More than ever before, consumers rely on other people rather than brands to guide their purchase decisions. This is why businesses using email marketing need to incorporate more social proof in their email campaigns. Using social proof such as testimonials and case studies is not only a great way to build brand trust and customer…
Managing Individuals: How Small Businesses Can Get ahead through Clever Management Small businesses don’t have a lot of financial resources. If you run a small business, you need to make good use of the resources you do have if you want to get ahead. And the most valuable resource you have is your employees. It…
How to Create a Strong Company Culture and Employee Engagement A strong company culture is important for employee engagement. A company culture can be created by intentionally deciding what values you want to represent, the type of workplace environment you want to create, and the type of people you want to work with. What kind…