Social media stories are the new “it” thing when it comes to social media marketing. According to Statista, there are 500 million daily active users that use Instagram stories in 2019. Some might ask themselves, “What are social media stories and why should I bother using them?” Believe it or not, these stories helped businesses…
Creating consistently engaging email content for your audience isn’t easy, especially if you’re sending frequent emails. Every reader has their own content preferences, so it’s good practice to offer a wide range of content to keep engagement levels high. This way, you can reduce unsubscribe rates and at the same time track which content types…
Amazing online customer service is essential to the success of your brand. Social media platforms such as Facebook, Instagram, and Twitter have changed how brands interact with their customers. When a brand has an interactive social media presence, it feels relatable and more like a person rather than a soulless, inanimate entity. This also means…
Running a successful small business requires more than being good at creating a product or providing a service. It also means being savvy about promoting yourself. Traditional advertising can be more expensive than some small business owners can afford, but there are many ways of publicizing your business that will cost less and be just…
Business emails differ from all other forms of written business correspondence. We all tend to use much less formal language in emails, and emails are instant. Gone are the days of drafting a letter, proofreading it, and then having it typed. We can now fire off important business correspondence with ease. The spontaneous, instant nature…
If you’re planning a start-up business and feel you lack credibility in the marketplace, there’s good news. First, you’re not alone. It’s only natural to feel like you lack credibility when you enter the marketplace for the first time because, in all probability, you do. But that’s a challenge you can easily overcome. Other than…