Nine Ways to Leverage Social Media in 2021 to Boost Small Business Results Social media continues to be one of the most valuable marketing channels for all sizes of business. Nonetheless, many small business owners are still unsure how to make the best use of social networks in their day-to-day operations. If you need some…
Tips on Improving the Readability of Your Email Marketing Content You want your email marketing content to stand out and grab the attention of recipients. However, this task can seem difficult due to the volume of emails that are sent out daily. You can follow some simple tips on improving the readability of your email…
Better Website Prospect Conversion with Email in Three Easy Steps The sales cycle for different types of businesses varies a lot, and those with a cycle of weeks to months often use email follow-up marketing. The goal is to build a relationship with the prospect that leads to conversion and a sale. Huge sums…
10 Crucial Elements of an Engaging Business Website A quality website is an excellent branding tool for a business, acting as the center of your operations. While you will have social media platforms to communicate with customers, you would typically direct people towards your main site. If, however, your website is not enticing or engaging,…
10 Effective Strategies for Holiday Marketing As you begin planning marketing strategies for the holidays, it’s important to do what you can to create the perfect experience for prospects and customers. To help you develop the best holiday marketing campaign, consider the following strategies to connect with audiences. Get a Head Start on Your…
Email Marketing During Covid-19: Are You Still Avoiding These 10 Common Mistakes? It may seem trivial to discuss email marketing best practices during a global pandemic, but consumers and businesses still need each other in uncertain economic times. Email content remains an integral part of supporting customers and providing timely information. However, there’s…
11 Crucial Elements Every Welcome Email Should Include Welcome emails are critical in the early stages of any business-consumer relationship. However, many businesses fail to take advantage of this powerful marketing opportunity. Ultimately, this is because they fail to address all three of the primary objectives of any successful welcome email: To engage new…
How Ecommerce Marketing Can Help Grow Your Business Simply building a modern-looking website which is easy to navigate is only half the battle for a business owner who wants to compete with their competitors. You need to build awareness of who you are and what value you bring to your customers before you can expect…
4 Tips for Setting Marketing Goals That Get Results The objective of marketing is to reach your target market in order to communicate the benefits of owning your products or using your services. The ultimate goal is to effectively acquire and maintain your customer. That being stated, your marketing objectives should be associated with…
Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…