning your products or using your services. The ultimate goal is to effectively acquire and maintain your customer. That being stated, your marketing objectives should be associated with…
Pinterest is one of the most popular social media websites on the internet today. Many people have used this site to grow their businesses with tremendous success. It has millions of daily active users, which means tons of potential for promoting your brand. If you want to grow your business as effectively as possible, it…
You can have a professionally built, visually appealing, fully responsive website. You can own a brand that features the very best products or services in your niche. However, if your site has little-to-no traffic, none of that will matter. Your target audience won’t know you exist, you will not have any sales, and your brand…
Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…
The design of an e-commerce store plays a crucial role in the overall conversion rate. If visitors get a negative impression after arriving on your site, they will probably leave quickly. The design of a store involves both the major elements that are immediately visible and the subtler details that are less obvious at first…
Every business needs a good public image to succeed, so if you are an entrepreneur, keep this in mind at all times. A company’s image is a guide to the quality and character of its products and plays an important part in people’s shopping choices. Consciously or subconsciously, your customers will be seeking signs that your…
Completing focused work that moves you closer to your goals is a critical part of running a business. If, however, you are stuck at home and cannot work on the day-to-day operations, it is a good idea to think about improving your mindset. The way you approach work, from the big picture to the smaller…
Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…
A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…
It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…
‘People buy from people’ is an adage that is as accurate today as it has always been. Here is a simple example of what the phrase means. There are two coffee shops that you could visit in the morning on your way to work. One coffee shop serves average-quality coffee, but the staff always greet…
If your marketing emails are not getting opened, then you are wasting your time sending out emails. But how do you go about improving your open rate? Getting more people to open a marketing email takes more than a sensational subject line. To increase the number of people who are reading your marketing emails, you…
A good logo design can speak a thousand words about your company. Just by looking at your logo, customers can quickly form an opinion about you, what you stand for, what services you’re offering, and so on. By quickly looking at your logo, customers can tell if your company is trustworthy or if dealing with…
If you want to grow your following on Pinterest as quickly as possible, there are a few key strategies that are very effective. These tips can be especially beneficial for those who are using this social media site to promote their business. The more followers you have, the easier it will be to benefit in…
All marketing campaigns include some kind of sales letter to convert leads into customers. It could be in the form of a landing page, or it could be broken up into multiple drip emails. Not much has changed since the dawn of direct response marketing by mail, and the same fundamental principles apply to all…
Blogging is an activity that can help businesses of all sizes. Most entrepreneurs understand the importance of content marketing in this era, but many don’t dedicate enough attention to their blog. A quality blog can be the hub for your content marketing endeavors, acting as the focal point for your activity. You may still question…
While working from home has its perks, it also has its downsides. One of the most common challenges is keeping motivation and energy levels high, especially if you thrive in more social environments. The problem is that a lack of a steady routine and social isolation can drain your energy, which isn’t good for productivity.…
Email marketing is still relevant to digital marketing and will be, well into 2020. However, keep in mind that like other online marketing strategies, email marketing is always adapting, changing, and advancing with the technology around it. According to Marketo, 94 percent of internet users will go online simply to check their email. One of…
Facebook remains one of the best ways to reach your target audience, offering you the chance to connect with millions of users on what continues to be the world’s largest social network. Although Facebook uses an algorithm that’s constantly changing to make it more difficult than it used to be to connect with users, the…
All businesses have been impacted by the Covid-19 outbreak in some way, and many are struggling to adapt. However, there is something every business can still offer their customers: blog content. If you have a business blog and you’re not sure what to write about, here are 50 content ideas to keep your audience engaged…
A brochure is the centerpiece of your business’ print marketing materials. A quality brochure will explain what your company has to offer in a succinct and organized way. A poorly executed brochure will only serve to confuse and frustrate its reader. The following guidelines will help you create an effective, informative brochure for your potential…
YouTube can be a powerful marketing tool, especially for small businesses. It’s one of the most popular sites in the world, and it can be an amazing way to connect with an audience. Read on to learn more about using YouTube to promote your business. Create a Variety of Videos You won’t want all the…
