A Small Business Guide to Experiential Marketing With so much competition from other businesses, it’s more important than ever before for small brands to use innovative marketing strategies to stay afloat. This is why many small businesses are attracted to experiential marketing. So, what exactly does experiential marketing mean, and how can your small business…
Are You Missing the QR Code Bandwagon? QR, Quick Response, Codes are extensively used by business around the world. That’s those square boxes with lots of little markings in them that seem to mean nothing. They do mean something though, and they can quickly respond with a message, link, or action to the person taking…
8 Ways Your Company Can Get B2B Social Media Right Social media is a big roadblock for the majority of B2B companies. Most are unsure of how to implement an effective B2B social media strategy, while others neglect it entirely. Perhaps they have a consistent content strategy for LinkedIn but forgo other platforms. If you…
You can have a professionally built, visually appealing, fully responsive website. You can own a brand that features the very best products or services in your niche. However, if your site has little-to-no traffic, none of that will matter. Your target audience won’t know you exist, you will not have any sales, and your brand…
Every business needs a good public image to succeed, so if you are an entrepreneur, keep this in mind at all times. A company’s image is a guide to the quality and character of its products and plays an important part in people’s shopping choices. Consciously or subconsciously, your customers will be seeking signs that your…
A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…
It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…
‘People buy from people’ is an adage that is as accurate today as it has always been. Here is a simple example of what the phrase means. There are two coffee shops that you could visit in the morning on your way to work. One coffee shop serves average-quality coffee, but the staff always greet…
If your marketing emails are not getting opened, then you are wasting your time sending out emails. But how do you go about improving your open rate? Getting more people to open a marketing email takes more than a sensational subject line. To increase the number of people who are reading your marketing emails, you…
If you want to grow your following on Pinterest as quickly as possible, there are a few key strategies that are very effective. These tips can be especially beneficial for those who are using this social media site to promote their business. The more followers you have, the easier it will be to benefit in…