So, you’ve decided to embark on a content marketing strategy. You’re creating and distributing relevant and valuable content to attract, acquire, and engage an audience. This is a fantastic first step. Content marketing increases brand awareness, improves SEO, generates leads, and more. But it can also help you build trust with your audience through the…
The Basics of Content Marketing and Why Every Business Needs It Content marketing is essential. Businesses that want to grow and thrive need this strategy to remain relevant. Without a consistent content marketing campaign in place, marketers and companies will never stand out from the competition. They will be buried in the noise of the…
The Top Marketing Channels to Explode Your Business Growth This is the age of digital marketing. The Internet has given businesses the opportunity to connect with customers on a global scale like never before. Some of the most popular channels for marketing are social media, email, video, and content marketing. What Are the Best Marketing…
A Guide to TikTok Marketing for Small Businesses TikTok has been a phenomenal success since its international launch in 2017. Indeed, it is estimated that there are now 80 million monthly active TikTok users in the United States. That rapid growth in users has led to many businesses wanting a presence on the video-sharing site.…
10 YouTube Content Marketing Ideas for Small Businesses Did you know that YouTube has almost 2 billion monthly users? If that fact startled you, then here’s another one to boggle your mind. The total number of internet users is estimated to be around 4.66 billion. So, that means that almost 50% of internet users regularly…
5 Types of Content to Post on Facebook Most brands realize the importance of having a solid social media presence but getting your digital marketing right isn’t always as easy as it might initially appear. With that in mind, this article aims to focus on Facebook. We’ll discuss the five best types of content to…
8 Best Halloween Marketing Ideas for Your Business The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events,…
How Content Marketing Works and Why Every Business Needs It Content marketing involves attracting and keeping customers. Yet not just any old content will do. It must be unique, relevant, and useful to a targeted audience. Content marketing is nothing new. For generations, people have been buying products simply because they received some free information…
The Best Types of Content to Post on Pinterest Most brands now realize the importance of having a strong social media presence, but it’s crucial to know which types of content to post. Pinterest is an excellent platform for visual content, but it can also be complicated. We offer the following tips on the content…
5 Tips for Successful Content Marketing Content marketing is a great method for gaining more brand exposure, organic traffic, and conversions using search engine optimization. When done incorrectly, however, these benefits may never materialize. This is not only a waste of time but also a significant waste of opportunity because the content produced for this…