Have you been asked to work from home because of the recent coronavirus disease 2019 (COVID-19)? According to the Pew Research Center, only 7 percent of U.S. workers had the option to telecommute in 2019. With the recent pandemic, however, companies in nearly all sectors are asking their employees to work from home. If you’re…
Outsourcing is one of the most underrated and underutilized strategies for scaling your business quickly and optimizing your marketing ROI. When you outsource a task to a remote freelancer, you’re able to pay for an expert to deliver results you may not have achieved on your own. Plus, you free up time to focus on…
The benefits of a social media marketing strategy are clear to most businesses. Increased brand awareness, more traffic, and greater brand loyalty are a few of the advantages, with most strategies being affordable. The approach you take will heavily influence results, though, with an inconsistent schedule having downsides to your reputation. So what are the…
“Mommy, do you want to see my drawing?” Chances are, you don’t. But today the stakes are especially high because you really ought to be working. Over the past few decades, the number of households where both parents work has risen sharply, making situations like these far more common. And it has always been a…
Social media stories are the new “it” thing when it comes to social media marketing. According to Statista, there are 500 million daily active users that use Instagram stories in 2019. Some might ask themselves, “What are social media stories and why should I bother using them?” Believe it or not, these stories helped businesses…
Creating consistently engaging email content for your audience isn’t easy, especially if you’re sending frequent emails. Every reader has their own content preferences, so it’s good practice to offer a wide range of content to keep engagement levels high. This way, you can reduce unsubscribe rates and at the same time track which content types…
Amazing online customer service is essential to the success of your brand. Social media platforms such as Facebook, Instagram, and Twitter have changed how brands interact with their customers. When a brand has an interactive social media presence, it feels relatable and more like a person rather than a soulless, inanimate entity. This also means…
Running a successful small business requires more than being good at creating a product or providing a service. It also means being savvy about promoting yourself. Traditional advertising can be more expensive than some small business owners can afford, but there are many ways of publicizing your business that will cost less and be just…
Business emails differ from all other forms of written business correspondence. We all tend to use much less formal language in emails, and emails are instant. Gone are the days of drafting a letter, proofreading it, and then having it typed. We can now fire off important business correspondence with ease. The spontaneous, instant nature…
If you’re planning a start-up business and feel you lack credibility in the marketplace, there’s good news. First, you’re not alone. It’s only natural to feel like you lack credibility when you enter the marketplace for the first time because, in all probability, you do. But that’s a challenge you can easily overcome. Other than…
Social media is a great tool for any small business that wants to build brand awareness, engage with their audience, and reach new customers. However, without the right strategies and tools in place, your social media marketing efforts can end up hurting – rather than helping – your business. If you’re currently using social media…
Veterans and active duty military members are a very smart addition to your customer base. However, marketing to them is much different than marketing to civilian customers and can be very difficult to master. According to the Department of Veterans Affairs, there were 20 million veterans in 2017, coupled with their spouses and active duty…
Many brands realize the importance of getting digital marketing right. Email marketing is certainly an important aspect of that. However, there are some errors often made that limit the chances of success. Therefore, this article aims to provide some basic tips to get email marketing right. 1. Use a professional email address It may seem…
Picture this, you are sitting at home minding your own business and you get a call on the phone – it’s a cold caller wanting you to buy their amazing new product. Unfortunately, you’re not going to interact further with the caller as you’ve never been interested in purchasing a state-of-the-art outdoor BBQ in the…
Whether you own an eCommerce site, or you have a blog, email subscribers are where the money is. Email subscribers have an interest in your offering, or they wouldn’t have subscribed. Email subscribers are also a captive audience. You don’t have to wait for email subscribers to visit you, you can take your marketing to…
Content marketing is driving most online businesses promotional strategies at present. The Content Marketing Institute has noted that 77 percent of B2B marketers employ the approach within their organizations, with no indication the popularity will decline. Content marketing covers a range of styles, and many companies are limiting their output considerably. Elements like instructional articles…
Small businesses are the backbone of the American economy, providing almost half of all jobs in the US. Almost 20 percent of American workers are employed on businesses with fewer than 20 employees. Yet, over one-third of all new small businesses close within the first two years and over 50 percent exit the market before…
