Social media is a great marketing tool, and with the right approach, your business can gain a lot of great exposure. But it will be hard to get all of the advantages when you first start off because you probably won’t have the following that those bigger businesses already do. That’s why social media marketing…
8 Guidelines for Effective Small Business Marketing in 2022 If you’re a small-business owner, you know that there’s a lot at stake for your company. You need to make sure that every dollar spent is spent in the right place. That’s why it’s important to create a marketing plan that will help you get the…
Creating a Successful Video Marketing Strategy It is crucial for any business trying to break through the noise of the internet to use videos in its marketing strategy. Videos are taking over the internet and a growing, thriving business can take advantage of that. When someone is searching for information online, they will most likely…
10 Steps to Get Your First Influencer Marketing Campaign Underway Surveys have found that 40% of consumers have purchased a product after seeing it promoted by an influential figure on social media. So, there is no denying the power that social influencers have. But influencer marketing is still uncharted territory for many businesses. And one…
3 Effective Marketing Channels to Use for Your Small Business in 2022 To develop a winning marketing strategy, it is necessary to identify important marketing channels that are appropriate for your business. Large corporations can brainstorm and implement as many marketing tactics as they like because they have the luxury of big budgets. However, small…
10 YouTube Content Marketing Ideas for Small Businesses Did you know that YouTube has almost 2 billion monthly users? If that fact startled you, then here’s another one to boggle your mind. The total number of internet users is estimated to be around 4.66 billion. So, that means that almost 50% of internet users regularly…
10 Twitter Marketing Tips for Small Businesses Social media is a powerful marketing tool, and you don’t need a budget the size of a small country to launch a social media marketing campaign. Indeed, the primary purpose of social media is to distribute user-generated content. So, a small business can leverage this powerful medium for…
Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…
Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…
8 Best Halloween Marketing Ideas for Your Business The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events,…