Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…
The design of an e-commerce store plays a crucial role in the overall conversion rate. If visitors get a negative impression after arriving on your site, they will probably leave quickly. The design of a store involves both the major elements that are immediately visible and the subtler details that are less obvious at first…
Every business needs a good public image to succeed, so if you are an entrepreneur, keep this in mind at all times. A company’s image is a guide to the quality and character of its products and plays an important part in people’s shopping choices. Consciously or subconsciously, your customers will be seeking signs that your…
Completing focused work that moves you closer to your goals is a critical part of running a business. If, however, you are stuck at home and cannot work on the day-to-day operations, it is a good idea to think about improving your mindset. The way you approach work, from the big picture to the smaller…
Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…
A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…
It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…
‘People buy from people’ is an adage that is as accurate today as it has always been. Here is a simple example of what the phrase means. There are two coffee shops that you could visit in the morning on your way to work. One coffee shop serves average-quality coffee, but the staff always greet…
If your marketing emails are not getting opened, then you are wasting your time sending out emails. But how do you go about improving your open rate? Getting more people to open a marketing email takes more than a sensational subject line. To increase the number of people who are reading your marketing emails, you…
A good logo design can speak a thousand words about your company. Just by looking at your logo, customers can quickly form an opinion about you, what you stand for, what services you’re offering, and so on. By quickly looking at your logo, customers can tell if your company is trustworthy or if dealing with…