As an innovative home base for brands worldwide, Instagram is the perfect platform to increase brand awareness and boost sales. You’ll find it difficult to come by a business, which doesn’t have an Instagram business account. Considering that around 80% of Instagram users follow at least one business account on the platform, brands should consistently leverage its capabilities.
The foundation of your business’s success on Instagram is an effective content strategy. But, sometimes, you need to go the extra mile to reach certain goals and capitalize on Instagram’s marketing campaign opportunities.
When you’re planning a marketing campaign, create all your content with a single measurable and specific target in mind. Whether you intend to connect to new prospects, launch a service or a product, or boost your brand awareness, Instagram campaigns will help you reach your goal. Most of the famous digital marketers and business owners rely on Instagram’s effective performance to develop a strong brand reputation. So, if you have an Instagram business account, here’s a list of 7 tips to create buzz-worthy Instagram ad campaigns.
Establish S.M.A.R.T Goals
When you’re determining a goal for your Instagram campaign, you should implement the S.M.A.R.T rule. This means defining a specific target audience and a single objective. Also, you must set a baseline to measure your growth. Consider an attainable goal and be realistic about your budget, your growth rate, and the duration of your campaign. Don’t aim to jump from 500 followers to 100,000 followers within just 2 and a half weeks. Also, depending on your campaign’s goal, set a timeline to achieve it.
Scheduling and Planning Your Content
After you’ve set your target, you should schedule each piece of content for your campaign. Build a road map of what posts and Stories you’ll publish every day. If you’re collaborating with influencers, make sure you communicate the days when you want them to publish or share your content. Keep everything in sync with your content calendar.
You should aim to develop an overall message for your campaign. Create posts that can stand alone and strengthen the campaign’s message. To build momentum, you can use a variety of multiple posts; to engage your audience, post previews of your campaign. For example, you can announce a contest, a discount, or any other promotion before you offer it.
Creating Your Content
Once you’ve planned and scheduled your content, it’s time to create a message which will specifically appeal to your target audience. Most brands make the mistake of skipping this step, but it’s the backbone of your campaign’s success. That’s because, according to Sprout Social, 51% of millennial consumers prefer to see your unique brand personality.
The most important part of your marketing campaign is understanding the best way to convey the brand’s message to your followers. So, use a casual voice instead of a formal style. Although many brands choose a friendly approach, the opposite can also work.
Stories, Feed and A/B Testing
According to Hootsuite, about 500 million people use Instagram Stories daily, but only around 50% of businesses are creating Stories. Stories can effectively complement any of your campaign posts and add diversity to keep your followers engaged.
To refine your campaign strategy, you should use A/B testing. Test a variety of ad formats. This will optimize your spending because you’ll only be paying for the formats with high-performance rates. Consider testing any element of an ad such as images, text, audience, landing page, and placement. This way, you’ll understand what works better, and you’ll maximize your ad campaign results.
Be Consistent in Aesthetics
Although your marketing campaign should reflect the overall aesthetic of your brand, you can still implement distinctive elements. Consider customizing a recognizable and memorable campaign comprising several content pieces, which add up to your brand’s message. You’ll trigger high engagement rates by familiarizing prospects with your gradually built message.
Every campaign ad will strengthen your main call-to-action, which will result in higher conversions and a significant boost in sales. Also, depending on what reactions you want people to have, you can give your campaign its own voice and character. Make it funny, relaxing, or thrilling. It’s up to you to decide how you want users to feel when they see your ads.
Track Relevant Metrics
Before you even launch your campaign, you must determine what metrics are relevant to you. It comes down to your campaign’s goal. So, for example, if you want to build brand awareness, you should track reach, impressions, and engagement. Also, to make sure you’re accurately interpreting your campaign’s impact, establish a baseline. And adjust your campaign according to high-performance patterns, trends, and growth periods.
Instagram’s analytics will allow you to compare growth over specific periods. And you can identify what you were doing at those peak times. This, in turn, will help you to adjust your overall campaign strategy. And, by using clear and real metrics, you can make all the correct changes, with no risk of failure.
Collaborating with Influencers
Influencers can add incredible value to your Instagram ad campaign. Thanks to their large following and increased trust given by their loyal audience, they can efficiently boost your brand awareness. They’ll also add authenticity to your business. But any posts, which an influencer creates, must comply with the FTC rules and should be labeled as ads.
A partnership with an influencer will only have a positive effect if it makes sense. You should clearly identify the influencers who have the same values and aesthetic concepts as your brand. Look through their other ads to see how they normally create content. But you shouldn’t work with an influencer only due to his/ her large audience. You must also account for the engagement levels of the influencer’s following.
Wrap Up
Instagram is one of the most efficient social platforms, which you can use to maximize your business’ ad campaigns for huge returns. Depending on your goal, which could be to increase brand awareness or to grow your following, you should create specific ad campaigns using the platform’s optimized capabilities. Clearly define your audience, plan your ad campaign, create content, and launch.
Also, with your prospects in mind, track your ads’ performance with Instagram’s Insights tool or 3rd party integrators. You’ll understand how to adjust your marketing campaigns to trigger increased engagement, which, in turn, will result in a huge ROI for your brand.
If you have any questions, our team would be more than happy to help. Call us today at 215-393-9787.
