13 Common Content Marketing Mistakes | CroydonGate

13 Common Content Marketing Mistakes

Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…

12 Ideas for Video Marketing Content | CroydonGate

Top SEO Tips for Optimizing Video Content

Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…

Conversion Rate Optimization | CroydonGate

Conversion Rate Optimization: 10 Strategies to Improve Conversions on Your Website

A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…

10 Ideas for Video Marketing Content | CroydonGate

10 Ideas for Video Marketing Content

It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…

Ten Email Content Ideas to Reduce Unsubscribe Rates | CroydonGate

Ten Email Content Ideas to Reduce Unsubscribe Rates

Creating consistently engaging email content for your audience isn’t easy, especially if you’re sending frequent emails. Every reader has their own content preferences, so it’s good practice to offer a wide range of content to keep engagement levels high. This way, you can reduce unsubscribe rates and at the same time track which content types…

7 Ways to Promote Your Small Business | CroydonGate

7 Ways to Promote Your Small Business

Running a successful small business requires more than being good at creating a product or providing a service. It also means being savvy about promoting yourself. Traditional advertising can be more expensive than some small business owners can afford, but there are many ways of publicizing your business that will cost less and be just…