10 Mistakes that Will Destroy Customer Trust in Your Brand Every business, regardless of type, needs the trust of its customers to survive. Consumers trust restaurants not to poison them, for example. We all trust that the brakes will work on a new car. And, on a less dramatic level, we trust that an online…
Essential Business Etiquette While it is tempting to believe that etiquette isn’t important in the business world, this is obviously not true. Just as in any other area of life, good manners smooth your way and bad manners alienate other people. Those who understand and apply proper etiquette in the business world have a distinct…
The Top 5 Productivity Habits of Highly Successful People Have you ever wondered how the world’s most productive and successful people manage their time so effectively? How does Warren Buffett maintain his position as one of the world’s most successful investors? How does Elon Musk lead three companies – Tesla, SpaceX, and Neuralink – and…
Click on the Image Above to Download This Month’s Issue Feature Article 10 Ways to Market Your Small Business to Local Customers Also Inside This Month 10 Mistakes that Will Destroy Customer Trust in your Brand Essential Business Etiquette The Top 5 Productivity Habits of Highly Successful People 7 Ways to Make In-Person Networking Work…
10 Ways to Market Your Small Business to Local Customers When you launch a new local business, your first task will be to get your brand known in the local community. And, as a local business, you are uniquely positioned to engage with the community in a way that big brands cannot. Indeed, even if…
The Best Types of Content to Post on Pinterest Most brands now realize the importance of having a strong social media presence, but it’s crucial to know which types of content to post. Pinterest is an excellent platform for visual content, but it can also be complicated. We offer the following tips on the content…
Should Pinterest Be Part of Your Social Media Marketing Strategy? Pinterest is a great social media network to leverage as part of your social media marketing strategy, but it’s important to understand when this network is an appropriate choice and what its individual strengths are before you choose to use it. Certain niches also perform…
10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…
6 Proven Ways to Improve Your SEO Rankings Search engine optimization is more than just a set of skills and tactics; it is also an ever-evolving science. What worked five, ten, or even twenty years ago may not work today. Changes are made by search engines all the time, and every so often those changes…
5 Tips for Successful Content Marketing Content marketing is a great method for gaining more brand exposure, organic traffic, and conversions using search engine optimization. When done incorrectly, however, these benefits may never materialize. This is not only a waste of time but also a significant waste of opportunity because the content produced for this…