Brands know the importance of digital marketing and social media plays a crucial role in that. However, there is an art to getting it right. Hopefully, this article will provide some helpful information on the types of content to post on social media. Businesses will see posting the right content is critical to successful engagement.…
In today’s multi-channel online environment, consumers are faced with more choices than ever before. As a small business facing so much competition, you need to stand out. This is where a unique value proposition (UVP) comes into play. The UVP is often the first thing consumers read about your company, so it’s important to get…
The growth of social media, review websites, and blogging has given more power to consumers. Brands need to be more transparent with customers, paying close attention to their reputation. Where it was once possible for businesses to deal with customer issues in private, more conversations are taking place in public spaces. Online reputation management (ORM)…
It’s a well-known fact that content marketing works. Publishing great content on your business blog will bring you traffic and leads. Your blog is also a very effective medium for engaging with your customers. Most business owners know the importance of keeping their blogs updated. The problem that many businesses have, though, is coming up…
At its core, e-commerce involves selling products online. However, the approach you take and the strategies you use can vary significantly. Certain elements become trendy, leading to a higher conversion rate. Consumers can, though, grow tired of sales tactics that become stale, with conversions suffering. It is vital that you stay on top of changes…
In a world where social media sites are booming platforms for promotion and business endeavors are widely shared online, having access to tools that help boost productivity at your fingertips is necessary to stay ahead of the competition. Creating a website with a professional aesthetic, tracking your traffic, and staying on top of industry-relevant news…
A blog can be a great platform to spread the word about your business. And the best part is that a blog functions on a “passive” basis. Once an article is posted and ranking on search engines, expect it to have some effect for years to come. So, the power of a blog should never…
For entrepreneurs and business managers, there’s a lot you have to keep in check when it comes to running a business. Sometimes the most impactful way to keep your company running smoothly day by day is to increase productivity at all levels. Of course, finding ways to improve your personal productivity will help, but you…
The majority of brands know the modern era needs a sophisticated digital marketing strategy. Social media is clearly a crucial part of that. This article provides some tips on how you can gain more followers on Twitter. 1. Targeted following Twitter obviously has rules against aggressive following and you should always be careful not to…
You’ve heard about how effective Pinterest can be in helping you grow your small business and drive traffic to your website, but perhaps you have yet to get started, or perhaps you have a Pinterest account, but you haven’t done much with it yet. Don’t worry, though. Getting started with Pinterest is easy, and it’s…
Most brands now realize the importance of content marketing. Of course, this means that most have websites and a company blog. However, successful content marketing goes way beyond having the intent to write a blog post once in a while. It’s also fair to say there is a specific art to blogging. Therefore, this article…
The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…
The use of video content in marketing is becoming increasingly popular, with around 87 percent of businesses using video as a marketing tool. As Twitter is one of the most popular social media channels, it’s easy to see why more and more businesses are using video on the platform to increase their visibility. Here, we’ll…
It’s been a year since you’ve opened your small business’ doors and things are going well. Sales are good, and you’ve already built a loyal customer base. That’s fantastic when you consider the U.S. Bureau of Labor Statistics reports 20 percent of businesses on average fail in their first year. This cannot become you, but…
When designing the website for your business, it’s crucial to consider your home page. Of course, all pages of your website are essential, but it’s the home page that directs users to other parts of your website. Some brands though are guilty of failing to put the necessary effort into their home page and thus…
If your business has a Facebook page, have you considered performing search engine optimization on it? There are over 80 million business pages active on Facebook, and it can be a challenge being found, and attracting user interest. It’s an important step to take to make sure that your Facebook page comes up when people…
Instagram has evolved from being a simple, photo-sharing platform into an efficient content marketing tool. It’s constantly helping brands to reach their target audience and increase sales. The social platform has more than 800 million monthly active users and over 25 million business accounts. Also, around 60 percent of online adult users are enjoying it.…
Brands know the importance of a solid digital marketing strategy. Social media marketing has an important part to play in this and Facebook is a platform suitable for most companies. This article looks at some of the best types of content to post on the social media site. 1. Videos and Facebook Live You may…
The 21st century has witnessed an upsurge in the use of the internet. The increased usage of the internet has also led to the exponential growth of social networking. Entrepreneurs are now able to find new customers through social media platforms. Platforms such as Instagram, Facebook, Twitter, and LinkedIn provide powerful opportunities for businesses to…
