Adding videos to website homepages or landing pages can immediately increase the rate of conversion. Videos help marketers build credibility because they add a human side, as compared to the copy on your landing page. To increase the rate of conversion, site homepages, or landing pages should build trust among the target audience. And that’s…
If you have a brick-and-mortar business, you depend on local customers. When they search for the products or service you provide, you need to help them find you instead of your competitors. Optimizing your site for local search results is especially important now that most searches on mobile devices are for local businesses. So how…
Using social media to help your business grow isn’t just a good idea, it’s almost essential. As society moves into a more and more technology-centered mindset, companies are increasingly forced into the world of social media, digital marketing, and web development. However, the ocean of social media is broad, and it’s often intimidating for business…
With spam folders being flooded with junk emails in enormous quantities, there’s no doubt that email marketing has formed a rather dodgy reputation in recent years. Nonetheless, email remains one of the most rewarding marketing platforms of all, not least because of the exceptionally high return on investment it can offer. However, far more promotional…
Every business needs access to social media. Social media marketing is one of the best ways to reach new audiences. Facebook and Twitter in particular have millions of users who are just waiting to hear about what you have to offer. But you can’t just go to social media and expect a sudden surge of…
It’s a common refrain in the online marketing business that “the money is in the list.” Having a large email list of engaged buyers is one of the keys to growing a business. So how do you build such a list when you are just starting out? There are five steps you can take toward…
Chances are good that if you have done anything in business marketing, you have heard the term pay per click advertising or PPC. But do you really know understand what it is and what it can do for you? If you are curious whether or not pay per click management would be the best method…
The world of social media is rapidly evolving, and it is important for consumers and business owners to keep up with the trends. It was not that long ago the now almost defunct MySpace ruled the social media universe — then came Facebook and Twitter to disrupt the marketplace and change user expectations. Facebook and…
For all the wonderful things that can be said for social media’s role in small business marketing, there’s still something to be said for a well-written blog. Even if you already have a blog up and running, it doesn’t hurt to spruce things up now and then. Remember, the purpose of a business blog is…
When the summer starts to lose its color and the leaves start falling from the trees, consumers start thinking about shopping for the holidays. There will be plenty of people complaining on social media about how the stores set up their holiday decorations too soon, but those same consumers are still going to venture into…