The majority of brands know the modern era needs a sophisticated digital marketing strategy. Social media is clearly a crucial part of that. This article provides some tips on how you can gain more followers on Twitter. 1. Targeted following Twitter obviously has rules against aggressive following and you should always be careful not to…
Most brands now realize the importance of content marketing. Of course, this means that most have websites and a company blog. However, successful content marketing goes way beyond having the intent to write a blog post once in a while. It’s also fair to say there is a specific art to blogging. Therefore, this article…
The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…
The use of video content in marketing is becoming increasingly popular, with around 87 percent of businesses using video as a marketing tool. As Twitter is one of the most popular social media channels, it’s easy to see why more and more businesses are using video on the platform to increase their visibility. Here, we’ll…
It’s been a year since you’ve opened your small business’ doors and things are going well. Sales are good, and you’ve already built a loyal customer base. That’s fantastic when you consider the U.S. Bureau of Labor Statistics reports 20 percent of businesses on average fail in their first year. This cannot become you, but…
When you are an entrepreneur, it can be tough making important business decisions. The buck, as they say, stops with you. If you make the right decisions, your business will flourish. Make bad decisions, though, and it will all be down to you. Procrastination is not going to drive a business forward, though. Some people…
If you have a brick-and-mortar business, you depend on local customers. When they search for the products or service you provide, you need to help them find you instead of your competitors. Optimizing your site for local search results is especially important now that most searches on mobile devices are for local businesses. So how…
Using social media to help your business grow isn’t just a good idea, it’s almost essential. As society moves into a more and more technology-centered mindset, companies are increasingly forced into the world of social media, digital marketing, and web development. However, the ocean of social media is broad, and it’s often intimidating for business…
With spam folders being flooded with junk emails in enormous quantities, there’s no doubt that email marketing has formed a rather dodgy reputation in recent years. Nonetheless, email remains one of the most rewarding marketing platforms of all, not least because of the exceptionally high return on investment it can offer. However, far more promotional…
It’s a common refrain in the online marketing business that “the money is in the list.” Having a large email list of engaged buyers is one of the keys to growing a business. So how do you build such a list when you are just starting out? There are five steps you can take toward…