When you are an entrepreneur, it can be tough making important business decisions. The buck, as they say, stops with you. If you make the right decisions, your business will flourish. Make bad decisions, though, and it will all be down to you. Procrastination is not going to drive a business forward, though. Some people…
When it comes to marketing, Facebook is here to stay. It’s one of the main marketing tools that today’s startups, small businesses and even enterprise companies are using. In fact, 84 percent of business to business (B2B) marketers use social media to market and one of the most (if not the most) popular channel is…
According to Brandwatch, Instagram has over 25 million business accounts and more than one billion active users per month. It’s the second most engaged social network after Facebook and around 50% of Instagrammers follow business accounts. This means that an optimized business account on Instagram can boost your brand’s awareness and sales. With a larger…
Customer retention is one of the most commonly overlooked areas in the small business world. Many companies get it in their minds that they need to grow their customer base to be successful. While this is true, it’s not really the whole truth. Yes, new clients are needed for the expansion of any company, but…
At the end of 2018, Instagram reported over 1 billion users worldwide. That’s almost 13% of the planet’s population. On top of that, it’s still growing. Instagram has also proven to be an efficient channel for ad generation. Case in point, by the end of 2019, it’s expected to reach around $11 billion in ad…
Twitter remains one of the most effective social media channels to engage with consumers in real time, but coming up with new ways to interact with your audience daily can be a challenge. If you have a Twitter account for your business, the following 20 content ideas should help to keep your Twitter feed more…
Every day, over 1 billion hours of video is watched on YouTube worldwide, representing an enormous opportunity for content creators and marketers. However, the competition for exposure and viewer share is fierce, and there are no shortcuts to building a large, highly engaged audience. Thankfully, there are some time-tested strategies to help boost subscriber numbers…
The news is full of examples each day, of big businesses getting social media wrong. Social media is best at amplifying news. Whether your company does something good or bad, it can get widely shared and amplified. When some hapless company gets caught having posted something tactless, it can be hard for anyone to look…
Coming up with accurate, specific marketing goals can be a challenging task for any marketer. Your aim should be to find the most precise way to measure whether you achieved your objective. But how do you decide what to measure? When do you measure it? What’s an appropriate goal to assign yourself? The following five…
It’s an open secret among SEOs that optimizing content for long-tail keywords can radically improve the ranking of a website. Long-tail keywords have many advantages over their shorter cousins, such as being optimized for voice search and semantic search, having significantly less competition, attracting visitors who are ready to buy, and offering a higher Return…
It’s no secret that managing a corporation isn’t easy, which is why it’s vital that you discover and implement the most effective methods for digital marketing. Any strong company needs to connect with customers. Working in a service-based industry means you’re frequently interacting with customers in person and during service calls, but are you reaching…
Imagine putting tons of effort into optimizing your site for SEO only to do a test search and find out your page didn’t make it anywhere near to the first page of the results page. Sounds terrifying? Welcome to the dark side of SEO; a place where unscrupulous site owners bend the rules by using…
As an innovative home base for brands worldwide, Instagram is the perfect platform to increase brand awareness and boost sales. You’ll find it difficult to come by a business, which doesn’t have an Instagram business account. Considering that around 80% of Instagram users follow at least one business account on the platform, brands should consistently…
Blog writing is an art where you can try to be as creative as possible. However, there are some rules that you should follow regardless of your niche. Given below are thirteen tips that you can apply to the process of blog writing to achieve continued blog growth. Always work according to a plan. The…
Email marketing is a high ROI activity that every online business owner should be pursuing. The influx of messages people receive on a daily basis, though, makes growing your subscriber list particularly challenging. You not only need to convince people to join your list, but also to continue opening your messages. Many marketers take a…
Adding videos to website homepages or landing pages can immediately increase the rate of conversion. Videos help marketers build credibility because they add a human side, as compared to the copy on your landing page. To increase the rate of conversion, site homepages, or landing pages should build trust among the target audience. And that’s…
If you have a brick-and-mortar business, you depend on local customers. When they search for the products or service you provide, you need to help them find you instead of your competitors. Optimizing your site for local search results is especially important now that most searches on mobile devices are for local businesses. So how…
