For entrepreneurs and business managers, there’s a lot you have to keep in check when it comes to running a business. Sometimes the most impactful way to keep your company running smoothly day by day is to increase productivity at all levels. Of course, finding ways to improve your personal productivity will help, but you…
The majority of brands know the modern era needs a sophisticated digital marketing strategy. Social media is clearly a crucial part of that. This article provides some tips on how you can gain more followers on Twitter. 1. Targeted following Twitter obviously has rules against aggressive following and you should always be careful not to…
You’ve heard about how effective Pinterest can be in helping you grow your small business and drive traffic to your website, but perhaps you have yet to get started, or perhaps you have a Pinterest account, but you haven’t done much with it yet. Don’t worry, though. Getting started with Pinterest is easy, and it’s…
The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…
The use of video content in marketing is becoming increasingly popular, with around 87 percent of businesses using video as a marketing tool. As Twitter is one of the most popular social media channels, it’s easy to see why more and more businesses are using video on the platform to increase their visibility. Here, we’ll…
It’s been a year since you’ve opened your small business’ doors and things are going well. Sales are good, and you’ve already built a loyal customer base. That’s fantastic when you consider the U.S. Bureau of Labor Statistics reports 20 percent of businesses on average fail in their first year. This cannot become you, but…
When designing the website for your business, it’s crucial to consider your home page. Of course, all pages of your website are essential, but it’s the home page that directs users to other parts of your website. Some brands though are guilty of failing to put the necessary effort into their home page and thus…
Instagram has evolved from being a simple, photo-sharing platform into an efficient content marketing tool. It’s constantly helping brands to reach their target audience and increase sales. The social platform has more than 800 million monthly active users and over 25 million business accounts. Also, around 60 percent of online adult users are enjoying it.…
Brands know the importance of a solid digital marketing strategy. Social media marketing has an important part to play in this and Facebook is a platform suitable for most companies. This article looks at some of the best types of content to post on the social media site. 1. Videos and Facebook Live You may…
The 21st century has witnessed an upsurge in the use of the internet. The increased usage of the internet has also led to the exponential growth of social networking. Entrepreneurs are now able to find new customers through social media platforms. Platforms such as Instagram, Facebook, Twitter, and LinkedIn provide powerful opportunities for businesses to…