The Top Marketing Channels to Explode Your Business Growth This is the age of digital marketing. The Internet has given businesses the opportunity to connect with customers on a global scale like never before. Some of the most popular channels for marketing are social media, email, video, and content marketing. What Are the Best Marketing…
10 Content Ideas to Boost Engagement on Your Facebook Business Page The best way to increase Facebook engagement is to post engaging content that your audience will enjoy. However, coming up with fresh ideas can be challenging. So, if your Facebook business page is looking neglected, read on. Here are 10 Facebook content ideas to…
10 Steps to A Successful SMS Marketing Campaign Short Message Service (SMS) marketing is more effective than you might have thought. Sure, this method of reaching a target audience has been abused by some organizations. After all, who hasn’t occasionally received unwanted spam text messages from advertisers? But then, the same can be said about…
A Guide to TikTok Marketing for Small Businesses TikTok has been a phenomenal success since its international launch in 2017. Indeed, it is estimated that there are now 80 million monthly active TikTok users in the United States. That rapid growth in users has led to many businesses wanting a presence on the video-sharing site.…
A Small Business Guide to Local Email Marketing Email marketing is one of the most cost-effective ways for any small business to connect with local customers. As larger companies scramble to personalize their emails, small businesses naturally benefit from their local knowledge and experience. What’s more, an increasing number of consumers prefer to shop locally.…
10 YouTube Content Marketing Ideas for Small Businesses Did you know that YouTube has almost 2 billion monthly users? If that fact startled you, then here’s another one to boggle your mind. The total number of internet users is estimated to be around 4.66 billion. So, that means that almost 50% of internet users regularly…
10 Twitter Marketing Tips for Small Businesses Social media is a powerful marketing tool, and you don’t need a budget the size of a small country to launch a social media marketing campaign. Indeed, the primary purpose of social media is to distribute user-generated content. So, a small business can leverage this powerful medium for…
5 Types of Content to Post on Facebook Most brands realize the importance of having a solid social media presence but getting your digital marketing right isn’t always as easy as it might initially appear. With that in mind, this article aims to focus on Facebook. We’ll discuss the five best types of content to…
Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…
Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…