The design of an e-commerce store plays a crucial role in the overall conversion rate. If visitors get a negative impression after arriving on your site, they will probably leave quickly. The design of a store involves both the major elements that are immediately visible and the subtler details that are less obvious at first…
At its core, e-commerce involves selling products online. However, the approach you take and the strategies you use can vary significantly. Certain elements become trendy, leading to a higher conversion rate. Consumers can, though, grow tired of sales tactics that become stale, with conversions suffering. It is vital that you stay on top of changes…
Email marketing is a high ROI activity that every online business owner should be pursuing. The influx of messages people receive on a daily basis, though, makes growing your subscriber list particularly challenging. You not only need to convince people to join your list, but also to continue opening your messages. Many marketers take a…