Social Media Management

We create social media accounts from scratch, build pages with relevant content, and manage accounts to consistently promote your company. If you already have social media pages set up, no problem, make us an admin and we will take it from there.

Our team members are up to date on the latest and greatest that the social media world has to offer. We spend most of our day on social media for our clients and most of our evenings on social media for ourselves. It can be addicting, trust us.

We have a team member that is dedicated to keeping informed of changes to current social media platforms. The other important part of their job is to research emerging social media platforms, apps, processes, and best business practices. This ensures that you always have the best strategy, processes, and platforms in place for your social media presence.

We use different tools to keep us informed on the interaction and success of your social media platforms. We use these tools and reports to fine tune your program to make sure you are getting the best results possible.

A blog is an effective and affordable way for you to position yourself, your team and your business as the industry experts, building a high level of trust within your market.
Your business’ blog is an effective and affordable way to provide valuable updates and information to complement your website. Blogs give you the ability to announce special events and special offers, post press releases while also providing an interactive forum to answer customer questions and encourage client feedback.
Your Blog can be linked to your social media pages, giving your current and prospective customers multiple ways to read and interact with your messages.
Blogs also give your business a better online presence. When a new blog post is created, the search engines take notice. By developing and maintaining a blog for your business, you can increase the amount of inbound links to your website. From an SEO perspective, this makes your website more authoritative, resulting in higher search engine rankings.

There are two key benefits for your dental business.

1. Positioning your business as the industry expert helps attract new customers. You are perceived as knowledgeable and trustworthy.
2. A blog is now regarded as the most effective customer engagement tool on the internet. It is also the most effective way for your business to rise to the top of the search engines. The easier it is for your prospective customers to find you online, and the more comprehensive your online presence is, the more likely they are to call YOU for an appointment.

Blog Management will allow you to get back to what really matters: your customers. A blog requires a lot of upkeep and a strong commitment to providing new posts on a regular basis. Being able to effectively write engaging content is hard enough, but when you also take into account the maintenance, linking, SEO and monitoring of comments, a blog is very time consuming.
CroydonGate offers complete blog management, allowing you to benefit from having a top-notch blog for your business without all the hassle.

CroydonGate will do more than post blogs on your behalf. When selected as part of your custom marketing package, we handle everything from the initial blog site development, including the hosting, to the content creation. In addition, we reply to any comments on your behalf. We have the experience and the skilled staff to make your business stand out from the competition.
Because of our extensive catalog of marketing solutions, our team is made up of talented people with a wide breadth of skills. We make sure your blog looks good, is full of compelling content, is updated regularly, and is optimized for SEO. Marketing is our passion and we are dedicated to helping your business reach its full potential.

Your newsletter will provide your customers with insightful tips, as well as engaging industry specific articles and news about your business.

Our team performs all the tough work. We only ask you to have someone review the content prior to it being published online. Of course if you have any particular topics or special offers you want to include, we’ll make it happen. After all, it is still your newsletter!

We’ll embed online newsletter sign-up forms in your website and social media sites, as well as providing means for signing up through a QR Code. If we’re managing your website, we’ll upload past editions of your newsletter into your site, allowing current and prospective customers a library of educational articles to browse through.

We utilize Constant Contact, one of the industry leaders in e-mail marketing. Constant Contact is a trusted platform, strictly following all of our privacy laws. Your newsletter subscribers will have additional trust in your business, knowing that you leverage the best software.

We provide you in-depth analytics on the effectiveness of each edition of your newsletter, including open rate, social sharing, forwarding to a friend and opt-outs. The Constant Contact subscription fee is included in our packages, so there are no hidden fees.

Your newsletter is customized for your business, including the design of the newsletter template. It will become an extension of and an enhancement to your overall brand.

Our team of talented copywriters will develop engaging and unique content for your newsletter, including relevant photos and graphics. Each edition will help you and your business become the market’s #1 source for authoritative information.

We offer both a monthly and quarterly e-newsletter program. You choose which option is best for your business, based on your current situation and marketing strategy.

Many of our clients have invested in integrated software that can be used for newsletter distribution. Whether you want to use your current program, or utilize Constant Contact through us, it’s completely your choice.

If you capture e-mail sign-ups manually, simply forward them to us and we’ll add them to your newsletter database.

A. Our Social Media Management program allows you to gain an instant online social presence for a low monthly rate. We have been using social media since its inception and are professionals at creating awareness and demand for our customers online. We professionally optimize and manage your social media presence giving you instant credibility with your fans. Either starting from scratch or optimizing what you have already established, the end result creates a social media footprint that you and your fans can interact with and appreciate. We offer different levels of service so you can pick the program the best suites your needs.
Social Media Management by CroydonGate takes the worry and time investments off your plate so that you may focus your efforts on other important tasks. Our program works on your behalf to inform, engage, and entice your fans to interact with your company while using social media’s viral advantage of reaching new potential customers and turning them into fans.

A. Social media has proven to help companies promote their products and services through interaction with their customers. Many of the nation’s largest companies are taking advantage of social media platforms all the while creating the buzz and importance of be social. Having a social media footprint allows your customers to interact with your business on a more social level. A social platform allows your company to present itself in a new light and keep your customers informed and engage on a consistent basis.

A. Most of us at CroydonGate have been with social media since the inception. We understand how it works, and how to take advantage of its benefits for companies like yours. The Social environment is growing rapidly so we are constantly evaluation new and evolving platforms to see how they can potentially help your business grow. We also are “in the know” when it comes to the frequent changes that many of the largest Social media platforms like Facebook, Twitter, and YouTube make to their platforms. This allows us to react quickly to these changes and make sure your company is up to date and taking advantage of every possible opportunity.

A. Our Social Media Management programs are designed to be affordable for small and medium sized businesses. Simply give us a call to discuss.

A. No, Social media is here to stay. Yes some platforms come and go, but the concept of social and instant interaction with your customers is invaluable and necessary to compete. Social media is another avenue to reach potential customers that has the benefits of viral “Free” marketing.

A. This depends on the program you choose. The key is to have consistent interaction with your customers whether it is once a week or every day.

A. The big three are Facebook, Twitter, and YouTube. Google Plus and LinkedIn fall into place after the big three. There are many platforms out there and our goal is to make sure you are on all the platforms that make sense for your type of business.

A. It’s as simple as giving us a call. Our sales team will gladly walk you through the process.

A. We have a customer support team that is available to answer your calls. During our off hours feel free to send us an email and we will respond to you the next business day.

A. No one can guarantee a certain amount of interaction, but we will do everything in our power to create engaging and relevant material to keep your fans coming back for more. To take full advantage of social media we will need your help. To make social media really effective you must promote it. There are many ways to do so such as adding a link to your social media pages on you website or creating in-store signs to for awareness. Fortunately for you we are experts at promoting social media as well so feel free to contact one of our sales staff to see how.

A. Promoting your social media is very important to its success. Adding links to your website is a great idea. It allows visitors to click on say a Facebook icon that will take to them to your Facebook Page. Many of the other social media’s have similar types of interactive icons. Using POS materials is another great way to promote your social media. Make sure the information is easy to read and understand and is located in a highly visible spot. If you advertise, this is another great place to promote your social media.

A. This does require some input from you. Initially upon set-up we have a form that you will fill out providing us valuable information about your company. Depending on the program you select and what type of social media you are engaging in we may from time to time need supporting information from you. We take guidance from you on the type of tone you want to set and go from there.