From Founder to Leader: Evolving Your Role as Your Business Grows Every business begins with a founder’s vision. In the early days, that vision is deeply personal—fueled by grit, long hours, and a hands-on approach to everything from sales to service to strategy. Founders wear every hat because they have to. But as a business…
Short-Form Video Marketing: What Works on Reels, TikTok & YouTube Shorts Short-form video has gone from a trendy experiment to a core marketing channel in record time. In 2026, it’s no longer a question of if small businesses should be using short-form video—but how they should be using it effectively. With shrinking attention spans and…
The Power of Personal Branding for Small Business Owners Walk into any successful small business and you’ll often notice something immediately: people don’t just know the company—they know the person behind it. In today’s marketplace, where consumers crave connection as much as quality, personal branding has become one of the most powerful tools a small…