Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…
A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…
A good logo design can speak a thousand words about your company. Just by looking at your logo, customers can quickly form an opinion about you, what you stand for, what services you’re offering, and so on. By quickly looking at your logo, customers can tell if your company is trustworthy or if dealing with…
If you want to grow your following on Pinterest as quickly as possible, there are a few key strategies that are very effective. These tips can be especially beneficial for those who are using this social media site to promote their business. The more followers you have, the easier it will be to benefit in…
YouTube can be a powerful marketing tool, especially for small businesses. It’s one of the most popular sites in the world, and it can be an amazing way to connect with an audience. Read on to learn more about using YouTube to promote your business. Create a Variety of Videos You won’t want all the…
Have you been asked to work from home because of the recent coronavirus disease 2019 (COVID-19)? According to the Pew Research Center, only 7 percent of U.S. workers had the option to telecommute in 2019. With the recent pandemic, however, companies in nearly all sectors are asking their employees to work from home. If you’re…
Outsourcing is one of the most underrated and underutilized strategies for scaling your business quickly and optimizing your marketing ROI. When you outsource a task to a remote freelancer, you’re able to pay for an expert to deliver results you may not have achieved on your own. Plus, you free up time to focus on…
Many brands realize the importance of getting digital marketing right. Email marketing is certainly an important aspect of that. However, there are some errors often made that limit the chances of success. Therefore, this article aims to provide some basic tips to get email marketing right. 1. Use a professional email address It may seem…
Whether you own an eCommerce site, or you have a blog, email subscribers are where the money is. Email subscribers have an interest in your offering, or they wouldn’t have subscribed. Email subscribers are also a captive audience. You don’t have to wait for email subscribers to visit you, you can take your marketing to…
Content marketing is driving most online businesses promotional strategies at present. The Content Marketing Institute has noted that 77 percent of B2B marketers employ the approach within their organizations, with no indication the popularity will decline. Content marketing covers a range of styles, and many companies are limiting their output considerably. Elements like instructional articles…