The Newest Small Business Marketing Trends Marketing isn’t what it used to be—and that’s a good thing. If we’ve learned anything over the past few years, it’s that agility and creativity are non-negotiable for small businesses trying to keep up, stand out, and grow. Gone are the days when a simple website and a few…
How To Analyze What Your Competitors Are Doing Better Than Your Small Business Let’s be honest—no one likes to admit when a competitor is doing something better. But recognizing their strengths isn’t a sign of weakness—it’s a strategic advantage. If you’re running a small business, understanding why your competition is gaining more traction, visibility, or…
Top Security Issues for Small Business Websites Let’s face it—when you run a small business, your website is often your digital storefront, sales rep, and customer service hub all rolled into one. But here’s the catch: just because your business is small doesn’t mean you’re off a hacker’s radar. In fact, you’re often *more* of…
Six Areas Where a Small Business Should Outsource Running a small business is a bit like spinning plates—marketing, accounting, customer service, product development, IT…the list never ends. The temptation to do everything yourself is strong, especially when you’re watching the budget closely. But here’s the truth: trying to do it all can lead to burnout,…
New and Pending Laws That Can Impact Small Businesses Running a small business is already a high-stakes juggling act. Between managing staff, keeping customers happy, staying on top of inventory, and trying to maintain a profit, there’s hardly a spare minute to track what’s going on in the legal world. But here’s the thing—what you…
Are You a Good Boss? 15 Habits of Successful Leaders Let’s be honest—just because someone has the title doesn’t mean they’re a great leader. Being a “boss” is easy; being a good boss is a whole different game. It’s not just about delegating tasks, hitting targets, or holding weekly meetings. It’s about how a leader…
What Promotional Products Do Your Employees and Customers Want? Promotional products aren’t what they used to be. Long gone are the days when a flimsy pen or a stress ball cut it. These days, employees and customers expect more—and they deserve it. So if you’re still handing out generic freebies at events or onboarding new…
Young Professionals Groups – The Benefits of Participation for Businesses In today’s competitive business landscape, investing in talent development isn’t just a nice-to-have—it’s a strategic necessity. One of the most underutilized yet highly effective ways to grow and retain emerging talent is through Young Professionals (YP) groups. These groups are designed to support early- to…
Cyber-Security Report – Attacks on Small Business Websites If you think cybercriminals are only chasing after the big guys, think again. In today’s digital world, small business websites are being attacked more often than ever—and in many cases, they’re the most vulnerable targets out there. It’s like a burglar choosing between a high-tech mansion with…
Creative Ways to Market Your Business This Spring and Summer Spring has sprung, and summer’s just around the corner—two of the most energetic and opportunity-packed seasons for marketing. The weather’s warming up, spirits are higher, and customers are ready to get out, explore, and spend. So, how do we tap into this momentum and get…