Twitter remains one of the most effective social media channels to engage with consumers in real time, but coming up with new ways to interact with your audience daily can be a challenge.
If you have a Twitter account for your business, the following 20 content ideas should help to keep your Twitter feed more memorable and interesting. Use these suggestions to engage more users and grow your list of Twitter followers.
1. Extract Quotes from Long-Form Content
If you’ve written a long-form blog post or whitepaper, make the most of the research you’ve already done. Share interesting excerpts, statistics, and graphical data in a series of tweets. Include a link to the original content to drive traffic and shares.
2. Ask Questions
What do your followers like about your new product? Who do they admire the most in public life? Whether they’re brand-specific or more universal, questions create conversations and help you learn more about your audience.
3. Showcase Older Content
That blog post you posted a year ago will still be relevant to many people on Twitter. Give it a new lease of life by sharing a key fact from the article and linking to the post.
4. Post More Visual Content
According to Twitter research, people are three times more likely to engage with visual content on the platform (1). Post more images, videos, and GIFs to stand out in the Twitter feed and encourage shares.
5. Create a Long-Term Hashtag Campaign
If you have an event to promote or a common theme for your content, attach a unique hashtag to each related tweet. By using a memorable hashtag, users will be able to track your content and follow the conversation.
6. Share Something Funny
Is there something you’ve seen online that made you smile? Share it with your audience. It’s a simple way to show the more human side to your business and build positivity around your brand.
7. Be Informative
You know your business better than anyone else, so use your Twitter account to share your knowledge. Provide exclusive tips and share interesting facts about your products or industry.
8. Create a Twitter Poll
Twitter polls are a great way to conduct market research and find out more about the needs of your audience. Use the questions to develop content ideas and share the results with your audience.
9. Tease Future Content
Post an excerpt from an upcoming blog post or video. It’s a simple way to build interest around your brand and start the conversation around a topic.
10. Join in with Trending Topics
Keep an eye on Twitter trends to see if there’s a conversation you can join in with. If the topic isn’t directly related to your industry, keep it light-hearted and avoid being overly promotional.
11. Profile Industry Leaders
Who are the leaders in your industry who you admire and have a large number of Twitter followers? Create a blog post that looks at their career and link to it in a tweet. Include a relevant hashtag that is used by the industry leader on Twitter to tap into their audience.
12. Behind the Scenes
Post photos and videos of your team members and show your working environment. Reveal the everyday operation of your business and the people that make it all happen.
13. Show Your History
Tell the story of your brand by posting old photos of your business. Highlight the important moments in the history of your brand. You can use the “Throwback Thursday” hashtag to reach a wider audience.
14. Share Other Content
By following other Twitter accounts related to your industry, you’ll have access to a regular source of industry news and opinion. Pick some of the most informative articles and share them with your audience.
15. Retweet Comments
By retweeting other followers, you’re showing your audience that you take an interest in what people think. Do this regularly and over time others will hopefully retweet you.
16. Join in with Daily Hashtags
Using a popular daily hashtag is a great way to reach a wider audience and get involved in conversations. Here are some of the most popular: #mondaymotivation, #tiptuesday, #wisdomwednesday, #thursdaythoughts, #fridayfun, #saturdayshoutout, and #selfiesunday.
17. Reply to Comments
Find positive – or negative – comments about your business and send a reply. Be honest and most people will appreciate the response. You could even post a video reply.
18. Announce a Sale or Promotion
Twitter is a great way to tell your followers about your latest deals and promotions. Don’t promote too often as it can come across as spammy.
19. Celebrate Achievements and Anniversaries
It might be five years since you started your business. Perhaps your business has won a local award. Or it could simply be an employee’s birthday. Whatever it is, tell everyone on Twitter about it.
20. Seasonal Content
The year is full of holidays and special occasions. Apart from Christmas, New Year’s Day, Valentine’s Day, and Halloween, tweet about lesser-known national days that might be relevant to your business.
The Bottom Line
Hopefully, these Twitter content ideas will help your business gain the attention it deserves. With some creativity and planning, you should be able to regularly update your Twitter feed and stand out from the competition.
The bottom line is just to have fun. You don’t have to be too serious on Twitter, but you do have to try to engage with others to get the best results. Don’t get too hung up on what you tweet – just start tweeting. With a little effort, Twitter will become a key marketing tool and help your business grow for years to come.
If you have any questions, our team would be more than happy to help. Call us today at 215-393-9787.