The design of an e-commerce store plays a crucial role in the overall conversion rate. If visitors get a negative impression after arriving on your site, they will probably leave quickly. The design of a store involves both the major elements that are immediately visible and the subtler details that are less obvious at first…
Every business needs a good public image to succeed, so if you are an entrepreneur, keep this in mind at all times. A company’s image is a guide to the quality and character of its products and plays an important part in people’s shopping choices. Consciously or subconsciously, your customers will be seeking signs that your…
Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…
‘People buy from people’ is an adage that is as accurate today as it has always been. Here is a simple example of what the phrase means. There are two coffee shops that you could visit in the morning on your way to work. One coffee shop serves average-quality coffee, but the staff always greet…
A good logo design can speak a thousand words about your company. Just by looking at your logo, customers can quickly form an opinion about you, what you stand for, what services you’re offering, and so on. By quickly looking at your logo, customers can tell if your company is trustworthy or if dealing with…
If you want to grow your following on Pinterest as quickly as possible, there are a few key strategies that are very effective. These tips can be especially beneficial for those who are using this social media site to promote their business. The more followers you have, the easier it will be to benefit in…
All marketing campaigns include some kind of sales letter to convert leads into customers. It could be in the form of a landing page, or it could be broken up into multiple drip emails. Not much has changed since the dawn of direct response marketing by mail, and the same fundamental principles apply to all…
While working from home has its perks, it also has its downsides. One of the most common challenges is keeping motivation and energy levels high, especially if you thrive in more social environments. The problem is that a lack of a steady routine and social isolation can drain your energy, which isn’t good for productivity.…
Facebook remains one of the best ways to reach your target audience, offering you the chance to connect with millions of users on what continues to be the world’s largest social network. Although Facebook uses an algorithm that’s constantly changing to make it more difficult than it used to be to connect with users, the…
All businesses have been impacted by the Covid-19 outbreak in some way, and many are struggling to adapt. However, there is something every business can still offer their customers: blog content. If you have a business blog and you’re not sure what to write about, here are 50 content ideas to keep your audience engaged…