With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…
Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…
The Internet has reached maturity, but search engine optimization (SEO) continues to evolve as new applications for online technology emerge. Mobile devices are changing the way that website visitors consume content while traditional desktops remain relevant for content creation. Search engines continue to favor activity on social media through shares, mentions, and links. Below is…