Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…
Seven Common Welcome Email Mistakes Businesses Needs to Avoid Among all types of business emails, welcome emails continue to receive the highest open rates. In a recent study, over 80 percent of people opened a welcome email after it arrived in their inbox (1). This is why businesses should seize this valuable opportunity to engage…
10 Tips for Writing Better Business Emails The email revolution has changed the way people communicate in business. It has virtually eliminated the need for writing letters and replaced many of the phone calls that used to be made. Undoubtedly, email has improved efficiency in business. But it is easy to give the wrong impression…
Three Tips for Creating Email Marketing Subject Lines There is no doubt email marketing is something most brands want to be involved in. However, getting your customers and subscribers to open those emails still represents a significant challenge. Of course, much of the magic lies in getting your email subject lines right, and this article…
11 Techniques to Improve Email Opt-In Rates in 2021 and Beyond According to email marketing statistics from Sumo, the average rate of visitors who subscribe to an email list is only 1.95 percent (1). Is your business suffering from low email opt-in rates? If so, it’s crucial to start thinking about how to design and…
10 Damaging Email Marketing Habits You Need to Avoid While email remains one of the most effective marketing channels, the competition is greater than ever before. Consumers are also spending less time scanning their inboxes and have less patience when reading emails from businesses. To maximize engagement and boost conversions, it’s therefore crucial to avoid…
Tips on Improving the Readability of Your Email Marketing Content You want your email marketing content to stand out and grab the attention of recipients. However, this task can seem difficult due to the volume of emails that are sent out daily. You can follow some simple tips on improving the readability of your email…
Information Technology – Saving and Retrieving Critical Data The small business owner, no matter what the business, will enjoy greater success if they have their information technology under control and working for them. How you capture, store, and retrieve information to conduct your business can make a huge difference in your efficiency and time management.…
Better Website Prospect Conversion with Email in Three Easy Steps The sales cycle for different types of businesses varies a lot, and those with a cycle of weeks to months often use email follow-up marketing. The goal is to build a relationship with the prospect that leads to conversion and a sale. Huge sums…
10 Effective Strategies for Holiday Marketing As you begin planning marketing strategies for the holidays, it’s important to do what you can to create the perfect experience for prospects and customers. To help you develop the best holiday marketing campaign, consider the following strategies to connect with audiences. Get a Head Start on Your…