Email marketing is a high ROI activity that every online business owner should be pursuing. The influx of messages people receive on a daily basis, though, makes growing your subscriber list particularly challenging. You not only need to convince people to join your list, but also to continue opening your messages. Many marketers take a…
Adding videos to website homepages or landing pages can immediately increase the rate of conversion. Videos help marketers build credibility because they add a human side, as compared to the copy on your landing page. To increase the rate of conversion, site homepages, or landing pages should build trust among the target audience. And that’s…
Many business owners have a website dedicated to promoting their product or service, and allowing customers to purchase their product or service from a venue outside of physical points of sale. What many business owners fail to understand, however, is that their website can both attract leads and convert customers in their absence. Here is…