13 Common Content Marketing Mistakes | CroydonGate

13 Common Content Marketing Mistakes

Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…

12 Ideas for Video Marketing Content | CroydonGate

Top SEO Tips for Optimizing Video Content

Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…

Conversion Rate Optimization | CroydonGate

Conversion Rate Optimization: 10 Strategies to Improve Conversions on Your Website

A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…

10 Ideas for Video Marketing Content | CroydonGate

10 Ideas for Video Marketing Content

It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…

Top Email Marketing Trends in 2020 | CroydonGate

Top Email Marketing Trends in 2020

Email marketing is still relevant to digital marketing and will be, well into 2020. However, keep in mind that like other online marketing strategies, email marketing is always adapting, changing, and advancing with the technology around it. According to Marketo, 94 percent of internet users will go online simply to check their email. One of…