How to Turn Setbacks Into Stepping Stones: Resilient Leadership in Small Business

How to Turn Setbacks Into Stepping Stones Resilient Leadership in Small Business Every small business owner eventually faces a moment when things do not go according to plan. A major customer leaves unexpectedly. A promising new product fails to generate sales. An important employee resigns during the busiest season. A marketing campaign produces disappointing results,…

Delegation Done Right: Letting Go Without Losing Control

Delegation Done Right Letting Go Without Losing Control For many small business owners, the company began with one person doing nearly everything. They answered the phone, handled customer inquiries, managed invoices, completed the work, ordered supplies, maintained the website, and made every important decision. In the early stages, this hands-on approach was often necessary. There…

Preparing Your Small Business for a Successful Holiday Season

Preparing Your Small Business for a Successful Holiday Season

Preparing Your Small Business for a Successful Holiday Season The holiday season has a way of sneaking up on small business owners. One minute, customers are squeezing the last few weekends out of summer; the next, inboxes are filling with holiday promotions, storefronts are decorated, and consumers are making shopping lists. For businesses, however, a…

blog-freelancer or agency? understanding the difference when choosing a social media partner

Freelancer or Agency? Understanding the Difference When Choosing a Social Media Partner

Freelancer or Agency? Understanding the Difference When Choosing a Social Media Partner For many small business owners, social media has become one of the most important marketing channels available. It is where customers discover new businesses, research products and services, read reviews, and decide whether a company is worth doing business with. In fact, according…