Pinterest is one of the most popular social media websites on the internet today. Many people have used this site to grow their businesses with tremendous success. It has millions of daily active users, which means tons of potential for promoting your brand. If you want to grow your business as effectively as possible, it is important that you consider this option.
Creating a Business Account
The first thing that you want to do is to set up a business account on Pinterest, as opposed to a regular personal account. This type of account will let you view detailed analytics to provide you access to Pinterest advertising. Those who already have a personal account can switch to a business account very easily.
Start Sharing Your Products
One of the more obvious ways to use Pinterest to grow your business is to share your products on it. It is important that you pin any new products that you come out with so people know about them right away. You might even want to pin them before they are released to generate some buzz and hype. Make sure that you group these pins into relevant categories so that potential customers can find them easier. This can go a long way towards helping you expand your business to become more well-known and lucrative.
Post High-Quality Photos
It is imperative that you only post high-quality photos of all your products to make them appear as enticing as possible. You want people to get a positive impression of everything you have to offer. You should focus on every little detail when taking pictures of your products to post on this site, including the angle and lighting.
Advertise Your Services
If you offer services instead of physical products, you can still use Pinterest to your advantage. If you have your own consulting firm, consider posting photos that represent the goals of your services. You might also want to share photos of the clients you have helped in the past. This will give people who see them confidence in your business as a whole.
Focus on SEO
Every business needs a strong online presence, and Pinterest is a perfect way to get started. You need to focus your SEO efforts by creating quality backlinks and using relevant keywords that don’t have a ton of competition. This can really help you get noticed online so that people will learn about your business and everything it has to offer.
Engage with the Community
There is nothing like the personal touch when you are trying to win people over on social media. You should make a point of interacting with other users so you can establish a strong following for your business. It’s always a good idea to welcome customer feedback, positive or negative. People love buying from businesses that actually listen to what they have to say and consider their opinions.
One of the most important things that any business owner can do on Pinterest is to keep pinning on a regular basis. You should try to post during the evenings and on weekends, which are statistically the best times for reaching the maximum number of people.
Embrace Save Buttons
Putting save buttons on your site that link back to Pinterest can do your brand a world of good. These days lots of businesses are doing this, and it’s a great way to stay relevant. Consider using save buttons that only appear when the person’s mouse cursor hovers over a photo. This is a non-obnoxious way of offering your visitors this option.
If you have any questions, our team would be more than happy to help. Call us today at 215-393-9787.