Picture this, you are sitting at home minding your own business and you get a call on the phone – it’s a cold caller wanting you to buy their amazing new product. Unfortunately, you’re not going to interact further with the caller as you’ve never been interested in purchasing a state-of-the-art outdoor BBQ in the…
It’s a well-known fact that content marketing works. Publishing great content on your business blog will bring you traffic and leads. Your blog is also a very effective medium for engaging with your customers. Most business owners know the importance of keeping their blogs updated. The problem that many businesses have, though, is coming up…
At its core, e-commerce involves selling products online. However, the approach you take and the strategies you use can vary significantly. Certain elements become trendy, leading to a higher conversion rate. Consumers can, though, grow tired of sales tactics that become stale, with conversions suffering. It is vital that you stay on top of changes…