A good logo design can speak a thousand words about your company. Just by looking at your logo, customers can quickly form an opinion about you, what you stand for, what services you’re offering, and so on. By quickly looking at your logo, customers can tell if your company is trustworthy or if dealing with your company worth it.
That’s how important a logo is. It can make or break a company. It can move you up, pull you down, or put you at a standstill. A logo is more than just an image. It’s more than just having your face out there, on the billboard, brochure, virtual space, or someplace else. A logo represents a company’s entirety.
So, when choosing a logo design, you will not want to shortcut the process. You will not want to cut corners, either. What you will want to do, rather, is to give it a lot of thought, making sure you’re conveying the right message to your customers. You will want to make a good impression right away. You will want to draw people to what you’re selling. You will, therefore, want your logo to be unique, attractive, enticing, engaging, but simple enough to be easily remembered.
It sounds so easy. Is it really a no-brainer? Designing a logo is not always easy. Oftentimes, companies have to spend a lot of time (and money) conceptualizing the perfect logo because once it’s up, there’s no turning back. You can’t keep on changing your logo, after all. Only seasons change; logos don’t unless you need to rebrand.
If you want to get it right the first time, you will want to consider looking for a logo design company that offers business logo design services. Why? Because you can’t afford to have it any other way. Professional logo design companies can afford to offer you guarantees that others cannot.
Are Professional Logo Design Services Expensive?
How much is this going to cost you, though? Logo design services come in different budget sizes, with packages starting at $100 and going all the way up to over $1000.
The $100 Price Tag: What To Expect
So what can you expect with a $100 price tag? Logo designs that come with this price tag are usually very simple and basic, containing no more than just the logo itself and the company name. Designs and fonts under this package are pretty basic, too. More often than not, $100 packages allow a couple of design concepts and a couple of revisions, so make sure you communicate what you want as clearly as possible. Communication is key to setting things right and to getting the most of what you’re paying for.
The $300-700 Price Tag: What’s In It For You?
Logos with more complicated designs will normally command a higher price. If your logo looks like it has a lot going on (designs, fonts, and all), you may end up paying between $300 and $700 for it. Under this package, you can have up to 3 design concepts and multiple revisions, and a few more add-ons to help you get started in your business. Many companies offer free letterhead designs or business card designs to go with the logo.
The $1000 and Up Price Tag: Is It Reasonable?
Now, there are logo designs that come at even heftier prices, but then you also get a lot more in return, such as multiple design concepts, multiple revisions, a team of professional designers working hard and long hours with you, a standard web package perhaps, and more add-ons to jumpstart your company or keep you going on the right track.
Are you up to spending over $1000? Well, why not, when you get a powerful, creative, and professionally-designed logo in return, plus a lot more, right? Logos matter greatly when you want to put your company on the map, virtually or otherwise. But this package is most suitable for companies that have a considerable budget and those that want to go all-out with their marketing, such as, but not limited to, having a web presence. You may want to consider this package if you’re looking to create a web presence at the same time, which really sounds practical because the virtual environment is a thoroughly exciting and engaging marketplace.
Are there more affordable logo design services?
A quick search on the internet will probably lead you to sites like fiverr or some other freelancing or logo-generating sites. There’s absolutely nothing wrong with these sites – when you’re after short-term gigs, that is. But then, if you’re looking for long-term success, you need to understand that it often comes with a price. It only makes sense, right?
Can you DIY your logo?
Why not? There are tons of design ideas to help you do your logo yourself. That can be incredibly fun, and can save you tons of money, too. But is it fun that you’re looking for, and not success? DIY logos may be acceptable if they’re intended for a short gig only. For example, if you’re running an event and you want a logo for that purpose only, a DIY logo may be a good thing.
True, your choice ultimately depends on how much you can afford. Know, however, that there companies out there who can work around your budget to deliver the goods that you need and want for your business. A good logo design company must be able to customize a package for you to get you started without you having to break the bank in the process. Yes, such a company does exist in this digital age. It never hurts to continuously search the virtual environment for the best logo design services that meet your budget and your needs.
Bottom line, remember this – whatever your budget size is, your logo must come out clean, professional-looking, and right the first time. A good logo design company can do this.
If you have any questions, our team would be more than happy to help. Call us today at 215-393-9787.