8 Types of Content Marketing Videos People Will Want to Watch A statista.com survey found that the average internet user will spend more than one hour every day in 2021 watching online videos. That statistic may at first seem to be unbelievable. But then, according to Digital Information World, most consumers also now spend at…
12 Content Marketing Goals for Businesses The first step to ensuring the success of a content marketing campaign is to set yourself some goals. Undoubtedly, you will have read that advice before. After all, setting goals is at the top of the to-do list for any marketing campaign. But what goals should you set for…
10 Fundamental Small Business Marketing Mistakes to Avoid People often say that mistakes are valuable because you learn from them. However, it is unlikely you will see it that way if you make costly mistakes with your small business marketing. For many small businesses, once the annual marketing budget has been spent, there will be…
6 Effective Tips for Marketing Your Business on a Budget Marketing your business is vital as it helps you expand your brand, increase sales, learn the market, and earn trust from your audience. However, it is normal for a company to run on a shoestring budget that it can’t support some marketing strategies. This may…
A Small Business Guide to Experiential Marketing With so much competition from other businesses, it’s more important than ever before for small brands to use innovative marketing strategies to stay afloat. This is why many small businesses are attracted to experiential marketing. So, what exactly does experiential marketing mean, and how can your small business…
Are You Missing the QR Code Bandwagon? QR, Quick Response, Codes are extensively used by business around the world. That’s those square boxes with lots of little markings in them that seem to mean nothing. They do mean something though, and they can quickly respond with a message, link, or action to the person taking…
10 Reasons Why Direct Mail Marketing Still Works Many companies have written off direct mail as a thing of the past. Businesses are now focusing most of their marketing efforts on digital marketing. However, direct mail marketing still has a lot to offer. So, it would be unwise to consign this form of marketing to…
8 Ways Your Company Can Get B2B Social Media Right Social media is a big roadblock for the majority of B2B companies. Most are unsure of how to implement an effective B2B social media strategy, while others neglect it entirely. Perhaps they have a consistent content strategy for LinkedIn but forgo other platforms. If you…
10 New Year Goals for Your Small Business Setting goals is how you get things done in business. It doesn’t matter what stage of development your enterprise is at; it is the targets you set for your company that drive you forward. Of course, it would be best if you were working on and revising…
10 Twitter Tips for Small Businesses Twitter may appear to offer only limited opportunities for marketing. Tweets have a minimal life span, and you are restricted to only 280 characters per tweet. Even so, Twitter has a lot to offer a small business. Twitter provides a platform for marketing messages. Tweets can be used for…