Three Tips for Creating Email Marketing Subject Lines
There is no doubt email marketing is something most brands want to be involved in. However, getting your customers and subscribers to open those emails still represents a significant challenge. Of course, much of the magic lies in getting your email subject lines right, and this article will explore the subject of subject lines in greater detail.
- Keep it short
Whilst there may be some debate on what length is perfect for an email subject line. Users generally want to see information quickly, and emails with a short subject line are more likely to be opened than longer ones. Also, keep in mind that your subscribers will read their emails on various devices with different screen sizes. Therefore, longer subject lines might be cut short, which will limit their impact.
So, think about limiting your subject lines to a few characters as possible whilst still getting your message across. Your aim is to be as concise as possible; keep in mind extra words are often used that don’t add anything to your meaning. Finally, put yourself in your customers’ shoes and think about which subject line would make you want to open the email.
- Make sure it’s relevant
One of the best ways to encourage users to open your emails is to make them relevant. Think about the other aspects of your digital marketing, and what you know about your audience from your social media analytics and Google Analytics. Even if you were to send the same subject line to everyone, knowing what is generally relevant to your audience will increase your open rates.
However, there is also the option to personalize your efforts here, and there are several options to do this. One of the simplest is to add their first name to the subject line; users are more likely to open an email with their name included because it feels like a message just to them. If you have more detailed information on a customer, you could target them better based on products they have been looking at or a blog post they liked on your company website.
- Include some mystery
Of course, it’s never a good idea to use misleading subject lines, so you should be careful. However, you don’t want to give away all the information in the subject line either. Keep in mind that an email newsletter often has a lot of information within it, so there are various subject line options.
For example, if you suggest the user can find something out by reading this email, it’s not misleading as long as the information is included in the email itself. At times you may be letting yourself down with your subject lines by not having that bit of mystery that could increase your open rates significantly. So, look through your email content and find that bit of mystery you can focus on.
Email marketing is an integral part of content marketing, but it still takes a level of skill to get it right. One of the vital aspects of your success comes down to writing email subject lines. Therefore, the preceding article has provided some tips for writing your subject lines, so remember to keep it short, make it relevant and include some mystery.