The Power of Personal Branding for Small Business Owners Walk into any successful small business and you’ll often notice something immediately: people don’t just know the company—they know the person behind it. In today’s marketplace, where consumers crave connection as much as quality, personal branding has become one of the most powerful tools a small…
The Power of Storytelling in Branding (Why You Should Use It and How) Storytelling is one of the most powerful tools in branding. It can help you build connections with customers and stand out from your competitors. As a business owner, you may wonder how to start storytelling and what it means for your brand.…
In the digital age, you can brand yourself online without spending money on advertising. But what does that mean? As the digital world evolves, it’s increasingly important to brand yourself. Your brand is the unique identity you create for yourself and what sets you apart from the competition. There are many reasons it’s important to…
As a business owner, you know that it takes a lot of hard work and dedication to get your company off the ground. Did you know that one of the most important aspects of growing your business is establishing and promoting your brand? That’s right – by leveraging your brand, you can help your business…
5 Tips for Managing Your Brand’s Reputation A business’s reputation matters. The internet has reduced the size of the world and given people the ability to share information quickly. It’s made the world a bit cozier, but it’s also meant that one bad review can travel around the world in a matter of seconds. Brand…
10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…
12 Content Marketing Goals for Businesses The first step to ensuring the success of a content marketing campaign is to set yourself some goals. Undoubtedly, you will have read that advice before. After all, setting goals is at the top of the to-do list for any marketing campaign. But what goals should you set for…
Sure-Fire Ways to Destroy Your Brand Reputation Brand reputation is everything in the digital age. Bad news travels fast via online reviews and social media. So, if someone has a bad experience with a business, word will soon get around. But it’s not only customers’ comments that can sink a business’s reputation. There are plenty…
10 Tips to Ensure Brand Consistency on Social Media A life without any surprises would be dull. However, when it comes to branding, consistency is everything. Suppose you saw a McDonald’s restaurant without Golden Arches. In that case, you might keep on driving until you found another restaurant you recognize. And, if you ate a…