SEM

CroydonGate provides expert Search Engine Marketing and Online Advertising Services. The key to our success is our phenomenally talented Search Engine Marketing expert team. With team members who are leaders in their field of expertise, CroydonGate has some of the best talents in the industry.

Whatever our client’s goal is – whether it is branding, new product launch, a new website launch, an event promotion, seasonal campaign or any other, we work with you to achieve those goals. We understand that in today’s market it is imperative that all the aspects of the Online Marketing need to work cohesively as one unit to achieve the goals. And we are able to achieve this cohesiveness because of the fact that we have team members that are experts in all the aspects of online advertising. From Google Certified AdWords Experts to Certified Website Designers to Graphics Designers to Bing Ads Experts, we have team members who like a challenge and we take immense pride in our marketing campaigns which consistently deliver positive ROI and results.

Our people really are our strength.

Here are some of the Online Advertising Services we offer.

PPC

People don’t go online anymore. They live online now. What does that mean for your business? Search Engine Marketing (SEM) continues to be one of the fastest growing advertising media year after year. The reason why it’s so powerful is because the consumer is already in the market for your products and services when he does the search. He’s already online actively searching for the products and services your company provides and what’s more, you only pay per click when the consumer clicks on the link to your website resulting in a positive ROI. It also allows SEM open to any budget and smaller business can take advantage of SEM allowing them to compete with the big players.

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Google Analytics

REMARKETING

1. Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.
2. Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
3. Dynamic remarketing takes this to the next level by including the products or services that people viewed on your website within the ads. While dynamic remarketing takes additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customized, higher-performance ads.

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WHY CroydonGate for your Remarketing needs?

Remarketing is a very critical tool in the online advertising’s success. It expands your reach to the consumers who have visited your site but did not take that last action of actually placing the order or making that phone call to order your products/services. By reinforcing the brand exposure to the consumer when they are browsing elsewhere on the internet gives them a chance to take that action they previously didn’t. At CroydonGate we are fully aware of how important that last step is and we appreciate the power of Remarketing which is why our team members are experts in the Remarketing strategies. We focus mainly on two top ad networks. The Google Display Network (GDN) and Facebook Exchange. GDN reaches over 90% of the users and serves more than 180 billion impressions whereas Facebook reaches over 51% of the users and serves over one trillion page views. These numbers make the two networks ideal for Remarketing strategies. We use the power of these networks with smart advertising strategies to reach those consumers and you are only responsible for paying for the users who actually click on the ad and return to your website.

Product Listing Ads

1. Product Listing Adsallow you to include an image, title, price, promotional message, and your store or business name inside your ads, without the need for you to create unique adsfor each product you sell. Product Listing Ads show a set of relevant products for a given search.
2. Product Listing Ads allow you to include an image, title, price, promotional message, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell. Product Listing Ads show a set of relevant products for a given search. The ads appear in their own box on Google Search (separate from text ads), on Google search partner websites that display and link to products for sale, and on Google Shopping.

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Display Network Advertising

1. Display Network. A group of more than a million websites, videos, and apps where your adscan appear. Sites in this network show relevant AdWords ads. The Display Network (formerly known as the ContentNetwork) is one part of the Google Network.

The Display Network is a collection of websites — including specific Google websites like Google Finance, Gmail, Blogger, and YouTube — that show AdWords ads. This network also includes mobile sites and apps. If you’ve ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network.

When showing ads on the Display Network, CroydonGate can help you can reach a wide range of customers with broad interests, choose which sites or pages to appear on, and engage users with appealing ad formats.

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