Customers who are repeat buyers spend more money and are more loyal than first-time buyers. But many small businesses don’t realize that building customer loyalty is not just about the customer but also the business. If you’re a business owner, you probably have a few loyal customers. They love your products and services; they tell…
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So, you’ve decided to embark on a content marketing strategy. You’re creating and distributing relevant and valuable content to attract, acquire, and engage an audience. This is a fantastic first step. Content marketing increases brand awareness, improves SEO, generates leads, and more. But it can also help you build trust with your audience through the…
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It’s easy to get stumped when creating lead magnets. Do you try and stand out or do you throw something up that’s already been proven successful for others? Where do you get lead magnets if you lack the confidence to make them yourself? These are 50 ideas for creating your very own lead magnet or…
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Social media is a great marketing tool, and with the right approach, your business can gain a lot of great exposure. But it will be hard to get all of the advantages when you first start off because you probably won’t have the following that those bigger businesses already do. That’s why social media marketing…
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Are you unhappy with the results of your last email marketing campaign? Was the product perfect, the price spot on, and your audience the ideal target for such an offer? In that case, the most likely reason your emails didn’t achieve the desired results is that the wording of your message didn’t inspire subscribers to…
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Inflation is a big deal. It’s a stealth tax that eats away at your profits and savings and can even cause you to lose customers. Inflation is a general rise in the price of goods and services over time. In other words, the same basket of groceries that cost $50 last year will cost you…
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Every year thousands of startup businesses launch, with hopeful entrepreneurs taking a risk to try and cement their new company within the industry of their choice. Just 10% of those businesses will succeed. In fact, two out of ten startups will fail in the very first year. Why do so many startups fail? Global funding…
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There’s no doubt that the COVID-19 pandemic has changed the rules of business. With the average consumer tightening their budget, it is essential to refine your company’s marketing strategies as soon as possible. Here are five ways to help you attract customers and adapt to the new commercial environment. Establish Your Business as an Essential…
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8 Guidelines for Effective Small Business Marketing in 2022 If you’re a small-business owner, you know that there’s a lot at stake for your company. You need to make sure that every dollar spent is spent in the right place. That’s why it’s important to create a marketing plan that will help you get the…
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10 Tips to Write Effective B2B Customer Case Studies A well-written case study can be a valuable sales aid, especially in B2B (business-to-business) sectors. Case studies provide third-party validation and allow prospects to understand the benefits of a product or service in real-life scenarios. However, customer case studies can make a tedious read if not…
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