Is Instagram part of your business’ overall marketing strategy? Are you sharing images on a regular basis to engage with current and potential customers? Good news; there are an increasing number of Instagram tools available that can help you accelerate the impact of your visual marketing efforts. Discovering new resources for Instagram can help you to maximize the potential of your visual media strategy. In the same way that you wouldn’t create print ads or content marketing posts without a plan, these handy resources can help you approach your social/visual marketing efforts with a game plan. Dig into the following seven tools to see which ones will help you to make the most of your brand’s Instagram outreach efforts.
Picdeck lets you view your Instagram feed Tweetdeck-style. Add multiple columns to sort your feed according to hashtags, users, or filters of your own choosing. (Can you say competitor tracking?)
Instapan lets you offer full panoramic images to your brand’s social media followers. No tiny thumbnails attempting to show your business’ warehouse or tradeshow booth. This nifty app lets your Instagram followers pan from side-to-side to see the full impact of your panoramic shots.
Activity Walls lets you show off full walls of your Instagram (and Twitter) feeds. Choose your hashtag, pick the colours for your wall, and your customized Instagram feed is ready for showing off to conference attendees or tradeshow visitors.
Like2Buy helps business owners turn their Instagram images into purchase-ready links. Showcase your products or highlight your services and let your social media followers purchase from you directly from your Instagram feed. Winning concept, right?
Totems offers Instagram analytics. Discover everything from the success of your hashtag campaigns to your competitor’s usage and audience engagement.
Insto provides a handy link-insertion tool for brands on Instagram. Automatically add product links to the images you share or convert your hashtags into clickable links leading to your product/service pages.
Latergramme helps you manage your Instagram account. Plan which images you want to share with your followers and schedule those posts to go live on specific dates. Add images to your business feed on Instagram from your smartphone or from your desktop computer. You can view your Latergramme dashboard to see at a glance your entire week’s worth of planned posts.
As an ever-increasing number of businesses realize the potential reach of Instagram, it is more important than ever you maximize your time on this powerful visual media platform. Will any of the above-listed business tools for Instagram help you make the most of your visual marketing time?