Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…
Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…
8 Best Halloween Marketing Ideas for Your Business The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events,…
5 Powerful Mobile Marketing Strategies for Your Business Businesses need to constantly stay on top of the latest and greatest marketing methods. While content marketing, social media marketing, and email marketing are all incredibly effective for getting customers, you should also make use of mobile marketing. Tons of consumers now use their smartphones daily and,…
7 Ways to Make In-Person Networking Work Better for Your Business Business is all about networking, but if you believe your only opportunity lies with networking online, then you’re missing out on business. There are still a lot of people who believe that online networking can be done faster and easier than face-to-face networking, but…
10 Ways to Market Your Small Business to Local Customers When you launch a new local business, your first task will be to get your brand known in the local community. And, as a local business, you are uniquely positioned to engage with the community in a way that big brands cannot. Indeed, even if…
Should Pinterest Be Part of Your Social Media Marketing Strategy? Pinterest is a great social media network to leverage as part of your social media marketing strategy, but it’s important to understand when this network is an appropriate choice and what its individual strengths are before you choose to use it. Certain niches also perform…
5 Low-Cost Marketing Strategies for Your Business As a local business owner, you may be on the lookout for new ways to improve your existing marketing plan, grow your brand, and capture new customers. Here are five low-cost, and in some cases no-cost, marketing strategies that you can use to market your business. Whether you’re…