10 Tips to Ensure Brand Consistency on Social Media A life without any surprises would be dull. However, when it comes to branding, consistency is everything. Suppose you saw a McDonald’s restaurant without Golden Arches. In that case, you might keep on driving until you found another restaurant you recognize. And, if you ate a…
10 Tips to Help You Get to Know Your Customers Better You will almost always find “get to know your customers” at the top of most lists of marketing tips. Undoubtedly, buying your products will help you target marketing more effectively and develop more products that your customers will love. However, how do you go…
Are You Missing the QR Code Bandwagon? QR, Quick Response, Codes are extensively used by business around the world. That’s those square boxes with lots of little markings in them that seem to mean nothing. They do mean something though, and they can quickly respond with a message, link, or action to the person taking…
10 Ways to Make Your Customers Happier What comes first on your monthly sales meeting agenda? Do you celebrate the increase in new business? Or do you review orders from existing customers? If you spend more time reviewing new business opportunities than you do taking care of existing customers, you are not alone. After all,…
Creating a More Diverse Workforce Even though companies with a diverse workforce are more likely to outperform their competition, many organizations still struggle with diversity and inclusion. Not only does that cut into a company’s potential profitability, but it also looks bad in the eyes of its stakeholders. For example, many socially conscious consumers choose…
10 Tips to Make Meetings More Productive Meetings can go one of two ways. A meeting can be a productive forum where great ideas get shared and good decisions get made. Or a meeting can be a long, drawn-out affair that achieves nothing at all. What many people seem to forget is that meetings cost…
10 Ways to Boost Sales Without Spending A Lot of Money When times are tough, and you need more sales, you can find yourself caught in a catch-22 situation. You need to generate more sales to boost your cash flow. But you don’t have the cash to spend on the marketing that will bring in…
10 New Year Goals for Your Small Business Setting goals is how you get things done in business. It doesn’t matter what stage of development your enterprise is at; it is the targets you set for your company that drive you forward. Of course, it would be best if you were working on and revising…
Nine Ways to Leverage Social Media in 2021 to Boost Small Business Results Social media continues to be one of the most valuable marketing channels for all sizes of business. Nonetheless, many small business owners are still unsure how to make the best use of social networks in their day-to-day operations. If you need some…
Creating a Highly Effective Business Blog In today’s world, your company cannot afford not to have a business blog, no matter how small it is or what line of business it is in. Your customers will expect you to have one. Your competitors probably have them already. Read on to learn what a blog can…