Outsourcing is one of the most underrated and underutilized strategies for scaling your business quickly and optimizing your marketing ROI. When you outsource a task to a remote freelancer, you’re able to pay for an expert to deliver results you may not have achieved on your own. Plus, you free up time to focus on growing your business in other ways.
Email marketing is a critical aspect of marketing for any business that gets a huge return on investment when done by someone with experience and expertise. If you don’t know enough about it, you can lose a lot of time and money trying to figure it out, while missing out on great results. If you’re thinking about outsourcing your email marketing campaigns to a freelancer who specializes in it, here are 10 reasons to go for it:
1. Save Time for Other Areas of Your Business
Marketing and marketing strategy typically take up most of the time spent running a business, and email marketing is a huge chunk of that. Email marketing, in particular, can be a huge time suck because of the learning curve and time required to write and publish frequent emails. Hiring someone to do your email marketing frees up a lot of time for you that can be spent elsewhere on your business.
2. Improve Email Consistency and Increase Frequency
When you outsource your email marketing campaigns, you can stick to whatever schedule you want without having to worry about the workload that puts on you. You’re paying someone to send out your emails on time, which can make your email campaigns a lot more accurate and show your audience you’re reliable and consistent.
3. Leverage Experts Who Specialize in Email Marketing
It makes sense: email marketers with the most experience deliver the best results. If you’re not an expert in email marketing, that’s reason enough alone to outsource it. Freelancers who specialize in email marketing run email marketing campaigns all the time. You can find experts with years of experience getting the sort of results you want to see for your business.
4. Use the Latest and Greatest Marketing Tactics
People who specialize in email marketing have the knowledge required to boost your ROI and convert sales through the latest and greatest tactics. They’ve done the trial and error process so that you don’t have to, and they know what works. They know how to use email design techniques that enhance your branding. They know how to personalize messages, use sales copy that converts and use other tactics critical to email marketing success.
5. Send Emails That Yield Higher Conversions
If you’re not really a writer, then that’s another reason to hand your email writing over to a professional email marketer. You want to hire someone who’s an expert in crafting engaging emails your audience loves to read. A great email marketer knows how to use language to get you higher email open rates and more conversions.
6. Benefit from Professional Tools and Technology
Email marketing experts know more about email marketing tools than you do because they use them all the time and aim to stay up with the latest and greatest tools. You can leverage these tools without the steep learning curve by hiring email marketing experts who already use them.
7. You Save Money
There’s a big advantage to hiring remote freelancers, and it’s that you’re paying workers per project rather than giving out a flat salary. You’re paying for results instead of time spent working, so you’re more guaranteed that the money you’re investing is money you’ll get back. You also save money by benefiting from all the trial-and-error learning curve freelancers had to experience in order to deliver you the service they’re providing. If you were paying an in-house employee to work on your email marketing instead of a remote worker who does email marketing campaigns for different companies all the time, you wouldn’t get the same ROI.
8. Get a Guaranteed Higher Return on Investment (ROI)
Winging your email marketing campaigns yourself doesn’t guarantee you any return on the time and money you spent. When you add email marketing to your plate on top of all your other tasks, your email marketing runs a high risk of stagnation or neglect. The best email marketing experts get hired because they’ve shown they can deliver results, and because they’re committed to optimizing your strategy. Look for a freelancer with a portfolio that showcases their email marketing talent so that you know your investment will come back to you.
9. Focus on the Big Picture
Your job as a business owner is to oversee and orchestrate your business so you can work toward your ultimate goals. When you’re caught up in the details of each individual strategy that makes up the overall big-picture strategy of your business, it’s hard to see the grand scheme of things. Outsourcing frees you up from micro-managing your success so you can have time to lead and direct your business effectively.
10. Scale Your Business
If you want to scale your business, you have to outsource tasks at some point. Email marketing is particularly helpful in scaling your business not just because it frees up a lot of time for you to work on other things, but also because it boosts your ROI so you can invest more back into your business to scale it. If you avoid outsourcing, the growth process can be painfully slow.
Getting Started with Outsourcing Your Email Marketing
You want to choose an email marketer who has a lot of experience with email marketing campaigns. Look for a freelancer who’s an expert in growing your list, creating attractive landing pages and crafting call-to-action emails that engage your audience. You may even be able to find an email marketer who specializes in email marketing for your industry.
If you have any questions, our team would be more than happy to help. Call us today at 215-393-9787.
