What Promotional Products Do Your Employees and Customers Want?

Promotional products aren’t what they used to be. Long gone are the days when a flimsy pen or a stress ball cut it. These days, employees and customers expect more—and they deserve it. So if you’re still handing out generic freebies at events or onboarding new hires with cookie-cutter swag, it’s time to rethink your strategy.

Why? Because the right promotional product doesn’t just get used—it gets remembered. It becomes a mini billboard for your brand. It sparks conversations, builds loyalty, and even boosts morale. But what exactly do people want these days? Let’s dive in.

1. People Want Products They’ll Actually Use

This may seem obvious, but it’s the golden rule: usability trumps novelty. No one needs another item destined for the junk drawer. Instead, think practical—items like insulated water bottles, wireless chargers, or portable phone stands. According to a recent PPAI study, 79% of people said they’re more likely to keep a promotional product if it’s useful. That’s powerful brand exposure every single day.

2. Personalization is King

One-size-fits-all is out. Personalized swag that feels handpicked for the recipient is in. Think monogrammed notebooks, name-engraved pens, or even apparel with their department logo. When people see their name or role reflected in your gift, it turns a generic item into a thoughtful gesture. It says, “We see you.” And that’s where loyalty begins.

3. Employees Crave Work-From-Anywhere Essentials

As hybrid and remote work models continue to thrive, desk setups aren’t what they used to be. Employees now want gear that fits a flexible lifestyle. Branded laptop sleeves, portable ring lights, noise-canceling headphones, or wireless mouse pads are all winners. It’s not just about giving them tools—it’s about supporting how they work best.

4. Sustainability Isn’t Optional Anymore

Eco-consciousness is more than a trend—it’s an expectation. Both customers and employees are paying attention to how brands treat the planet. That’s why items made from recycled materials, biodegradable packaging, and reusable alternatives (like stainless steel straws or bamboo utensils) are getting top marks. You’re not just promoting your business—you’re making a statement.

5. Comfort-First Apparel Makes a Statement

Let’s talk apparel. Yes, people still love a good hoodie or T-shirt—but comfort and quality matter more than ever. Soft, well-fitted, breathable fabric is a must. Whether it’s a cozy branded crewneck or a sleek zip-up jacket, if it feels good, they’ll wear it. And every time they do, your brand gets another walking endorsement.

6. Branded Tech Is a Hot Commodity

Tech gadgets top the charts across all age groups. Power banks, Bluetooth earbuds, wireless charging pads, or branded smart tags for keychains are not only useful—they feel high-end. When you give away tech, you’re sending a subtle message that your brand is modern, relevant, and generous.

7. Health and Wellness Are Front and Center

The past few years have reshaped how we view self-care—and the right promotional products should reflect that. Think branded yoga mats, essential oil rollers, wellness journals, or fitness tracker bands. Not only do these gifts show you care, but they also align your brand with a healthier lifestyle and a more balanced mindset.

8. Food and Beverage Swag Is Always a Hit

People eat. People drink. Branded mugs, insulated tumblers, reusable snack bags, or even gourmet gift sets (think coffee kits or spice blends) make lasting impressions. Want to really impress? Pair your branded item with a local artisan product. Now you’re supporting small businesses and creating a memorable experience.

9. Tote Bags That Don’t Get Tossed

The classic tote has gotten a major upgrade. Today’s audiences want stylish, durable, and versatile bags they’ll actually use. Think canvas market totes, insulated lunch bags, or sleek backpacks with custom embroidery. These are the types of bags people carry with pride—and take everywhere.

10. Experiential Gifts Are Rising in Popularity

Who says a promo product has to be tangible? Subscription boxes, branded digital content, or exclusive discount codes can be just as impactful—especially when combined with a physical product. A branded tea tumbler with a one-month tea subscription? That’s a full-on experience, not just a giveaway.

11. Customers Love Storytelling Through Swag

Great swag isn’t random—it tells a story. Let’s say you’re a travel brand. Instead of a basic pen, why not create a “Jet-Setter Kit” with a branded luggage tag, passport cover, and travel pouch? It tells your audience who you are and where they’re going with you. That story builds connection—and connection builds trust.

12. Limited-Edition Drops Build Hype

Create buzz by treating your promo products like collectible drops. Use scarcity and exclusivity to build excitement. “Only the first 50 customers get this custom-designed tumbler.” Boom—you’ve just added urgency and value. People love feeling like they scored something special.

13. Internal Swag Builds Company Culture

Swag isn’t just for customers. Employees should feel like insiders, too. Launch “Swag Fridays” with fun department-specific items, run an internal contest with branded prizes, or create a custom onboarding kit that gets them pumped from day one. These aren’t just gifts—they’re culture builders.

14. Quality > Quantity

Let’s be real: a single, well-made item beats a handful of throwaways. When people see you’ve invested in quality, it reflects directly on your brand. Would you rather be remembered for a sleek, double-insulated tumbler—or a plastic pen that runs out in a week? The answer is obvious.

15. Ask—Don’t Assume

Want to know what employees and customers actually want? Ask them. Run a short survey. Let them vote on upcoming swag. Crowdsourcing builds engagement and ensures you’re giving something they’ll truly value. It’s like letting them design their own gift—and it works.

At the end of the day, promotional products are more than just branded stuff. They’re touchpoints—tangible reflections of your values, your culture, and your care. Whether it’s a well-crafted tech gadget, an eco-conscious tote, or a personalized welcome kit, the right product can leave a lasting impression that feels anything but promotional. It feels personal, purposeful, and, above all, memorable.

Now the real question is: what will your next promotional product say about you?