If your marketing emails are not getting opened, then you are wasting your time sending out emails. But how do you go about improving your open rate? Getting more people to open a marketing email takes more than a sensational subject line. To increase the number of people who are reading your marketing emails, you…
Outsourcing is one of the most underrated and underutilized strategies for scaling your business quickly and optimizing your marketing ROI. When you outsource a task to a remote freelancer, you’re able to pay for an expert to deliver results you may not have achieved on your own. Plus, you free up time to focus on…
Business emails differ from all other forms of written business correspondence. We all tend to use much less formal language in emails, and emails are instant. Gone are the days of drafting a letter, proofreading it, and then having it typed. We can now fire off important business correspondence with ease. The spontaneous, instant nature…
Many brands realize the importance of getting digital marketing right. Email marketing is certainly an important aspect of that. However, there are some errors often made that limit the chances of success. Therefore, this article aims to provide some basic tips to get email marketing right. 1. Use a professional email address It may seem…
Picture this, you are sitting at home minding your own business and you get a call on the phone – it’s a cold caller wanting you to buy their amazing new product. Unfortunately, you’re not going to interact further with the caller as you’ve never been interested in purchasing a state-of-the-art outdoor BBQ in the…
A strong online presence is important for blogs and businesses alike. One of the best ways to establish yourself in the online world is through the magic of social media. Most of the time, posting on sites like Twitter or Facebook isn’t enough to spread word about your blog, business, or website. The best way…
The world of marketing and advertising has seen massive changes over the past decade. Developments in technology and changing consumer habits are two of the main reasons for these changes, and businesses need to understand and react to what’s happening. Consumers are less likely to read newspapers and magazines, so print advertising is no longer…
Even in the age of automation, efficient customer relationship management (CRM) software solutions, mobile web, big data, smart wearables, and the Internet of Things, a human touch still remains relevant and crucial in customer service interactions. In fact, a Gartner study estimates that by 2017, one-third of all customer support communications will still need a…
For too many companies, marketing takes place in a bubble. The marketing plan is created and approved by management, the money is distributed and each department fights for its little piece of the pie. While this approach to marketing is common, it is rarely effective. Your customers do not live in a bubble, and neither…
If you’re one of the 15 million businesses on Facebook, you’ve already made the first step towards establishing a presence on social media. However, managing your brand page takes time and effort, and you’ll need to be committed for the long term lest your page fade into obscurity. Growing your audience on the world’s largest…