Using social media to help your business grow isn’t just a good idea, it’s almost essential. As society moves into a more and more technology-centered mindset, companies are increasingly forced into the world of social media, digital marketing, and web development. However, the ocean of social media is broad, and it’s often intimidating for business…
With spam folders being flooded with junk emails in enormous quantities, there’s no doubt that email marketing has formed a rather dodgy reputation in recent years. Nonetheless, email remains one of the most rewarding marketing platforms of all, not least because of the exceptionally high return on investment it can offer. However, far more promotional…
Every business needs access to social media. Social media marketing is one of the best ways to reach new audiences. Facebook and Twitter in particular have millions of users who are just waiting to hear about what you have to offer. But you can’t just go to social media and expect a sudden surge of…
It’s a common refrain in the online marketing business that “the money is in the list.” Having a large email list of engaged buyers is one of the keys to growing a business. So how do you build such a list when you are just starting out? There are five steps you can take toward…
Chances are good that if you have done anything in business marketing, you have heard the term pay per click advertising or PPC. But do you really know understand what it is and what it can do for you? If you are curious whether or not pay per click management would be the best method…
The world of social media is rapidly evolving, and it is important for consumers and business owners to keep up with the trends. It was not that long ago the now almost defunct MySpace ruled the social media universe — then came Facebook and Twitter to disrupt the marketplace and change user expectations. Facebook and…
For all the wonderful things that can be said for social media’s role in small business marketing, there’s still something to be said for a well-written blog. Even if you already have a blog up and running, it doesn’t hurt to spruce things up now and then. Remember, the purpose of a business blog is…
When the summer starts to lose its color and the leaves start falling from the trees, consumers start thinking about shopping for the holidays. There will be plenty of people complaining on social media about how the stores set up their holiday decorations too soon, but those same consumers are still going to venture into…
A strong online presence is important for blogs and businesses alike. One of the best ways to establish yourself in the online world is through the magic of social media. Most of the time, posting on sites like Twitter or Facebook isn’t enough to spread word about your blog, business, or website. The best way…
The world of marketing and advertising has seen massive changes over the past decade. Developments in technology and changing consumer habits are two of the main reasons for these changes, and businesses need to understand and react to what’s happening. Consumers are less likely to read newspapers and magazines, so print advertising is no longer…
Even in the age of automation, efficient customer relationship management (CRM) software solutions, mobile web, big data, smart wearables, and the Internet of Things, a human touch still remains relevant and crucial in customer service interactions. In fact, a Gartner study estimates that by 2017, one-third of all customer support communications will still need a…
For too many companies, marketing takes place in a bubble. The marketing plan is created and approved by management, the money is distributed and each department fights for its little piece of the pie. While this approach to marketing is common, it is rarely effective. Your customers do not live in a bubble, and neither…
If you’re one of the 15 million businesses on Facebook, you’ve already made the first step towards establishing a presence on social media. However, managing your brand page takes time and effort, and you’ll need to be committed for the long term lest your page fade into obscurity. Growing your audience on the world’s largest…
Just because there’s a feature you can add to your website, doesn’t mean it’s something that’s going to appeal to customers. In fact, there are some website features that could be the reason for your lack of conversions and website traffic. Put yourself in the place of your potential customers and ask yourself, “Would I…
If you’ve been blogging for any length of time, you understand just how fun and exciting writing for an audience can be. Maybe you have a blog attached to your company website, or perhaps you just blog as a hobby. Either way, one of the most important things any blogger needs to do is work…
When most business owners think of advertising on the Internet, they think of reaching a regional or national audience. For businesses that rely on local customers, the idea of reaching out to customers miles away seems like a waste of time and money. There are millions of people around the world who use the Internet…
From small-time blogs to e-commerce powerhouses, dismal traffic figures plague countless sites across the web. While issues like high bounce rates and poor conversions certainly contribute to low sales and disappointing overall results, minimal traffic has a much greater impact, effectively limiting a site’s earning potential. Advertising and expensive marketing campaigns provide some relief for…
Every business needs to advertise to acquire clients, but marketing can be a costly business. The Holy Grail of every company, big or small, is to discover marketing tools that achieve a great deal with relatively little cost and this is where promotional items can be used to effectively market your business. What do promotional…
