Picture this, you are sitting at home minding your own business and you get a call on the phone – it’s a cold caller wanting you to buy their amazing new product. Unfortunately, you’re not going to interact further with the caller as you’ve never been interested in purchasing a state-of-the-art outdoor BBQ in the first place. You’re simply not interested, and on their end, it’s very bad marketing. So, the question is, how do you find customers that not only have an interest in the product or service you are selling, but can also be converted in potential buyers?
What you need is a Lead Magnet.
What is a lead magnet, you say? It is a method of identifying potential buyers and targeting your marketing to those buyers directly. By identifying potential customers who are already interacting with your website, you can effectively find them and convert them into paying customers. Building a quality mailing list of interested customers is one of the best ways to start attracting sales.
Here are some examples of how you can use a lead magnet to attract paying customers to your business:
1. Free Trial
Are you a company that offers a monthly subscription or service? By simply offering a short free-trial period to the customer, you can direct marketing and offers in their direction to encourage them to purchase the service once the trial has ended.
2. Signing up to an email mailing list
Another good way to gather paying customers is to offer the option of a mailing list to your website. If you have a specific problem that requires a specific solution, this can be particularly effective. For example, you might be selling a book on weight loss and you have a specific strategy that you want to share with customers. Your headline could be: “Find out how to lose 10lbs this month by following a low-carb diet!”. This entices the customer to sign up for more information.
3. Toolkit or Resources
By offering a small free sample of your service, you can encourage customers to sign up to your mailing list. For example, a personal finance website could offer a free budgeting spreadsheet and the user would have to enter their email to receive the spreadsheet. Knowing that they have an interest in the product, you could then send them emails with marketing and information on paid services.
4. Online Survey
A customer may come to your website with a specific problem in mind, such as an automobile problem. In this case, you could create a survey online that would provide the user with the answers they are looking for via email. As a business, you can find out what it is the user is looking for and you can send them answers their way, directing them to your product.
Overall, lead magnets are a great way to generate a quality mailing list of potential clients, and there are many ways you could generate potential leads. It could really boost your business and get you where you want to go!
If you have any questions, our team would be more than happy to help. Call us today at (215)-393-9787.
