A brochure is the centerpiece of your business’ print marketing materials. A quality brochure will explain what your company has to offer in a succinct and organized way. A poorly executed brochure will only serve to confuse and frustrate its reader. The following guidelines will help you create an effective, informative brochure for your potential…
Social media stories are the new “it” thing when it comes to social media marketing. According to Statista, there are 500 million daily active users that use Instagram stories in 2019. Some might ask themselves, “What are social media stories and why should I bother using them?” Believe it or not, these stories helped businesses…
Amazing online customer service is essential to the success of your brand. Social media platforms such as Facebook, Instagram, and Twitter have changed how brands interact with their customers. When a brand has an interactive social media presence, it feels relatable and more like a person rather than a soulless, inanimate entity. This also means…
Running a successful small business requires more than being good at creating a product or providing a service. It also means being savvy about promoting yourself. Traditional advertising can be more expensive than some small business owners can afford, but there are many ways of publicizing your business that will cost less and be just…
Social media is a great tool for any small business that wants to build brand awareness, engage with their audience, and reach new customers. However, without the right strategies and tools in place, your social media marketing efforts can end up hurting – rather than helping – your business. If you’re currently using social media…
Veterans and active duty military members are a very smart addition to your customer base. However, marketing to them is much different than marketing to civilian customers and can be very difficult to master. According to the Department of Veterans Affairs, there were 20 million veterans in 2017, coupled with their spouses and active duty…
Small businesses are the backbone of the American economy, providing almost half of all jobs in the US. Almost 20 percent of American workers are employed on businesses with fewer than 20 employees. Yet, over one-third of all new small businesses close within the first two years and over 50 percent exit the market before…
A blog can be a great platform to spread the word about your business. And the best part is that a blog functions on a “passive” basis. Once an article is posted and ranking on search engines, expect it to have some effect for years to come. So, the power of a blog should never…
For entrepreneurs and business managers, there’s a lot you have to keep in check when it comes to running a business. Sometimes the most impactful way to keep your company running smoothly day by day is to increase productivity at all levels. Of course, finding ways to improve your personal productivity will help, but you…
You’ve heard about how effective Pinterest can be in helping you grow your small business and drive traffic to your website, but perhaps you have yet to get started, or perhaps you have a Pinterest account, but you haven’t done much with it yet. Don’t worry, though. Getting started with Pinterest is easy, and it’s…