It is often said that there is no such thing as bad publicity, but that’s not true. While negative publicity still focuses attention on a company, it can destroy reputation and badly affect sales or production. Negative publicity is almost always unintentional; a company does something it thinks is good, and winds up getting a…
A large, quality mailing list is often one of the most valuable assets that any small business can have. It takes a lot of time and effort to build such a list, but the rewards make it very much worthwhile. There is no substitute for building an engaged audience for your email marketing campaign whereby…
Many business owners have a website dedicated to promoting their product or service, and allowing customers to purchase their product or service from a venue outside of physical points of sale. What many business owners fail to understand, however, is that their website can both attract leads and convert customers in their absence. Here is…
The homepage is the virtual doorway to your website. What you put here will determine whether or not your readers open the door and investigate what you have to offer. It’s the foundation of your website; it must be compelling. Today’s consumers have a lot of options. When people click on this page, you only…
By now you’re probably well aware of the fact that content marketing is an essential strategy in any online marketing campaign. However, just because you understand that creating content helps to increase brand awareness, loyalty, trust and identity, and is vital in helping to create more leads, doesn’t mean that it’s going to do all…
Many business owners operate under the assumption that having a website for their small business means converting leads by the barrel. This is not necessarily true. If you are having difficulty converting page views into credible leads, you could be making one–or all–of the following five mistakes: Slow loading time Your visitors have clicked onto…
The next installment of an Introduction to Paid Online Advertising addresses display advertising and paid search. 2 – Display Advertising Display advertising, usually placed contextually, displays relevant advertisements to the people who are most likely to be interested in them, and this works because the ads displayed are chosen based on the content of the…
1 – Introduction and Benefits In contrast to unpaid online marketing methods, such as search engine optimisation, paid online advertising refers to any website traffic source that you have to pay for. In today’s increasingly online marketplace, your website is basically analogous to a high-street storefront, and relevant website traffic serves as the lifeblood of…
By now, most small businesses will have created a web presence of some kind, but simply building a website or Facebook page will not leave a recognizable footprint. Every website, blog, or social media property you build will rely on the traffic you can drive to it. Unfortunately, without a coherent plan there is little…
There are a whole host of factors that go into ranking a website, but for local SEO the appearance of citations plays a major part. Citations are simply mentions of your business across the web, whether this includes the full name, address, and phone number, or just your brand name. The citation might link back…
Is Instagram part of your business’ overall marketing strategy? Are you sharing images on a regular basis to engage with current and potential customers? Good news; there are an increasing number of Instagram tools available that can help you accelerate the impact of your visual marketing efforts. Discovering new resources for Instagram can help you…
According to YouTube, the number of hours of video watched by users is growing 50 percent each year. The major video sites receive billions of views each day, across categories and subjects of all kinds. Mobile video is growing, advertising revenue is increasing, and many small businesses are seizing the opportunities provided through video marketing.…
Your company’s blog is one of the most important aspects of your company’s online presence. In essence, your blog is the ambassador of your brand to anyone who visits your site. As such, it is crucial that your blog not only says what you want it to say, but that it also conveys your brand’s…
Whether you’re blogging for business or just as a hobby in the hope of making a little extra money from on-site advertising, using up-to-date methods to promote it to ensure that it is reaching its intended audience is a large part of the battle, and this is where content marketing and social media come into…
Crowdfunding via online platforms is a relatively new concept, but it has the potential to be a powerful tool for any small business. With the help of strangers who are interested in your company or your products, a clever entrepreneur can take advantage of the opportunity that crowdfunding offers to generate funds for new ventures.…
According to the Content Marketing Institute, some 93% of marketers already had a content marketing strategy in place by 2013, and this figure continues to grow as more companies come to recognise the benefits of providing value-adding content to their target audiences. A report by the same organisation also found that 72% of large companies…
With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…
Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…
The Internet has reached maturity, but search engine optimization (SEO) continues to evolve as new applications for online technology emerge. Mobile devices are changing the way that website visitors consume content while traditional desktops remain relevant for content creation. Search engines continue to favor activity on social media through shares, mentions, and links. Below is…