The world of marketing and advertising has seen massive changes over the past decade. Developments in technology and changing consumer habits are two of the main reasons for these changes, and businesses need to understand and react to what’s happening. Consumers are less likely to read newspapers and magazines, so print advertising is no longer…
Even in the age of automation, efficient customer relationship management (CRM) software solutions, mobile web, big data, smart wearables, and the Internet of Things, a human touch still remains relevant and crucial in customer service interactions. In fact, a Gartner study estimates that by 2017, one-third of all customer support communications will still need a…
For too many companies, marketing takes place in a bubble. The marketing plan is created and approved by management, the money is distributed and each department fights for its little piece of the pie. While this approach to marketing is common, it is rarely effective. Your customers do not live in a bubble, and neither…
If you’re one of the 15 million businesses on Facebook, you’ve already made the first step towards establishing a presence on social media. However, managing your brand page takes time and effort, and you’ll need to be committed for the long term lest your page fade into obscurity. Growing your audience on the world’s largest…
If you’ve been blogging for any length of time, you understand just how fun and exciting writing for an audience can be. Maybe you have a blog attached to your company website, or perhaps you just blog as a hobby. Either way, one of the most important things any blogger needs to do is work…
When most business owners think of advertising on the Internet, they think of reaching a regional or national audience. For businesses that rely on local customers, the idea of reaching out to customers miles away seems like a waste of time and money. There are millions of people around the world who use the Internet…
From small-time blogs to e-commerce powerhouses, dismal traffic figures plague countless sites across the web. While issues like high bounce rates and poor conversions certainly contribute to low sales and disappointing overall results, minimal traffic has a much greater impact, effectively limiting a site’s earning potential. Advertising and expensive marketing campaigns provide some relief for…
It is often said that there is no such thing as bad publicity, but that’s not true. While negative publicity still focuses attention on a company, it can destroy reputation and badly affect sales or production. Negative publicity is almost always unintentional; a company does something it thinks is good, and winds up getting a…
The homepage is the virtual doorway to your website. What you put here will determine whether or not your readers open the door and investigate what you have to offer. It’s the foundation of your website; it must be compelling. Today’s consumers have a lot of options. When people click on this page, you only…
By now you’re probably well aware of the fact that content marketing is an essential strategy in any online marketing campaign. However, just because you understand that creating content helps to increase brand awareness, loyalty, trust and identity, and is vital in helping to create more leads, doesn’t mean that it’s going to do all…