Turning Community Involvement Into Business Growth A local business can spend thousands of dollars trying to become a familiar name in its community. It can run digital ads, mail postcards, boost social media posts, sponsor email campaigns, and work constantly to improve its visibility. Yet one of the most effective ways to become known locally…
Loyalty Programs That Actually Drive Repeat Business Open your wallet, scroll through your email inbox, or look at the apps on your phone and there is a good chance you belong to more loyalty programs than you can remember joining. Coffee shops promise a free drink after enough visits. Retailers award points for every dollar…
Growing Your Small Business in an Uncertain Economy Small business owners rarely need an economist to tell them when consumers are becoming nervous about money. They see it in everyday behavior. Customers take longer to approve an estimate, families eat out a little less frequently, shoppers compare prices more carefully, and purchases that once felt…
Creating a Customer-Centric Culture That Drives Loyalty Small Business Strategies That Compete with Big Brands on Experience Walk into a great local business and something feels different. Perhaps the owner remembers your name. The employee behind the counter knows what you usually order. Someone asks how the project they helped you with last month turned…
Creating a Workplace People Don’t Want to Leave Tips for a Local Business Owner For a local business owner, losing a good employee can feel surprisingly personal. This is not simply a name disappearing from an organizational chart at a company with thousands of workers. It may be the person who has opened the store…