10 Email Marketing Tips for Small Businesses Regardless of the type of business, email marketing can be an excellent way to build customer relationships and generate sales. Indeed, many sources cite email marketing as the most lucrative form of online marketing. Despite the proven effectiveness of email marketing though, some small businesses feel that it…
10 Reasons Your Small Business Should be Using Video Marketing There are so many online marketing opportunities that deciding where to focus marketing efforts can be tricky. The limited resources of small businesses compound this problem. After all, there are only 24 hours in a day, and you are probably working with a limited marketing…
7 Ways to Make a New Product Launch More Successful Launching a product is exciting. But it can also be scary, overwhelming, and time-consuming. After all, you’re putting your blood, sweat and tears into the launch of this product — which is why it’s important to do it right and position your product in front…
Email Marketing for Service Businesses: Seven Golden Rules to Boost Results With the global number of email users predicted to grow to 4.59 billion by 2025, it’s no surprise that service businesses are taking advantage of email marketing to generate growth. From finance, real estate, and information technology, to hospitality, healthcare, and home maintenance, every…
10 Tips to Boost Sales by Cross-selling and Upselling Would you like to add onion rings? Do you want to supersize that? Those phrases, familiar to everyone, are excellent examples of cross-selling and upselling. Accepting those offers will only add a few dollars to your order. Nevertheless, you can be sure that upselling and cross-selling…
10 Steps to Get Your First Influencer Marketing Campaign Underway Surveys have found that 40% of consumers have purchased a product after seeing it promoted by an influential figure on social media. So, there is no denying the power that social influencers have. But influencer marketing is still uncharted territory for many businesses. And one…
5 Simple Ways to Entice Your Readers with Irresistible Blog Post Titles In the busy age of TLDR (Too Long, Didn’t Read), your blog posts face a tsunami of competition for the attention of your target readers. From dawn to dusk, hundreds of Tweets, posts, emails, and videos vie for their attention. So how can…
3 Effective Marketing Channels to Use for Your Small Business in 2022 To develop a winning marketing strategy, it is necessary to identify important marketing channels that are appropriate for your business. Large corporations can brainstorm and implement as many marketing tactics as they like because they have the luxury of big budgets. However, small…
The Top Marketing Channels to Explode Your Business Growth This is the age of digital marketing. The Internet has given businesses the opportunity to connect with customers on a global scale like never before. Some of the most popular channels for marketing are social media, email, video, and content marketing. What Are the Best Marketing…
How to Create a Strong Company Culture and Employee Engagement A strong company culture is important for employee engagement. A company culture can be created by intentionally deciding what values you want to represent, the type of workplace environment you want to create, and the type of people you want to work with. What kind…