Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…
A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…
It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…
If your marketing emails are not getting opened, then you are wasting your time sending out emails. But how do you go about improving your open rate? Getting more people to open a marketing email takes more than a sensational subject line. To increase the number of people who are reading your marketing emails, you…
All marketing campaigns include some kind of sales letter to convert leads into customers. It could be in the form of a landing page, or it could be broken up into multiple drip emails. Not much has changed since the dawn of direct response marketing by mail, and the same fundamental principles apply to all…
Creating consistently engaging email content for your audience isn’t easy, especially if you’re sending frequent emails. Every reader has their own content preferences, so it’s good practice to offer a wide range of content to keep engagement levels high. This way, you can reduce unsubscribe rates and at the same time track which content types…
Running a successful small business requires more than being good at creating a product or providing a service. It also means being savvy about promoting yourself. Traditional advertising can be more expensive than some small business owners can afford, but there are many ways of publicizing your business that will cost less and be just…
Veterans and active duty military members are a very smart addition to your customer base. However, marketing to them is much different than marketing to civilian customers and can be very difficult to master. According to the Department of Veterans Affairs, there were 20 million veterans in 2017, coupled with their spouses and active duty…
Many brands realize the importance of getting digital marketing right. Email marketing is certainly an important aspect of that. However, there are some errors often made that limit the chances of success. Therefore, this article aims to provide some basic tips to get email marketing right. 1. Use a professional email address It may seem…
Content marketing is driving most online businesses promotional strategies at present. The Content Marketing Institute has noted that 77 percent of B2B marketers employ the approach within their organizations, with no indication the popularity will decline. Content marketing covers a range of styles, and many companies are limiting their output considerably. Elements like instructional articles…